CReATE Cluster Toolkit:
Developing the European
Digital Media Sector




                                       David Furm...
Presentation Outline

CReATE Toolkit – towards excellence



Successfully trialed in 4 Regions



Aims



How it works – s...
aims
Understand & develop key sectors
Agree Joint Research Agenda
Improve collaboration & innovation
Toolkit works for oth...
Toolkit
Unpacked


5 stages….
Collecting & analyzing the right data




         Defining your cluster


                              Toolkit takes you...
Toolkit
Unpacked
Refine SWOT & STEEPV

Get a perspective on global trends




                        Bring stakeholders and
              ...
Agree your own regional research plan and cluster priorities
Develop partnerships & potential projects – in region & beyond
Launch your plans
Provide match-making opportunities for business & research
            Influence policy & point to fundi...
Skip Stage 5 – lessons learnt from Dan
using the CReATE Toolkit will help your stakeholders….
          respond to future       achieve a shared ‘buy-in’,
      ...
CReATE Cluster Toolkit
                     Developing the digital media sector




                                      ...
CReATE Cluster Toolkit:
Developing the European
Digital Media Sector




                          Dan Licari - Cluster Ma...
Practical Tips on running CReATE
Feedback & tips from West Midlands Region …
                               … other commen...
Regional Results – West Midlands UK
     Games serious games
      Production
                   Social Media
  Innovation...
Joint Research Agenda

    Visual & Interactive Experiences



    Tools of Productivity & Automation



    Digital Distr...
Practical Tips, Lessons Learnt, Future Possibilities

                                 Dan Licari
                     Scr...
Next Steps

Real Business Development & Research is Crucial

Searching out effective Ideas, Projects, Collaborations
Devel...
CReATE Toolkit | Lessons Learnt | Future Possibilities




thank you for listening!


danlicari@advantagewm.co.uk
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CReaTE toolkit-brussels-29sept10-dcf

  1. 1. CReATE Cluster Toolkit: Developing the European Digital Media Sector David Furmage – Author of Toolkit Policy, Strategy & European Project Specialist davidfurmage@mac.com Brussels 29th Sept 2010
  2. 2. Presentation Outline CReATE Toolkit – towards excellence Successfully trialed in 4 Regions Aims How it works – step-by-step approach What Outcomes you can expect
  3. 3. aims Understand & develop key sectors Agree Joint Research Agenda Improve collaboration & innovation Toolkit works for other knowledge sectors Increase Understanding Raise Profile Step-by-Step with cluster managers in mind! launching at create10.eu Nov 2010 Stuttgart also download www.lets-create.eu Joint Research Agenda select downloads
  4. 4. Toolkit Unpacked 5 stages….
  5. 5. Collecting & analyzing the right data Defining your cluster Toolkit takes you through what you need to do step-by-step… Asking the right questions Create a cluster map Validating your SWOT analysis
  6. 6. Toolkit Unpacked
  7. 7. Refine SWOT & STEEPV Get a perspective on global trends Bring stakeholders and experts together through workshops Agree joint actions
  8. 8. Agree your own regional research plan and cluster priorities Develop partnerships & potential projects – in region & beyond
  9. 9. Launch your plans Provide match-making opportunities for business & research Influence policy & point to funding Get REAL projects and joint ventures off the ground Increase your clusters profile
  10. 10. Skip Stage 5 – lessons learnt from Dan
  11. 11. using the CReATE Toolkit will help your stakeholders…. respond to future achieve a shared ‘buy-in’, trends, avoiding working together in new threats, building new ways, starting joint opportunities… ventures… increase turnover and influence policies, point to research activity, more funding, kick start real connections beyond projects, real impacts… region, higher profile… Join the CReATE approach www.lets-create.eu Join our linkedin group European Digital Creative Network
  12. 12. CReATE Cluster Toolkit Developing the digital media sector thank you for listening www.lets-create.eu David Furmage – Author of Toolkit Policy, Strategy & European Project Specialist davidfurmage@mac.com
  13. 13. CReATE Cluster Toolkit: Developing the European Digital Media Sector Dan Licari - Cluster Manager, West Midlands, UK Digital Media Consultant danlicari@advantagewm.co.uk Brussels 29th Sept 2010
  14. 14. Practical Tips on running CReATE Feedback & tips from West Midlands Region … … other comments and tips… TOOLKIT CONTAINS ROUND-UP OF TIPS AND FEEDBACK FROM CReATE REGIONS Innovation in Delivery Second Life in West Midlands
  15. 15. Regional Results – West Midlands UK Games serious games Production Social Media Innovation funding DIGITAL MEDIA Positive Outcomes & aspirations…
  16. 16. Joint Research Agenda Visual & Interactive Experiences Tools of Productivity & Automation Digital Distribution Mobility & Interoperability User-producer Interaction in Development
  17. 17. Practical Tips, Lessons Learnt, Future Possibilities Dan Licari Screen, Image & Sound Cluster Manager Practical tips & Lessons Learnt more thoughts… the future…
  18. 18. Next Steps Real Business Development & Research is Crucial Searching out effective Ideas, Projects, Collaborations Develop Better Communications in Region and beyond European Digital Creative Network - linkedin Connect CReATE with existing Associations, groups… Connect to University Funding & Other Initiatives… Build momentum, Influence, cluster profile … Influence Policy & New Funding Programmes if possible
  19. 19. CReATE Toolkit | Lessons Learnt | Future Possibilities thank you for listening! danlicari@advantagewm.co.uk

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