We’re seeing a shift in consumer behavior from simply booking last minute accommodations on mobile devices to planning, researching, booking and utilizing post-booking functionality on our mobile platforms.
That’s why we recognize the importance of delivering a world class, end to end experience that works well for both immediate and longer-term bookings.
Our goal is to make our mobile offering as easy to use as the desktop experience, so all stages of the booking process are equally seamless.
Data from PhoCus Wring 2014
Booking.com offers a totally seamless booking experience across all devices through cloud synchronization, from smartphone to tablet to desktop.
Difference between tablet and smartphone
Mobile booking continues to grow rapidly year over year.
Mobile is highly influential when consumers are booking accommodations within 48 hours of their stay. (50% of mobile bookings = 48 hours)
In all markets, those booking within 48 hours are choosing mobile at a higher rate than other bookers
Mobile is transforming the travel industry by allowing bookers to be increasingly spontaneous in planning their accommodations.
Booking Now fits perfectly into consumers on-demand lifestyles. By utilizing mobile technology to personalize spontaneous, on-demand travel, Booking Now is completely shifting the landscape of the online travel industry.
Booking Now is reimagining the mobile booking experience by placing the traveller conveniently in the center of a completely personalized environment
Booking Now is the quickest way for smartphone users to find and book the nearest accommodation options that best suit their individual needs right now
For travellers on-the-go, Booking Now allows for a streamlined, on-demand experience. Through a simple swipe left, swipe right process, users can quickly and easily browse through their recommended accommodations and book in just two simple taps. Users can instantly make a reservation at a property that matches their personal preferences within two days of their desired stay. If they want to browse further, all they have to do is swipe to the next property.
Our goal in designing the app was to create the most fluid mobile experience as possible for our users. By presenting one accommodation at a time, users can focus on each property to determine whether or not they want to book.
Booking Now’s design is completely personalized to each user’s unique traveller profile. First-time users are prompted to indicate their desired price range, number of guests, and the most important features to guarantee them a comfortable stay, such as Wi-Fi, parking and breakfast. After that, every time Booking Now is opened, they can instantly book the closest accommodation that matches their individual preferences in as little as two taps.
Mobile Forum - Booking.com Tom Minnen
Planet Earth’s #1 accommodation site
Founded in 1996 in Amsterdam
Part of the Priceline Group since
615 000 accommodations
77 000 destinations
211 countries and territories
8 600 employees
Over 43 million verified guest
THE BOOKING.COM STORY
THE WORLD LEADER IN ONLINE
NUMBER OF OVERNIGHT
STAYS BY OTA’S ON A DAILY
BASIS WORLDWIDE IN 2014
503 000 101 000
THE BIGGEST CHANGE IN THE
BOOKING INDUSTRY :
For 2015, 20% of all online
bookings in Europe will be
made through mobile devices
(27% in the US)
of travellers plan their trips on multiple
of travellers book their stay on a
smartphone (30% of 25-35 year olds)
Last minute reservations
(within 48 hours)
Over half of all online
reservations in several markets
TRAVELLERS WHO BOOK USING MOBILE
HAVE CLEAR DEMANDS :
WHAT YOU WANT,
WHERE YOU ARE, IMMEDIATELY,
WITH NO HASSLE
Booking accommodations in just two taps
Booking Now reinvents the mobile booking experience
A unique experience which puts the user at the center of the booking experience
Personalized search results from over 600,000 accommodations
Over 70,000 destinations worldwide
An immediate confirmation in just two taps
Real time itineraries with step-by-step directions to the chosen
Backed by Booking.com’s customer service available 24/7
Access to over 43 million verified guest reviews
Booking.com’s Best Price Guarantee, with no hidden fees and a seamless « Pay
When You Stay » model
Instant booking of the nearest accommodation matching the user’s preferences
Booking accommodations in just two taps