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Contact : Philippe Van Ophem – philippe@myshopi.com - +32(496)16.12.70www.myShopi.be
Technology evolution
80’s 90’s 2000 2010
myShopi : from an APP to the paper…
 September 2009 : feasibility analysis of 3 entrepreneurial projects
 April 2010 : d...
80 % of the consumers build a
shopping list
Consumers visit an average of
4,7 retailers (*)
Consumers want to centralise
t...
myShopi : from an APP to the paper…
 September 2009 : feasibility analysis of 3 entrepreneurial projects
 April 2010 : d...
Multichannel activation platform
Consumer brand of BD
Cross-media communication
Why is myShopi a successful app ?
 Answer to a specific need
 Useful
 Recurring usage
 Userfriendly
 Fun
LISTEN to yo...
Contact : Philippe Van Ophem – philippe@myshopi.com - +32(496)16.12.70www.myShopi.be
myShopi: the story of a successful app - Mobile Forum 2014
myShopi: the story of a successful app - Mobile Forum 2014
myShopi: the story of a successful app - Mobile Forum 2014
myShopi: the story of a successful app - Mobile Forum 2014
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myShopi: the story of a successful app - Mobile Forum 2014

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Philippe Van Ophem: myShopi

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myShopi: the story of a successful app - Mobile Forum 2014

  1. 1. Contact : Philippe Van Ophem – philippe@myshopi.com - +32(496)16.12.70www.myShopi.be
  2. 2. Technology evolution 80’s 90’s 2000 2010
  3. 3. myShopi : from an APP to the paper…  September 2009 : feasibility analysis of 3 entrepreneurial projects  April 2010 : decision to create a smartphone app development company  August 2010 : Agilys created  March 2011 : myShopi APP on the App Store  …
  4. 4. 80 % of the consumers build a shopping list Consumers visit an average of 4,7 retailers (*) Consumers want to centralise their shopping lists Retailers & brands are looking for new media myShopi : the answer to several needs (*) Source : GFK Available on
  5. 5. myShopi : from an APP to the paper…  September 2009 : feasibility analysis of 3 entrepreneurial projects  April 2010 : decision to create a smartphone app development company  August 2010 : Agilys created  March 2011 : myShopi APP on the App Store  February 2012 : first digital promotions in myShopi (start of business model)  March 2012 : capital increase of 550.000 €  November 2012 : myShopi on the WEB  January 2013 : myShopi on TV  December 2013 : Belgische Distributiedienst buys Agilys  April 2014 : myShopi relaunch – myShopi also on PAPER
  6. 6. Multichannel activation platform
  7. 7. Consumer brand of BD
  8. 8. Cross-media communication
  9. 9. Why is myShopi a successful app ?  Answer to a specific need  Useful  Recurring usage  Userfriendly  Fun LISTEN to your users … and MARKET your app !!!
  10. 10. Contact : Philippe Van Ophem – philippe@myshopi.com - +32(496)16.12.70www.myShopi.be

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