Social Media Forum 2013 Van Marcke Group

393 views

Published on

Presentation of Van Marcke Group - Philippe Borremans during the Social Media Forum 2013

Published in: Marketing, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
393
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Forum 2013 Van Marcke Group

  1. 1. Creating value: Internal Social Media woensdag 18 december 13
  2. 2. Social Media is a “group level” topic & responsibility... woensdag 18 december 13
  3. 3. CSMO reports to Ms. Caroline Van Marcke woensdag 18 december 13
  4. 4. CSMO is based in HQ & has a global responsibility woensdag 18 december 13
  5. 5. Why Social Media ? woensdag 18 december 13
  6. 6. ‘Cause it’s cool ! Because we “have to”... Because the competition is doing it. Because everyone talks about it. Because our PR agency tells us to. Because our advertising agency tells us to. Because my boss wants it. Because.... woensdag 18 december 13
  7. 7. Social Media has an objective If you can not tie your social media activity to a real business strategy with clear communications objectives... Don’t start ! woensdag 18 december 13
  8. 8. Business Objectives • Optimize business processes and customer relationship/support by connecting 1200 staff across different business units & locations • Support expanding business and focus on information based activities. • Support the strategic objective of “single view on information” across the group. • Truly engage with customers & business partners in order to support product & services innovation. • Prepare employees to a changing cultural environment which supports the concept of the social enterprise. woensdag 18 december 13
  9. 9. Communications Objectives • Support “traditional marketing” with social media marketing techniques/ tactics in order to drive store traffic. • Support corporate social responsibility activities with transparent communications. • Support public relations with social media techniques and tactics in order to drive coverage. • Support internal communications & collaboration in order to engage employees & management. • Support business partner network (B2B) communications & collaboration in order to support & increase business. woensdag 18 december 13
  10. 10. Communications woensdag 18 december 13
  11. 11. The model has changed X A Y B woensdag 18 december 13 Y = conversation A = company B = market X = membrane
  12. 12. woensdag 18 december 13
  13. 13. Stop Blocking ! woensdag 18 december 13
  14. 14. “If you can’t trust your employees, you have one of two problems,” “You are hiring the wrong people or you are not properly training the people you hire.” BL. Ochman - http://www.stopblocking.org/?p=87 woensdag 18 december 13
  15. 15. Internal woensdag 18 december 13
  16. 16. Drivers for change 1 Starts with: What are your business objectives ? woensdag 18 december 13
  17. 17. Business Objectives • Optimize business processes and customer relationship/ support by connecting 1200 staff across different business units & locations • Support expanding business and focus on information based activities. • Truly engage with customers & business partners in order to support product & services innovation. • Prepare employees to a changing cultural environment which supports the concept of the social enterprise. woensdag 18 december 13
  18. 18. Communications & Collaboration Audit 2 What‘s the status ? woensdag 18 december 13
  19. 19. Online Employee Survey Online Survey woensdag 18 december 13
  20. 20. Offline in-depth employee interviews Quality - face to face interviews with employees in scope woensdag 18 december 13
  21. 21. Some results... 56% 20% 20 or more internal telephone calls/day 30 minutes/day to find the right information 37% 31% 82% 42% woensdag 18 december 13 10 minutes in average to find the right colleague • • • 1 hour/day managing their inbox Need 1 hour/client request Use email to share documents internally
  22. 22. Define KPI’s / areas of improvement 3 KPI Definition for ROI woensdag 18 december 13
  23. 23. Situation A static intranet (online folders) with heavy email based internal communication and collaboration in a matrix organisation... woensdag 18 december 13
  24. 24. Project Scope An enterprise grade online (social) collaboration tool, integrated into a company wide intranet for 1200 employees worldwide. woensdag 18 december 13
  25. 25. Improve Employee Productivity through More Effective Organizational Collaboration woensdag 18 december 13
  26. 26. Increase Employee Productivity through Faster Access to Rolespecific Information woensdag 18 december 13
  27. 27. Reduce volume of emails attachments Improve Email Management Reduce Cost of Manual Data Collection, Consolidation, and Reporting woensdag 18 december 13
  28. 28. Reduce General and RFP Offers respond cycle time of Projects woensdag 18 december 13
  29. 29. Improve Employee Productivity through More Effective Organizational Collaboration woensdag 18 december 13
  30. 30. Reality Check It took Alcatel-Lucent 3 years to: • Get to 60.000 profiles (out of 80.000) • Have 4000 active groups • Have 25% active users • Have 6% active contributors across the company woensdag 18 december 13
  31. 31. Lessons learned... • DO start with an audit and situation assessment - you need to know the problems before trying to solve them... • DO receive/ask for C-level buy in from the start and plan for the long run - this is not an IT project, it is a change management project... • DO plan for ongoing training, education and coaching & a solid long term communications plan... • • DO NOT think this is “plug & play” - it simply isn’t ! • DO NOT simply follow your IT provider’s suggestion - do your homework and decide based on real - not perceived - needs. DO NOT believe the so called “generation Y” will be your champions - it takes people with experience, not young age... woensdag 18 december 13
  32. 32. No point being 2.0 outside if you are not even 1.0 inside... Euan Semple at Enterprise 2.0 Summit Paris 2013 woensdag 18 december 13
  33. 33. Thank you Philippe Borremans pborremans@vanmarcke.be @horationelson woensdag 18 december 13

×