D4 c social media harare nov 2011

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D4 c social media harare nov 2011

  1. 1. Your Social media action plan japie swanepoel
  2. 7. What is social media / networking? <ul><li>Social Media: Online media like blogs , podcasts , videos , and news with a strong participatory element through comments, ratings, or other mechanisms. Social media is generated by the people and for the people with content created by anyone with a voice </li></ul><ul><li>Social Networking: Connecting with a community of people in your network through services like Facebook and Twitter with various methods of online interaction. </li></ul>
  3. 8. The purpose of utilising social media for your organisation? to engage actively with your congregation, pupils, supporters,members & followers
  4. 9. <ul><li>Facebook, YouTube and Twitter Basics </li></ul>
  5. 10. The Basics <ul><li>Page information </li></ul><ul><li>Number of daily wall postings </li></ul><ul><li>YOUR rules of “engagement” </li></ul><ul><li>How to deal with “baddies” </li></ul><ul><li>Responding to comments </li></ul><ul><li>Photos </li></ul>
  6. 11. The Basics <ul><li>Set-up a channel. </li></ul><ul><li>Make your own videos. </li></ul><ul><li>Keep videos under 3 min. </li></ul><ul><li>Tag properly. </li></ul><ul><li>Post on facebook. </li></ul><ul><li>Post on your web site. </li></ul><ul><li>Tweet about it. </li></ul><ul><li>Link from your web site or blog. </li></ul>
  7. 13. The Basics <ul><li>Why do you tweet? </li></ul><ul><li>What’s your bio? </li></ul><ul><li>@ mentions </li></ul><ul><li>retweets </li></ul><ul><li>Tiny URL links </li></ul><ul><li>Twitter API’s </li></ul><ul><li>LinkedIn & FB </li></ul><ul><li>Live Tweeting </li></ul>
  8. 14. But wait, there’s more...!
  9. 16. @japies Digital4Christ.co.za

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