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World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels

This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.

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           In  partnership  with:                                                      
©Photo  Source  Banyan  Tree	
The World Luxury Index™ HOTELS
THE MOST SOUGHT-AFTER LUXURY HOTELS
Created  as  a  way  to  provide  luxury  brands  and  service  providers  with  a  
standardized  way  of  measuring  brand  interest  at  an  international  level,  
Digital  Luxury  Group,  in  partnership  with  Luxury  Society,  has  unveiled:	
	
	
	
An  international  ranking  and  analysis  of  the  most  searched-­‐‑for  brands  
within  the  luxury  industry.    	
	
  ©  Digital  Luxury  Group,  SA  	
 2	
A new luxury benchmark is born.
The World Luxury Index.
Notable  past  reports  include:
 ©  Digital  Luxury  Group,  SA  	
 3	
The Scope.
70+
hotel brands
Unbiased insights from the top search
engines:
133 million+ searches*
Covering:	
Over 900international destinations
*  January  to  December  2012  -­‐‑  Yearly  evolutions  are  based  on  Q1  2013  vs.  Q  2012
Understanding the HOTEL market
4	
©Photo  Source  The  House  Hotel,  Istanbul
 ©  Digital  Luxury  Group,  SA  	
5	
The Context.
“The  luxury  hotel  market  is  very  heterogeneous  	
from  one  market  to  the  other.  We  have  defined  for  this  study  	
3  main  categories:  luxury  brands  integrated  to  hotel  groups  	
and  hotel  groups  that  are  playing  mainly  or  only  in  the  	
luxury  market  segment.  	
In  the  3  categories,  emerging  markets  are  increasingly  	
showing  interest  for  luxury  hotel  brands  	
and  the  US  market  is  by  far  the  dominant  market  with  the  most  connected  and  savviest  
consumers.”  	
	
Samad  Laaroussi,  Holder  of  the  Chair  of  Luxury  Hospitality  of  Ecole  hôtelière  de  Lausanne
Hotel Luxury Brand Categories.
6	
Hotel  Luxury  Brand  Categories  are  derived  and  adapted  from  the  hotel  tier  division  
based  on  ADR  data  provided  by  Smith  Travel  Research  (STR  Global)	
§  Category 1: Luxury Major 	
LUXURY BRANDS OF A MAJOR INTEGRATED CHAIN
	
 	
               	
 	
for  example:  Sofitel,  RiF  Carlton,  JW  MarrioJ,  etc.	
§  Category 2:  Luxury Exclusive	
LUXURY BRANDS OF A SMALL/MEDIUM SIZED EXCLUSIVE LUXURY CHAIN
                                 	
   	
for  example:  Four  Seasons,  Kempinski,  Mandarin  Oriental,  etc.	
§  Category 3: Upper Upscale     	
UPPER UPSCALE BRAND
mainly  from  Integrated  Chains  such  as  Hilton,  Sheraton  etc.	
	
  ©  Digital  Luxury  Group,  SA  	
 Source:  STR  Global  Chain  Scales,  www.strglobal.com

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World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels

  • 1.            In  partnership  with:                                                       ©Photo  Source  Banyan  Tree The World Luxury Index™ HOTELS THE MOST SOUGHT-AFTER LUXURY HOTELS
  • 2. Created  as  a  way  to  provide  luxury  brands  and  service  providers  with  a   standardized  way  of  measuring  brand  interest  at  an  international  level,   Digital  Luxury  Group,  in  partnership  with  Luxury  Society,  has  unveiled: An  international  ranking  and  analysis  of  the  most  searched-­‐‑for  brands   within  the  luxury  industry.      ©  Digital  Luxury  Group,  SA   2 A new luxury benchmark is born. The World Luxury Index. Notable  past  reports  include:
  • 3.  ©  Digital  Luxury  Group,  SA   3 The Scope. 70+ hotel brands Unbiased insights from the top search engines: 133 million+ searches* Covering: Over 900international destinations *  January  to  December  2012  -­‐‑  Yearly  evolutions  are  based  on  Q1  2013  vs.  Q  2012
  • 4. Understanding the HOTEL market 4 ©Photo  Source  The  House  Hotel,  Istanbul
  • 5.  ©  Digital  Luxury  Group,  SA   5 The Context. “The  luxury  hotel  market  is  very  heterogeneous   from  one  market  to  the  other.  We  have  defined  for  this  study   3  main  categories:  luxury  brands  integrated  to  hotel  groups   and  hotel  groups  that  are  playing  mainly  or  only  in  the   luxury  market  segment.   In  the  3  categories,  emerging  markets  are  increasingly   showing  interest  for  luxury  hotel  brands   and  the  US  market  is  by  far  the  dominant  market  with  the  most  connected  and  savviest   consumers.”   Samad  Laaroussi,  Holder  of  the  Chair  of  Luxury  Hospitality  of  Ecole  hôtelière  de  Lausanne
  • 6. Hotel Luxury Brand Categories. 6 Hotel  Luxury  Brand  Categories  are  derived  and  adapted  from  the  hotel  tier  division   based  on  ADR  data  provided  by  Smith  Travel  Research  (STR  Global) §  Category 1: Luxury Major LUXURY BRANDS OF A MAJOR INTEGRATED CHAIN               for  example:  Sofitel,  RiF  Carlton,  JW  MarrioJ,  etc. §  Category 2:  Luxury Exclusive LUXURY BRANDS OF A SMALL/MEDIUM SIZED EXCLUSIVE LUXURY CHAIN                                   for  example:  Four  Seasons,  Kempinski,  Mandarin  Oriental,  etc. §  Category 3: Upper Upscale     UPPER UPSCALE BRAND mainly  from  Integrated  Chains  such  as  Hilton,  Sheraton  etc.  ©  Digital  Luxury  Group,  SA   Source:  STR  Global  Chain  Scales,  www.strglobal.com
  • 7. CATEGORIES. 7 UPPER UPSCALE BRAND LUXURY MAJOR INTEGRATED CHAIN LUXURY EXCLUSIVE SMALL/MED SIZE Camino  Real  Hotel Renaissance Andaz Affinia Peninsula Dusit  Thani Sheraton Bulgari  Hotels African  Pride  Hotel Regalia  Hotel Embassy  Suites Steigenberger Conrad Anantara Regent Gaylord  Hotel Swissotel Fairmont Angsana RockResorts Hilton Vivanta  by  Taj Gran  Melia Banyan  Tree Rosewood Hotel  du  Vin Westin Grand  Hyae Four  Seasons Shangri-­‐‑La Hyae Wyndham Hotel  Missoni Guoman Six  Senses Joie  De  Vivre InterContinental Hospes Taj  Hotel Kimpton JW  Marrioe Impiana  Hotel The  Leela Le  Méridien ME  hotel Jumeirah Trump  Hotel   Mgallery Park  Hyae Kempinski     Millennium  Hotel Raffles Langham     Nikko Rii-­‐‑Carlton Loews     Okura  Hotel Royal  Tulip Lotus  Resort     Omni  Hotel Sofitel Mandarin  Oriental     Pan  Pacific St.  Regis Oberoi     Pullman  Hotel W  Hotel One  &  Only     Radisson  Blu  Hotel   Waldorf  Astoria Orient-­‐‑Express  Hotel    
  • 8. HOTEL CATEGORY BREAKDOWN. 8 Luxury   Exclusive 20.5% Upper   Upscale 76.2% Luxury  Major   3.3% MOST SOUGHT-AFTER HOTEL CATEGORIES (no of searches) Luxury   Major 21.4% Luxury   Exclusive 40.5% Upper   Upscale   38.0% HOTEL CATEGORIES BREAKDOWN (no of hotels) §  Upper  Upscale  category  which  accounts  for  38%  of  hotels,  captures  3/4  of   total  global  interest  but  stagnates  at  -­‐‑1.1% §  Luxury  Major  is  the  fastest  growing  category  with  +12.1%    (Luxury  Exclusive   +5.6%)  ©  Digital  Luxury  Group,  SA  
  • 9. The Trend. United    States:   66.3%   [+0.5%] Brazil:  1.1%   [-­‐‑12.1%] Germany:  4.0%   [-­‐‑5.1%] United  Kingdom:   13.3%   [+8.4%] France:  1.8%   [+2.1%] Italy:  1.2%   [-­‐‑14.3%] India:  3.8%   [+3.0%] China:  5.2%   [+3.3%] Russia:  1.0%   [+12.8%] Japan:  2.4% [-­‐‑11.1%] GLOBAL CONSUMER INTEREST FOR LUXURY HOTELS GREW +1.5%  ©  Digital  Luxury  Group,  SA  
  • 10.  ©  Digital  Luxury  Group,  SA   10 The Customer – Generation LuXurY. “Our  customers  look  a  lot  different  than  10,  even  five  years  ago,  and  we  have  to  offer  the  product   and  services  that  cater  to  their  needs.   85  percent  of  Starwood’s  luxury  guests  hail  from  generation  X  and  Y,  allowing  us  the  unique   position  to  cater  to  this  emerging  and  ever-­‐‑more  global  generation  of  affluent  travelers.  This   growing  cadre,  which  we  call  ‘Generation  LuXurY’,  is  multi-­‐‑national  and  cross-­‐‑generational,   mobile  and  jet-­‐‑seJing;  more  comfortable  moving  across  our  portfolio  of  luxury  hotels  for  business   and  leisure,  but  also  demanding  personalized  service  at  every  turn.   Paul  James,  Global  Brand  Leader  St.  Regis,  The  Luxury  Collection,  W  Hotels  Worldwide   Photo  Source:  St.  Regis,  Bal  Harbour
  • 11. 11 Photo  Source  Cambardi  Luggage  Set 11 WHAT ARE THE MOST SEARCHED BRANDS?
  • 12. MOST SEARCHED HOTELS WORLDWIDE. 12 UPPER UPSCALE LUXURY MAJOR LUXURY EXCLUSIVE 1 Hilton Rii-­‐‑Carlton Four  Seasons 2 Sheraton InterContinental Loews 3 Westin Fairmont Shangri-­‐‑La 4 Hyae JW  Marrioe Mandarin  Oriental 5 Hyae  Regency Sofitel Regent 6 Embassy  Suites Grand  Hyae Kempinski 7 Renaissance St.  Regis Jumeirah 8 Le  Méridien Park  Hyae Langham 9 Kimpton Andaz Banyan  Tree 10 Nikko W  hotel Oberoi  ©  Digital  Luxury  Group,  SA  
  • 13. 13 TOP 50 MOST SOUGHT-AFTER HOTEL BRANDS. 1 Hilton 2 Sheraton 3 Westin 4 Four  Seasons 5 Hyae 6 Hyae  Regency 7 Rii-­‐‑Carlton 8 Embassy  Suites 9 Renaissance 10 InterContinental 11 Fairmont 12 JW  Marrioe 13 Sofitel 14 Grand  Hyae 15 Loews 16 Shangri-­‐‑La 17 Mandarin  Oriental 18 St.  Regis 19 Le  Méridien 20 Regent 21 Park  Hyae 22 Kempinski 23 Jumeirah 24 Langham 25 Taj  Hotel 26 Kimpton 27 Nikko 28 Banyan  Tree 29 Andaz 30 Swissotel 31 Oberoi 32 W  Hotel 33 Affinia 34 Rosewood 35 Pan  Pacific 36 Vivanta  by  Taj 37 Hotel  du  Vin 38 Raffles 39 Steigenberger 40 One  &  Only 41 Omni  Hotel 42 Peninsula 43 Anantara 44 Six  Senses 45 Dusit 46 Radisson  Blu  Hotel 47 Bulgari  Hotels 48 Guoman 49 Angsana 50 Conrad  ©  Digital  Luxury  Group,  SA  
  • 14. HOTELS COUNTRY OF ORIGIN. 14 COUNTRY OF ORIGIN USA 75.5% UK 5.2% Canada 4.8% Hong  Kong 4.6% France 3.3% India 1.4% UAE 1.1% Germany 1.1% Singapore 0.7% Japan 0.6% 85%  +  of  all  luxury  hotels  searched  globally  originate  from  Anglophone  countries   U.S.  accounting  for  over  ¾  of  chains  ©  Digital  Luxury  Group,  SA  
  • 15. UPPER UPSCALE BRAND FOCUS. 15 §  1st  Globally  and  in  Brazil,  Germany,  Italy,  Russia,   UK  and  US   2nd  in  China  (Sheraton  #1),  France  (Sofitel  #1),  and   Japan  (Rii  Carlton  #1)     3rd  in  India  (Taj  #1,  Oberoi  #2)   §  #1  Upper  Upscale  Chain  hotel  brand  (in  all   categories)  with  22.8%  of  Global  demand   §  -­‐‑1.6%  evolution  since  last  year  but  fastest  growing   market  is  India  +16.7% §  Top  Destinations: #1 London #2 New  York #3 Chicago #4 Hawaii #5 Las  Vegas Photo  Source:  www.commons.wikimedia.org  ©  Digital  Luxury  Group,  SA  
  • 16. UPPER UPSCALE BRAND FOCUS. 16 §  Hilton  Hotels  &  Resorts  is  the  largest  Upper   Upscale  Brand.  Based  on  STR  data,  the  Hilton   Brand  operates  more  than  550  Properties  with  a   total  of  193064  Rooms  in  80  countries  in  6   Continents §  Diverse  Portfolio:  Convention  Center  Hotels,   Resorts,  Airport  Hotels  and  Casino  Hotels  with  a   global  sales  mix:  34%  Leisure,  32%  Business,  34%   Group §  #1  positioning  in  meeting  and  conventions   business §  Hilton  brand  enjoys  strong  brand  awareness  and   brand  recall  in  most  of  its  key  markets  where  it   operates,  which  gives  it  a  distinct  competitive   advantage  over  its  peers.  US:  87%,  Mexico:  90%,   Europe:  91%,  Asia  Pacific:  90% §  #1  Brand  Ranking  in  Australia,  Asia,  Europe,  Japan   and  the  Middle  East Photo  Source:  www.commons.wikimedia.org Hall  &  Partners,  US  Brand  Tracking;  Q1  2011BDRC  Hotel  Guest  Survey,  2010  ©  Digital  Luxury  Group,  SA  
  • 17. LUXURY EXCLUSIVE BRAND FOCUS. 17 §  #1  Luxury  Exclusive  hotel  brand  (4th  in  all   categories)  with  4.8%  of  Global  demand   §  +2.7%  evolution  since  last  year.  Fastest  growing   market  is  UK  +12.4% §  Highest  ranking  was  in  the  United  Kingdom   where  the  brand  was  the  3rd  most  sought-­‐‑after   brand  in  all  categories §  Top  Destinations: #1 Bora  Bora #2 Maui #3 New  York #4 Chicago #5 Las  Vegas Photo  Source:  www.fourseasons.com  ©  Digital  Luxury  Group,  SA  
  • 18. LUXURY EXCLUSIVE BRAND FOCUS. 18 §  Four  Seasons  manages  the  operations  of  90   hotels  in  36  countries,  including  25  of  the  181   superstars  properties  in  the  Condé  Nast  Traveler   Platinum  Circle   §  Four  Seasons‘  marketing  is  targeted  at  the   luxury  segment  of  the  global  marketplace.  It   estimates  that  it  derives  69%  of  its  business  from   business  travelers  and  groups  and  31%  from  the   leisure  sector §  $18  million  is  the  investment  made  by  Four   Seasons  to  reinforce  the  brand’s  online  presence   and  digitally  extend  the  brand’s  online   experience     Photo  Source:  www.fourseasons.com  ©  Digital  Luxury  Group,  SA   hep://www.fourseasons.com/about_four_seasons
  • 19. LUXURY EXCLUSIVE BRAND FOCUS. 19  ©  Digital  Luxury  Group,  SA   Shangri-­‐‑La Mandarin  Oriental Taj  Hotel Angsana Banyan  Tree Jumeirah Rosewood Regent One  &  Only Anantara Langham Oberoi Peninsula Six  Senses Loews Guoman Hospes Affinia The  Leela 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 0 2 4 6 8 10 12 14 16 18 #  Countries            30                          40 30.0% Four  Seasons Kempinski %  Searches §   Search  volume  highly  correlated  to  the  number  of  countries  covered  by  the  brand
  • 20. 20 “Four  Seasons  benefits  from  an  outstanding  level  of  online  awareness  reflecting  a  high  level  of  brand  desirability.  The  iconic  Canadian  brand  is  a  best  in  class  in   luxury  brand  management  and   has  invested  massively  in  digital.”   Florent  Bondoux,  Head  of  Strategy  &  Intelligence  at  Digital  Luxury  Group QUOTE. Photo  Source:  Four  Seasons,  Florence  ©  Digital  Luxury  Group,  SA  
  • 21. LUXURY MAJOR BRAND FOCUS. 21 §  #1  Luxury  Major  hotel  brand  (7th  in  all  categories)   with  4.6%  of  Global  demand   §  +1.7%  evolution  since  last  year  but  India  is  fastest   growing  market  with  +59.0%.  The  Rii  will  open   its  first  property  in  the  country  in  the  summer  of   2013 §  Highest  ranking  was  in  Japan,  where  the  brand   was  the  #1  most  sought-­‐‑after  brand  in  all   categories §  Top  Destinations: #1 Naples,  FL #2 Atlanta #3 New  Orleans #4 Maui #5 Fernandina  Beach,  FL Photo  Source:  www.riicarlton.com  ©  Digital  Luxury  Group,  SA  
  • 22. 22 §  Rii-­‐‑Carlton  has  become  a  leading  hotel  luxury  brand   in  luxury  by  rigorously  developing  and   implementing  unique  standards   §  One  of  its  remarkable  policies  is  to  permit  every   employee  to  spend  up  to  $2,000  to  respond  to  guests   wishes  and  making  any  single  guest  satisfied §  Rii-­‐‑Carlton  has  received  countless  forms  of   recognition.  It  is  the  only  company  to  date  to  win   two  times  the  prestigious  Malcolm  Baldrige  National   Quality  Awards  (1992  and  1999) §   Inspiring  company  beyond  the  hotel  industry:  In   2000,  The  Rii-­‐‑Carlton  Leadership  Center  was   created  as  a  learning  center  to  help  other  industries   to  create  sustainable  change  thought  outstanding   service  quality   Photo  Source:  www.riicarlton.com  Source:  corporate.riicarlton.com LUXURY MAJOR BRAND FOCUS.  ©  Digital  Luxury  Group,  SA  
  • 23. 23 MOST SOUGHT- AFTER HOTEL GROUPS. Top 15 Most Sought-After Hotel Groups §  Hilton  Worldwide  ranks  first  in  4  out  of  10  markets:  Italy,  Germany,  United  Kingdom   and  the  United  States §  Fastest  growing  are:  #1  Jumeirah,  #2  Fairmont  and  #3  Shangri-­‐‑La   27.5%   18.7%   12.7%   11.7%   4.8%   4.1%   3.7%   2.1%   1.9%   1.5%   1.4%   1.1%   0.8%   0.8%   0.7%    MarrioJ  Intl  incl.  JW  MarrioJ,  Bulgari  Hotels,  Renaissance,  RiF-­‐‑Carlton  ©  Digital  Luxury  Group,  SA  
  • 24. 24 GROUP FOCUS. Photo:  www.jumeirah.com §  Fastest  growing  Top  15  Luxury  Group  with  +14.8%   evolution §  Best  performing  market  is  Russia  (ranks  6th  vs.  15th   globally)   §  Fastest  growing  market  is  UK  +33.1%,  followed  by   India  and  China §  Top  Destinations: #1 Dubai #2 Frankfurt #3 London #4 Mallorca #5 Shanghai  ©  Digital  Luxury  Group,  SA  
  • 25. 25 GROUP FOCUS. Photo:  www.jumeirah.com §  In  2012,  Jumeirah  launched  five  hotels  across   Europe  and  the  UAE  and  today  the  Group   operates  20  luxury  hotels,  resorts  and  residences   in  9  countries   §  In  the  past  18  months,  the  group  has  doubled  its   portfolio,  with  about  16  other  properties  under   construction  and  more  at  the  negotiation  stage   §  During  the  first  quarter  of  2013,  average  daily  rate   rose  by  9%  and  the  revenue  per  available  room,   by  22% “The  full  year  of  2012  and  the  first  4  months  of  2013   have  been  a  tremendous  success  for  Jumeirah.“ Gerald  Lawless,  President  and  CEO   §  The  top  5  source  markets    in  the  UAE  continue  to   be:  Russia  (19.0%),  the  United  Kingdom  (16.2%),   the  GCC  (14.1%),  Germany  (7.4%)  and  the  United   States  (3.5%) Jumeirah  Group  Sees  Strong  Results  in  First  Four  Months  of  2013  Islamic  Finance  News,  May  5,  2013 Dubai  Holding  Commercial  Operations  Group  Llc,  Consolidated  Financial  Statement,  31  december  2012  ©  Digital  Luxury  Group,  SA  
  • 26.  ©  Digital  Luxury  Group,  SA   26 BRIC MARKETS FOCUS.
  • 27. 27 “As  countries  which  saw  an  incredible  amount  of  economic  growth  over  the  past  few   years,  the  BRIC  countries  hold  a  lot  of  promise  of  growth  for  the  luxury  hospitality   industry.  We  noticed  an  increase  in  travellers  from  the  BRIC  countries  to  Kempinski   hotels  over  the  past  five  years.  This  increase  bears  witness  not  only  to  the  increase  in   international  travel,  but  also  the  increasing  preference  for  luxury  hotel   accommodation.” Xavier  Destribats,  SVP  Operations  at  Kempinski  Hotels QUOTE. Photo  Source:  Baltschug  Kempinski,  Moscow  ©  Digital  Luxury  Group,  SA  
  • 28.  ©  Digital  Luxury  Group,  SA   28 BRAZIL - BRIC FOCUS. Top Local Destinations Rio  de  Janeiro Sao  Paulo Brasilia Curitiba Top International Destinations Miami New  York Buenos  Aires Cancun Orlando Top 10 Hotels #1 Hilton   #2 Sheraton #3 Sofitel #4 InterContinental   #5 Renaissance #6 Royal  Tulip   #7 Hyae  Regency #8 Grand  Hyae   #9 JW  Marrioe #10 Hyae   +72.0%   +33.9%   +25.0%   +19.1%   +18.1%   +15.9%   +11.7%   +11.1%   +8.3%   +6.8%   -­‐12.1%   Shangri-­‐‑La St.  Regis W  Hotel Loews Affinia Embassy  Suites Mandarin  Oriental Andaz Rosewood Fairmont Brazil Top 10 Fastest Growing Hotels +9.9% +15.1% +75.0% +3.3% +20.5% +76.2% Luxury  Major Luxury  Exclusive Upper  Upscale   Brazil Global Vs. Global = = +10 +6 +4 +48 -­‐‑1 +6 +3 -­‐‑5
  • 29.  ©  Digital  Luxury  Group,  SA   29 BRAZIL - BRIC FOCUS. §  The  Brazilian  hotel  market  is  extremely  fragmented,  with  most  hotels  operated   independently.   According   to   JLLH,   while   there   is   one   brand-­‐‑affiliated   hotel   room   for   every   100   residents   in   the   US,   in   Brazil,   the   ratio   is   closer   to   one   branded  hotel  room  for  every  2,800  residents.  In  July  2012,  Accor  is  clearly  the   leading  chain  in  Brazil. §  Strong  economic  performance,  favorable  exchange  rates  boost  outbound  travels   flows  in  2011.  5.4  million  outbound  departures  have  been  registered  in  2011  –     increasing  by  +2%. §  Brazil  presents  enormous  opportunities  for  boosting  future  arrivals  to  the  US  in   the  short  term.  A  new  pilot  program  and  rule  changes  for  visa  processing  were   announced.  In  January  2012  President  Obama  signed  an  Executive  Order  aimed   at  increasing  the  visa  processing  capacity  by  an  additional  40%  in  2012. Mintel  The  Rise  of  The  BRICs  March  2013   Source:  Euromonitor  International,  Tourism  Flows  Outbound  in  China,  Mars  2012.
  • 30.  ©  Digital  Luxury  Group,  SA   30 RUSSIA - BRIC FOCUS. Top Local Destinations Moscow Gelendzhik Saint  Petersburg Novosibirsk Perm Top International Destinations Hurghada Dubai Phuket Sharm  el-­‐‑Sheikh Paris Top 10 Hotels #1 Hilton   #2 Renaissance #3 Kempinski #4 Sheraton #5 InterContinental #6 Jumeirah #7 Le  Méridien #8 Four  Seasons #9 Rii-­‐‑Carlton #10 Sofitel +89.9%   +69.8%   +69.7%   +57.9%   +35.3%   +30.5%   +26.8%   +26.7%   +21.6%   +20.2%   +12.8%   Hyae  Regency Le  Méridien Grand  Hyae Shangri-­‐‑La Angsana W  hotel Jumeirah Taj  hotel Radisson  Blu  hotel Nikko Russia Top 10 Fastest Growing Hotels +1.0% +22.2% +76.8% +3.3% +20.5% +76.2% Luxury  Major   Luxury  Exclusive   Upper  Upscale     Russia Global Vs. Global = +7 +19 -­‐‑2 +5 +18 +12 -­‐‑4 -­‐‑2 +3
  • 31.  ©  Digital  Luxury  Group,  SA   31 RUSSIA - BRIC FOCUS. §  According  to  Smith  Travel  Research  Global,  there  are  a  total  of  only  550  hotels   (mid-­‐‑  to  upscale  and  luxury  hotels),  with  83,127  rooms  in  Russia.  Of  this  total,   145  properties  with  36,542  rooms  are  to  be  found  in  Moscow.   §  The  number  of  domestic  trips  in  Russia  increased  by  +3%  in  2011.   §  41   million   Russians   outbound   departures   have   been   registered   in   2011   –     increasing  by  +11%. §  Egypt  has  traditionally  been  one  of  the  most  popular  outbound  destination  for   Russian   tourists   but   due   to   political   instability,   they   have   started   to   go   to   Thailand,  UAE,  Spain,  Italy  and  Turkey.   §  Visa  application  procedure  (Estonia),  direct  flights  from  St  Petersburg,  Moscow   and   other   second-­‐‑tier   cities   (Spain)   are   a   useful   way   to   increase   the   Russian   travelers  to  outbound  destinations.   Source:  Euromonitor  International,  Tourism  Flows  Outbound  in    Russia,    August  2012.                              Euromonitor  International,  Tourism  Flows  Domestic  in    Russia,    August  2012.
  • 32.  ©  Digital  Luxury  Group,  SA   32 INDIA - BRIC FOCUS. Top Local Destinations Mumbai New  Delhi Goa Bangalore Chennai Top International Destinations Dubai Singapore Mauritius Bangkok Maldives Top 10 Hotels #1 Taj  Hotel   #2 Oberoi #3 Hilton #4 Vivanta  by  Taj #5 Le  Méridien #6 Sheraton #7 JW  Marioe #8 Grand  Hyae #9 Hyae #10 Westin +59.0% +40.7% +29.5% +26.1% +22.8% +19.4% +17.7% +16.7% +14.3% +13.5% +3.0% Rii-­‐‑Carlton Fairmont Jumeirah Dusit Banyan  Tree The  Leela Anantara Hilton Vivanta  by  Taj Oberoi India   Top 10 Fastest Growing Hotels +0.7% +44.3% +55.0% +3.3% +20.5% +76.2% Luxury  Major   Luxury  Exclusive   Upper  Upscale   India Global Vs. Global +24 +29 -­‐‑2 +32 +14 -­‐‑4 +5 +6 -­‐‑4 -­‐‑7
  • 33.  ©  Digital  Luxury  Group,  SA   33 INDIA - BRIC FOCUS. §  There  are  88  hotels  with  a  total  of  18,835  rooms  in  India,  which  are  either  rated   five-­‐‑star   deluxe   by   the   Ministry   of   Tourism   (MOT)   or   are   members   of   the   international  luxury  hotels  consortium. §  Domestic   tourism   continued   to   grow   significantly   in   2011   (+10%   growth   compared   to   2010),   driven   by   the   increased   holidaying   trend   and   rising   disposable   incomes.   Domestic   tourists   have   started   to   spend   more   on   luxury   products  compared  with  the  review  period  expenditure. §  13  million  outbound  departures  have  been  registered  in  2011  –  Increasing  by   +11%.  Forecasts  show  an  estimated  25  million  by  2016. §  Airline  companies  and  travel  agencies  are  pueing  efforts  to  offer  be^er  travel   experiences,  through  direct  flights  to  Dubai,  Singapore  and  Bangkok.   Source:  Euromonitor  International,  Tourism  Flows  Outbound  in    India,    March  2012.   Euromonitor  International,  Tourism  Flows  Domectic  in    India,    March  2012.   Mintel  Indian  luxury  Hotel  Sector,  February  2012
  • 34.  ©  Digital  Luxury  Group,  SA   34 CHINA - BRIC FOCUS. Top Local Destinations Shanghai Beijing Tianjin Shenzhen Hangzhou Top International Destinations Hong  Kong Singapore Maldives Bangkok Guam Top 10 Hotels #1 Sheraton #2 Hilton #3 InterContinental #4 Shangri-­‐‑La #5 Westin #6 Four  Seasons #7 Renaissance #8 Hyae  Regency #9 Nikko #10 Rii-­‐‑Carlton +56.4%   +50.0%   +49.3%   +49.1%   +45.3%   +42.0%   +34.9%   +30.9%   +29.2%   +22.8%   +3.3%   St.  Regis Kempinski Grand  Hyae Mandarin  Oriental Le  Méridien Banyan  Tree Fairmont Wyndham Langham Sofitel China Top 10 Fastest Growing Hotels +1.9% +35.4% +62.7% +3.3% +20.5% +76.2% Luxury  Major   Luxury  Exclusive   Upper  Upscale   China Global Vs. Global +1 -­‐‑1 +7 +12 -­‐‑2 -­‐‑2 +2 -­‐‑2 +18 -­‐‑3
  • 35.  ©  Digital  Luxury  Group,  SA   35 CHINA - BRIC FOCUS. §  Upscale  and  luxury  have  remained  constant  as  a  share  of  total  hotels  in  China       (  +8%  on  average  progression  2003-­‐‑2010).   §  Air-­‐‑transport   capacity   at   China’s   airports   grew   by   +15%   over   the   summer   of   2012,  pueing  it  well  ahead  of  the  rest  of  Asia. §  The  number  of  domestic  travelers  is  forecasted  to  increase  by  over  +25%  from   the  current  level  to  reach  3.3  billion  by  2015. §  The   World   Tourism   Organization   projects   that   by   2020,   100   million   Chinese   tourists  will  make  their  way  abroad  annually.   §  Chinese  consumers  preferred  to  travel  abroad  as  they  viewed  such  trips  as  a   form  of  reward  for  their  work  during  the  year.  39  million  outbound  departures   have  been  registered  in  2011  –  Increasing  by  +14%.   Source:  Euromonitor  International,  Tourism  Flows  Outbound  in    China,    March  2012.   Mintel  The  rise  of  the  BRICs-­‐‑
  • 36. 36 GROUP FOCUS. Photo    and  source:  www.starwood.com §  #2  Worldwide  with  18.7%  market  share.  Best   performer  in  BRIC  Markets §  Ranks  1st  in  Brazil  and  China     2nd  in  India     3rd  in  Russia §  +1.0%  evolution   §  Best  performing  property  is  Sheraton  (2nd  Global   ranking)  but  Le  Méridien  showed  strongest   evolution  (+11.6%) §  Top  Destinations: #1 New  York #2 Maui #3 Chicago #4 Boston #5 Atlanta  ©  Digital  Luxury  Group,  SA  
  • 37. §  In  the  luxury  and  upscale  market,  the  company   operates  710  hotels  and  248,500  rooms  under  W,   Westin,  Sheraton  and  Le  Meridien  brands   §  Starwood  has  a  strong  history  of  innovation  -­‐‑  W   Hotels  (first  opened  in  1998  in  NYC,  new  iconic   hotel  brand  that  revolutionized  the  industry)  and   now  Aloft §  Starwood  plan  to  add  50  luxury  hotels  over  the   next  five  years  in  12  countries.  This  move  was   described  as  part  of  its  "ʺlaser  focus  on  luxury,"ʺ  as   it  looks  to  target  younger  customers     §  Starwood  also  estimates  that  90  %  of  its  future   luxury  hotels  will  open  in  emerging  markets.   Along  with  this  strategy,  Starwood  CEO  recently   relocated  its  global  headquarters  to  Dubai  for   month-­‐‑long  emersion  with  his  team  of  over  200   executives    ©  Digital  Luxury  Group,  SA   37 GROUP FOCUS. Photo    and  source:  www.starwood.com 1.  Marketline  Starwood  hotels  &  resorts  worldwide.  July  2012 2.  Starwood  Hotels  &  Resorts  Worldwide.  May  2012
  • 38. 38 “We  were  the  first  international  hotel  company  in  China,  the  Middle  East  and  Latin   America,  and  we  have  been  operating  in  markets  like  Brazil,  India,  and  Kuwait  since   the  60’s  and  70’s.  Starwood  saw  early  on  that  growth  at  the  high-­‐‑end  would  accelerate   in  the  world’s  fast  growing  markets.  We  are  now  benefiJing  from  the  expertise  from  our   local  teams  that  have  operated  hotels  in  ‘emerging’  markets  for  decades.  This  sets  us   apart  from  the  competition  as  we  continue  to  aggressively  invest  in  the  creation,   renovation  and  restoration  of  our  luxury  pipeline,  nearly  doubling  our  luxury  portfolio   in  the  past  five  years  alone.”       Paul  James,  Global  Brand  Leader  St.  Regis,  The  Luxury  Collection,  W  Hotels  Worldwide   QUOTE. Photo  Source:  Twelve  at  Hengshan,  A  Luxury  Collection  Hotel  Shanghai  ©  Digital  Luxury  Group,  SA  
  • 39.  ©  Digital  Luxury  Group,  SA   39 MOST POPULAR HOTEL DESTINATIONS. NORTH AMERICA LATIN AMERICA & CARIBBEAN EUROPE ASIA New  York Puerto  Rico London Mumbai Chicago Cancun Paris Shanghai San  Francisco Aruba Berlin Beijing Atlanta Costa  Rica Manchester Bangkok Washington Rio  de  Janeiro Frankfurt Singapore AFRICA OCEANIA MIDDLE EAST Sharm  el-­‐‑Sheikh Bora  Bora Dubai Mauritius Sydney Abu  Dhabi Seychelles Moorea Doha Taba Guam Tel  Aviv Hurghada Tahiti Muscat
  • 40.  ©  Digital  Luxury  Group,  SA   40 Top 10 Hotel Destinations #1 New  York #2 Chicago #3 London #4 San  Francisco #5 Washington #6 Atlanta #7 Boston #8 Miami #9 Orlando #10 San  Diego 2.60%   2.90%   3.20%   4.60%   4.90%   5.70%   7.10%   11.80%   11.90%   14.10%   Boston Paris Houston Dallas Miami Austin Atlanta Dubai   London Washington Top 10 Fastest Growing Destinations Photos:  komar.de  &  sportposterwarehouse.com MOST POPULAR HOTEL DESTINATIONS.
  • 41. 41 41 “America’s  State  Department  has  now  confirmed  that  US  visa  application  processing  times  for  Chinese  and  Brazilian  tourists   have  decreased  from  a  maJer  of  weeks  or  months  to  just  days.   An  increase  in  high  income  travelers  visiting  the  US,   will  have  a  positive  impact  on  the  luxury  hotel  industry.”  David  Sadigh,  Founder  and  CEO  of  Digital  Luxury  Group   QUOTE.  ©  Digital  Luxury  Group,  SA  
  • 42. Interested in More Information? Digital  Luxury  Group  offers  the  opportunity  to  subscribe  to  a   business  intelligence  service,  which  monitors  the  changing   consumer  interest  of  luxury  prospective  clientele. Through  unique  benchmarking  metrics,  luxury  brands  receive   timely  updates  on  the  consumer  demand  for  brands,  competitors,   product  categories  as  well  as  various  insights  on  key  marketing   drivers  capturing  the  aeention  of  luxury  consumers  worldwide.   For  more  information,  contact  us:   hotels@digital-­‐‑luxury.com  ©  Digital  Luxury  Group,  SA  
  • 43. The  World Luxury Index™ is  an  international  ranking  and  analysis  of  the  most  searched-­‐‑for   brands  and  services  within  the  luxury  industry.  Covering  over  400  companies   within  six  key  segments  (fashion,  beauty,  jewelry,  cars,  watches,  and  hospitality)  in   ten  key  luxury  markets,  the  World Luxury Index™  provides  insights  on  the  unbiased  search   inputs  coming  from  global  luxury  consumers  in  the  world’s  top  search  engines   (Google,  Bing,  Baidu,  Yandex).    The  result  is  a  one-­‐‑of-­‐‑a-­‐‑kind  benchmark  of  the   luxury  brands  capturing  the  aeention  of  luxury-­‐‑minded  consumers  around  the   world.     Digital  Luxury  Group  has  a  history  in  luxury  industry  market  intelligence.    Since   2004,  the  WorldWatchReport™  has  provided  the  luxury  watch  industry  with  unmatched   insights  and  garnered  aeention  from  the  world’s  leading  publications,  such  as: 43 ABOUT.  ©  Digital  Luxury  Group,  SA  
  • 44. 44 ABOUT. www.digital-luxury.com www.luxurysociety.com With  offices  in  New  York,  Geneva,  Shanghai,  and  Dubai,  Digital   Luxury  Group  (DLG)  is  the  first  international  company  dedicated   exclusively  to  the  design  and  implementation  of  digital   communication  strategies  for  luxury  brands.     Luxury  Society  is  the  world'ʹs  most  influential  online  community   of  top  luxury  executives.  Based  in  Paris,  with  members  in  more   than  150  countries,  Luxury  Society  informs  and  connects  CEOs,   managers,  journalists,  consultants,  designers  and  analysts  from   across  the  luxury  industry.   The   Ecole   hôtelière   de   Lausanne   (EHL)   offers   university-­‐‑level   studies   to   talented   and   ambitious   students   who   are   aiming   for   top  careers  in  the  international  hospitality  industry.  In  addition  to   this  international  recognition,  EHL  constantly  broadens  the  scope   of   its   three   academic   programmes   by   integrating   market   trends   and  new  technologies.   Since  it  was  founded  in  1893,  EHL  has  educated  more  than  25,000   hospitality   industry   executives.   The   worldwide   network   of   alumni   represents   an   invaluable   asset   for   every   member   of   the   EHL   community.   Today,   there   are   over   2000   students,   from   almost   90   countries,   enjoying   the   unique   and   enriching   environment  of  the  Ecole  hôtelière  de  Lausanne. ! ! www.ehl.ch  ©  Digital  Luxury  Group,  SA  

Editor's Notes

  1. How wouldyouexplainHilton’sgrowingpopularity in India?
  2. - Miami +19.1%New York +5.0%- Add vs. Global Top 10 Hotels ranking
  3. http://online.wsj.com/article/SB10000872396390443696604577645580333887196.html
  4. http://online.wsj.com/article/SB10000872396390443696604577645580333887196.html
  5. http://online.wsj.com/article/SB10000872396390443696604577645580333887196.html
  6. http://online.wsj.com/article/SB10000872396390443696604577645580333887196.html
  7. Move to BRIC market focus – best performer in BRICS
  8. http://online.wsj.com/article/SB10000872396390443696604577645580333887196.html