THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

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Jonathan Nyst
Big Bad Wolf

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THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

  1. 1. THE MARKETING POTENTIAL OF AUGMENTED REALITY
  2. 2. ABOUT ME
  3. 3. WHAT’S AUGMENTED REALITY (AR)? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  4. 4. THE LIVE VIEW OF A REAL-WORLD ENVIRONMENT WHOSE ELEMENTS ARE AUGMENTED BY COMPUTER GENERATED CONTENT. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  5. 5. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  6. 6. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  7. 7. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  8. 8. WHY IS IT BOOMING NOW? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  9. 9. 1968 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  10. 10. 2014 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  11. 11. BETTER & FASTER SMARTPHONES WILL HIGHLY TAKE PART IN THE FORTHCOMING YEARS TO THE HUGE DEVELOPMENT AND POPULARIZATION OF AUGMENTED REALITY. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  12. 12. 2014 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  13. 13. WHAT KIND OF CONTENT? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  14. 14. SOUNDS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  15. 15. VIDEOS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  16. 16. GRAPHICS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  17. 17. HOW TO TRIGGER THE CONTENT? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  18. 18. MARKERS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  19. 19. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  20. 20. CASE STUDIES & MARKETING PURPOSES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  21. 21. ZOMBIES FROM HELL THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  22. 22. HELL PIZZAS MARKETING GOALS:  ENGAGE THEIR CUSTOMERS  CAPTIVATE THE AUDIENCE  INSPIRE BRAND LOYALTY  DRIVE SALES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  23. 23. ZOMBIES FROM HELL THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  24. 24. SAYDUCK THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  25. 25. SAYDUCK MARKETING GOALS:  BOOST ITS GROWTH  GAIN ATTENTION  ATTRACT INVESTORS  DRIVE SALES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  26. 26. SAYDUCK THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  27. 27. CONSIDER THE MARKETING IMPACT OF NOVELTY: YOU CATCH MORE FISHES WHERE THE FEWER GO. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  28. 28. OTHER MARKETING BENEFITS:  INNOVATIVE  WORD-OF-MOUTH  CONSUMERS’ ENGAGEMENT  BRAND LOYALTY  SALES INCREASE  SHAREABILITY THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  29. 29. PROMISING FIELDS OF APPLICATION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  30. 30. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  31. 31. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  32. 32. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  33. 33. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  34. 34. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  35. 35. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  36. 36. SO, WHAT’S COMING? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  37. 37. MOBILE ANALYSTS EXPECT AUGMENTED REALITY TO BE ADOPTED BY A BILLION USERS BY 2020. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  38. 38. INTEL IS BETTING THAT AUGMENTED REALITY WILL BE BIG AND IS INVESTING $100 MILLION OVER THE NEXT 2 TO 3 YEARS TO FUND ARRELATED COMPANIES. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  39. 39. APPLE HAS BEEN AWARDED A U.S. PATENT ‘SYNCHRONIZED, INTERACTIVE AUGMENTED REALITY DISPLAYS FOR MULTIFUNCTION DEVICES’. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  40. 40. WHEN THE AUGMENTED REALITY INDUSTRY TAKES OFF, A TRILLION DOLLAR MARKET WILL OPEN UP FOR ANIMATED CONTENT, SERVICES AND SPECIAL EFFECTS. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  41. 41. AUGMENTED REALITY WILL GROW FROM SPECIFIC VERTICAL USES TO MASS MARKET APPEAL. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  42. 42. ENRICHED / AUGMENTED ADVERTISING NETWORKS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  43. 43. BRANDS ARE ADOPTING AUGMENTED REALITY TECHNOLOGY TO INCREASE PERFORMANCE AND SALES. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  44. 44. THE SKILLS YOU NEED FOR EFFICIENT AR? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  45. 45. YOU NEED FORWARD THINKING:  DEVELOPERS  3D ARTISTS  UI DESIGNERS  DIGITAL STRATEGISTS  UX SPECIALISTS  AUDIOVISUAL PROFESSIONALS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  46. 46. HOW TO USE AR FOR MARKETING SUCCESS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  47. 47. HOW TO USE AR FOR MARKETING SUCCESS:  KNOW YOUR CUSTOMERS AND MEET THEIR NEEDS  TEAM UP WITH EXPERIENCED PARTNERS  USE AR TO IMPROVE CUSTOMER EXPERIENCE  DON’T LOSE HEART THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  48. 48. TIME FOR YOUR QUESTIONS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

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