SoLoMo

Get your business further
SoLoMo?

1

2

3

Social

Local

Mobile

Social network
are everywhere

+

Geolocation is part
of our everyday life

+

So...
Internet today

35%
World Population
7 BILLION +

Internet Users
2.5 BILLION +

Source: http://www.bestedsites.com/the-int...
Internet usage statistics

2002

46

MINUTES
PER DAY

2012
HOURS

4 PER DAY

Source: - Social Networks Users: http://fr.sl...
Social Media Today
A website is not enough anymore

1.8 billion
Social Networks users

Source: http://www.digitalbuzzblog....
Social Media in Belgium
A website is not enough anymore

7/10

Of Belgian Internet users
are on at least 1 Social
Network
...
Social Media in Belgium

7/10

Of Belgian Business have no
Facebook Page

Source: Mobilosoft

99%

of belgian businesses
a...
Mobile Phone

91%

Of people have a mobile phone

50%

Are smartphones

Source: http://fr.slideshare.net/wearesocialsg/soc...
Mobile Web
MOBILE ADOPTION
8 x faster than Web
adoption in the 90’s/2000’s

1.2 BILLION PEOPLE
access to the Web with smar...
Mobile Web for business
IN 2014 MOBILE WILL ECLIPSE DESKTOP
Number of global users

Source: Business Insider
Mobile Web for business
IN THE U.S, MOBILE IS THE ONLY MEDIA THAT IS GROWING

Source: Business Insider
Mobile Web for business

61%

of people have better opinion of a brand if they
offer a good mobile experience

76%

Will r...
Mobile Web for business

61%

Wants “Click-to-Call”

76%

Asks for opening hours or location

High expectations. Not a min...
It’s all about the
UX
BEFORE
NOT OPTIMIZED

AFTER
MOBILE FRIENDLY
“Mobile Web users will do anything and everything desktop
users will do if it’s presented in a usable way.”
Brad Frost
Mobile Web: Customers Behavior

Overloaded

35%
of businesses
have a mobile
friendly website

Limited “know how”
Too expen...
“Not having a mobile website is like
closing your store 1 day each week.”
Google
Web: Customers Behavior

13

190

1.1

Billion

Billion

Trillion

Mobile Sales

Web Sales

Store sales
influenced by the
...
Web: Customers Behavior
At the store

Browsing or Buying?

Sale guy or more check on mobile

Buy at the store

Buy online
...
ROPO
Customer wants to…

61%

50%

49%

See the product

No delivery &
instantaneity

Touch & feel
the product

47%

45%

...
ROPO
Research Online - Purchase Offline

How to face Showrooming?
Set up exclusive instore offers
Show where you are
Proxi...
Local search

1.5 billion humans
will do searches
using geolocation

What &
Where?
Local Search

85%

of smartphone users already did a
local search on their device

81%

of them, acted after this search

...
Local Search

Information

Localisation

Buy
Local Search
For a local merchant
Ecommerce website is not the key
Complexity
Time consuming
Local Search
For a local merchant
Ecommerce website is not the key
Believe in the cross canal approach.
Offline & Online a...
In 5 years…

…local business will beat online. (IBM)
So… Go Social Local and Mobile!
Location-based services
Thank you!
diego@tagtagcity.com
www.tagtagcity.com
SOLOMO: GET YOUR BUSINESS FURTHER - Ecommerce Summit
Upcoming SlideShare
Loading in …5
×

SOLOMO: GET YOUR BUSINESS FURTHER - Ecommerce Summit

983 views

Published on

Diego Cortez Salas
TagTagCity

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
983
On SlideShare
0
From Embeds
0
Number of Embeds
244
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SOLOMO: GET YOUR BUSINESS FURTHER - Ecommerce Summit

  1. 1. SoLoMo Get your business further
  2. 2. SoLoMo? 1 2 3 Social Local Mobile Social network are everywhere + Geolocation is part of our everyday life + Source: http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 Be where your customers are
  3. 3. Internet today 35% World Population 7 BILLION + Internet Users 2.5 BILLION + Source: http://www.bestedsites.com/the-internet-a-decade-later/ World Penetration
  4. 4. Internet usage statistics 2002 46 MINUTES PER DAY 2012 HOURS 4 PER DAY Source: - Social Networks Users: http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 - Belgium: Insites
  5. 5. Social Media Today A website is not enough anymore 1.8 billion Social Networks users Source: http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/ 26% Penetration
  6. 6. Social Media in Belgium A website is not enough anymore 7/10 Of Belgian Internet users are on at least 1 Social Network Source: Google 5.2 Million users
  7. 7. Social Media in Belgium 7/10 Of Belgian Business have no Facebook Page Source: Mobilosoft 99% of belgian businesses aren’t referenced correctly
  8. 8. Mobile Phone 91% Of people have a mobile phone 50% Are smartphones Source: http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014
  9. 9. Mobile Web MOBILE ADOPTION 8 x faster than Web adoption in the 90’s/2000’s 1.2 BILLION PEOPLE access to the Web with smartphones MOBILE WEB 15 % of all Internet traffic
  10. 10. Mobile Web for business IN 2014 MOBILE WILL ECLIPSE DESKTOP Number of global users Source: Business Insider
  11. 11. Mobile Web for business IN THE U.S, MOBILE IS THE ONLY MEDIA THAT IS GROWING Source: Business Insider
  12. 12. Mobile Web for business 61% of people have better opinion of a brand if they offer a good mobile experience 76% Will run away if not mobile-friendly Source: Netbiscuits & Sterling Research and SmithGeiger "what users want most from mobile sites today"
  13. 13. Mobile Web for business 61% Wants “Click-to-Call” 76% Asks for opening hours or location High expectations. Not a minority anymore. Source: Sterling Research and SmithGeiger "what users want most from mobile sites today"
  14. 14. It’s all about the UX BEFORE NOT OPTIMIZED AFTER MOBILE FRIENDLY
  15. 15. “Mobile Web users will do anything and everything desktop users will do if it’s presented in a usable way.” Brad Frost
  16. 16. Mobile Web: Customers Behavior Overloaded 35% of businesses have a mobile friendly website Limited “know how” Too expensive
  17. 17. “Not having a mobile website is like closing your store 1 day each week.” Google
  18. 18. Web: Customers Behavior 13 190 1.1 Billion Billion Trillion Mobile Sales Web Sales Store sales influenced by the Web Source: http://www.technologyreview.com/featuredstory/522706/the-shopping-decision-tree/ 1.7 Trillion Store sales not influenced by the Web
  19. 19. Web: Customers Behavior At the store Browsing or Buying? Sale guy or more check on mobile Buy at the store Buy online = Showrooming
  20. 20. ROPO Customer wants to… 61% 50% 49% See the product No delivery & instantaneity Touch & feel the product 47% 45% Merchant advices Testing
  21. 21. ROPO Research Online - Purchase Offline How to face Showrooming? Set up exclusive instore offers Show where you are Proximity Give them the information they need
  22. 22. Local search 1.5 billion humans will do searches using geolocation What & Where?
  23. 23. Local Search 85% of smartphone users already did a local search on their device 81% of them, acted after this search 27% called the business 44% visited the business
  24. 24. Local Search Information Localisation Buy
  25. 25. Local Search For a local merchant Ecommerce website is not the key Complexity Time consuming
  26. 26. Local Search For a local merchant Ecommerce website is not the key Believe in the cross canal approach. Offline & Online are now COMPLIMENTARY
  27. 27. In 5 years… …local business will beat online. (IBM) So… Go Social Local and Mobile!
  28. 28. Location-based services
  29. 29. Thank you! diego@tagtagcity.com www.tagtagcity.com

×