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Anametrix collects web-analytics data in real time, allowing marketers to analyze, visualize, report and act on metrics that matter. Anametrix Web Analytics offers customized data collection to ensure that marketers can access relevant data without the constraints of the typical, web analytics format or structure. This way, marketers can: Anametrix users can process the data to increase the value when they: Data is collected and visualized in flexible ways that make sense to marketers, without having to conform to the traditional, web-analytics data structure. Marketers can understand and act on data by performing calculations, incorporating attribution models, enabling correlations across brands and much more.