CULTIVATING AN ALL-AGESONLINE COMMUNITY Cliff Seal Online and Creative Media Mt. Bethel UMC, Marietta, GA
Don’t fake it.Don’t insult people by exploiting their community.Before you can be successful on a platform, you must befamiliar with it.Commit to ﬁnding the value in a social network, interact onit, and learn from people who do it best.Don’t auto-post.
Target age groups two ways.Simultaneously & IndividuallyYour mission, your stories, and at least some of your actionsteps are universally interesting.Use content and tone, directed at your largest target, toanswer fears and persuade people to take the desired actionstep.
Do Facebook well.If you’re not doing Facebook well, you’re losing respect foryour brand.You need to know the difference between personal accounts,Groups, Lists, Pages, and Community Pages, and how to use‘Like’, ‘Send’, ‘Recommend’, and everything else.Go to Facebook.com/help or Google it!
Pictures, pictures, pictures.Take (lots of) pictures, pick the best, and let your communitytag themselves.People will begin to identify with you.Let volunteers use their gifts!Pictures are great on Twitter as well.
Be professional.Don’t: ALL CAPS and bad spelling and 1,000 ellipses persentenceDo: Eliminate (or prevent) the reservations and shamepeople develop about your organization by treating yourinternet community with some respect.Your community is full of ‘investors’.
Engage when needed.Your brand’s online presence works best when it guides andcultivates, not when it controls, dominates, or condescends.People are talking about you, and you need to give them abetter place to do it so you can watch it and track it.Don’t be annoying.Ask questions (secret weapon).
Talk with me more!Facebook: Cliff SealTwitter: @cliffsealI represent Mt. Bethel UMC in Marietta, GA (my mainemployer) and Logos Creative, LLC (my company).