3. A Market with Untapped Potential.
"ʺThe potential in China is so important. You might have a slowdown there, but
the tank is so big. There are so many cities where we have not scratched the
Co-‐‑Chief Executive Oﬃcer of Richemont
-‐‑ Riding the Tiger of Luxury, WSJ, March 18th 2012
9. A Market Going Independant.
“Many brands expected that an increase in Chinese sophistication would reduce the
cultural gap with their overseas consumers. In some cases, it actually contributed to the
development of unique local preferences, independent from Western tastes, thus
challenging luxury brands in terms of product oﬀering but also opening up the way for
new opportunities to grow in the Chinese market.”
General Manager China at Digital Luxury Group
Chanel Oversteps Louis Vuitton.
“Chanel is beneﬁting from an important level of interest in China, mostly emanating
from strong interest from Chinese consumers in its Beauty products, which Louis
VuiSon does not have.”
Founder & CEO of Digital Luxury Group