Japie Swanepoel: D4C_you have a web site, so what

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Now that your organisation has a web site, how are you managing it? Here's the Top 10 Digital4Christ tips on making your web site work.

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Japie Swanepoel: D4C_you have a web site, so what

  1. 1. YOU HAVE A WEB SITE, SO WHAT? japie swanepoelMonday 30 May 2011
  2. 2. TOP 10 WEB SITE CHECKLISTMonday 30 May 2011
  3. 3. 1. CONTENTMonday 30 May 2011
  4. 4. 1. CONTENT Keep it currentMonday 30 May 2011
  5. 5. 1. CONTENT Keep it current Keep it relevantMonday 30 May 2011
  6. 6. 1. CONTENT Keep it current Keep it relevant Don’t promise what you can’t deliverMonday 30 May 2011
  7. 7. 1. CONTENT Keep it current Keep it relevant Don’t promise what you can’t deliver As much original content as possibleMonday 30 May 2011
  8. 8. 1. CONTENT Keep it current Keep it relevant Don’t promise what you can’t deliver As much original content as possible Text, audio, video, photosMonday 30 May 2011
  9. 9. 1. CONTENT Keep it current Keep it relevant Don’t promise what you can’t deliver As much original content as possible Text, audio, video, photos Allow for sharingMonday 30 May 2011
  10. 10. Monday 30 May 2011
  11. 11. 2. KEEP IT CURRENTMonday 30 May 2011
  12. 12. 2. KEEP IT CURRENT Old news is the same as NO newsMonday 30 May 2011
  13. 13. 2. KEEP IT CURRENT Old news is the same as NO news Update oftenMonday 30 May 2011
  14. 14. 2. KEEP IT CURRENT Old news is the same as NO news Update often also: contact details, leadership details, meeting times.Monday 30 May 2011
  15. 15. 2. KEEP IT CURRENT Old news is the same as NO news Update often also: contact details, leadership details, meeting times. “If it ain’t on your web site, it does not exist”Monday 30 May 2011
  16. 16. 3. UX: USABILITYMonday 30 May 2011
  17. 17. 3. UX: USABILITY Can people find what they need on your web site?Monday 30 May 2011
  18. 18. 3. UX: USABILITY Can people find what they need on your web site? Have you done the “mother” test?Monday 30 May 2011
  19. 19. 3. UX: USABILITY Can people find what they need on your web site? Have you done the “mother” test? Don’t make me think!Monday 30 May 2011
  20. 20. 4. FLASHMonday 30 May 2011
  21. 21. 4. FLASH Don’t use it as entire home pageMonday 30 May 2011
  22. 22. 4. FLASH Don’t use it as entire home page Ensure it is mobile friendlyMonday 30 May 2011
  23. 23. 4. FLASH Don’t use it as entire home page Ensure it is mobile friendly Add Adobe Player download optionMonday 30 May 2011
  24. 24. 4. FLASH Don’t use it as entire home page Ensure it is mobile friendly Add Adobe Player download option Consider other options: Java script, etcMonday 30 May 2011
  25. 25. 5. MOBILE FRIENDLYMonday 30 May 2011
  26. 26. 5. MOBILE FRIENDLY 6 million South Africans access internet via cellphonesMonday 30 May 2011
  27. 27. 5. MOBILE FRIENDLY 6 million South Africans access internet via cellphones Do you have a mobile version of your web site?Monday 30 May 2011
  28. 28. 5. MOBILE FRIENDLY 6 million South Africans access internet via cellphones Do you have a mobile version of your web site? Have you seen your web site on an iPad, Galaxy Tablet, BlackBerry Playbook, DELL Tablet?Monday 30 May 2011
  29. 29. 5. MOBILE FRIENDLY 6 million South Africans access internet via cellphones Do you have a mobile version of your web site? Have you seen your web site on an iPad, Galaxy Tablet, BlackBerry Playbook, DELL Tablet? HTML5Monday 30 May 2011
  30. 30. 6. CONTACT DETAILSMonday 30 May 2011
  31. 31. 6. CONTACT DETAILS Phone numberMonday 30 May 2011
  32. 32. 6. CONTACT DETAILS Phone number Fax numberMonday 30 May 2011
  33. 33. 6. CONTACT DETAILS Phone number Fax number Email addressMonday 30 May 2011
  34. 34. 6. CONTACT DETAILS Phone number Fax number Email address Physical addressMonday 30 May 2011
  35. 35. 6. CONTACT DETAILS Phone number Fax number Email address Physical address Enquiry formMonday 30 May 2011
  36. 36. 7. MAPSMonday 30 May 2011
  37. 37. 7. MAPS Google / Bing maps are FREEMonday 30 May 2011
  38. 38. 7. MAPS Google / Bing maps are FREE Don’t bother with your own designsMonday 30 May 2011
  39. 39. 7. MAPS Google / Bing maps are FREE Don’t bother with your own designs Pin your offices, venues on Google mapsMonday 30 May 2011
  40. 40. 7. MAPS Google / Bing maps are FREE Don’t bother with your own designs Pin your offices, venues on Google maps Text directionsMonday 30 May 2011
  41. 41. Monday 30 May 2011
  42. 42. Monday 30 May 2011
  43. 43. 8. LINK TO SOCIAL MEDIAMonday 30 May 2011
  44. 44. 8. LINK TO SOCIAL MEDIAMonday 30 May 2011
  45. 45. Monday 30 May 2011
  46. 46. Monday 30 May 2011
  47. 47. 9. BEST PRACTICEMonday 30 May 2011
  48. 48. 9. BEST PRACTICE What type of language?Monday 30 May 2011
  49. 49. 9. BEST PRACTICE What type of language? Spelling, grammar.Monday 30 May 2011
  50. 50. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times?Monday 30 May 2011
  51. 51. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Credit for images.Monday 30 May 2011
  52. 52. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Credit for images. Quotes.Monday 30 May 2011
  53. 53. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Credit for images. Quotes. Downloads of documents, PDFMonday 30 May 2011
  54. 54. 9. BEST PRACTICE What type of language? Spelling, grammar. Response times? Credit for images. Quotes. Downloads of documents, PDF Video sizesMonday 30 May 2011
  55. 55. 10. DON’T STOP INNOVATING!Monday 30 May 2011
  56. 56. 10. DON’T STOP INNOVATING! •Look, listen and applyMonday 30 May 2011
  57. 57. 10. DON’T STOP INNOVATING! •Look, listen and apply •talk to othersMonday 30 May 2011
  58. 58. 10. DON’T STOP INNOVATING! •Look, listen and apply •talk to others •read, attend conferences, listen to your users.Monday 30 May 2011
  59. 59. 10. DON’T STOP INNOVATING! •Look, listen and apply •talk to others •read, attend conferences, listen to your users. •start a blog, contribute / comment on online articlesMonday 30 May 2011
  60. 60. Monday 30 May 2011
  61. 61. @japies japie@digital4christ.co.za www.Digital4Christ.co.zaMonday 30 May 2011

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