U-T’s Director of Research & Anametrix customer Joseph Gordon's DAA Presentation

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As a top-25 national, daily news outlet, the U-T provides a good model of how to correlate traditional website activity with social engagement, and thereby evaluate the effectiveness of its content and authors. The U-T has a mandate to increase revenues and each author’s traffic by 15 percent this year, despite a June paywall (paid subscription system) introduction and declines in the publishing industry. The news outlet is on track to achieve these increasingly challenging goals by leveraging Anametrix to connect to and analyze multiple data sources in real time in order to identify how reporters and photographers can increase content monetization – both on the site and through referrals from their social-media accounts like Facebook, Twitter and Pinterest.

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