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Mobile Forum - Booking.com Tom Minnen

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Mobile Forum - Booking.com Tom Minnen

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Mobile Forum - Booking.com Tom Minnen

  1. 1. Planet Earth’s #1 accommodation site
  2. 2. Founded in 1996 in Amsterdam Part of the Priceline Group since 2005 615 000 accommodations worldwide 77 000 destinations 211 countries and territories covered 8 600 employees Over 43 million verified guest reviews THE BOOKING.COM STORY
  3. 3. THE WORLD LEADER IN ONLINE ACCOMMODATION RESERVATION 800 000 NUMBER OF OVERNIGHT STAYS BY OTA’S ON A DAILY BASIS WORLDWIDE IN 2014 503 000 101 000
  4. 4. 55% Location THE BIGGEST CHANGE IN THE BOOKING INDUSTRY : MOBILE
  5. 5. For 2015, 20% of all online bookings in Europe will be made through mobile devices (27% in the US) MOBILE RESERVATION IS GROWING EXPONENTIALLY
  6. 6. 43% of travellers plan their trips on multiple devices 19% of travellers book their stay on a smartphone (30% of 25-35 year olds) TODAY
  7. 7. Last minute reservations (within 48 hours) Over half of all online reservations in several markets MOBILE TECHNOLOGY RESHUFFLES CONSUMER BEHAVIOR
  8. 8. TRAVELLERS WHO BOOK USING MOBILE HAVE CLEAR DEMANDS : FIND EXACTLY WHAT YOU WANT, WHERE YOU ARE, IMMEDIATELY, WITH NO HASSLE Immediacy ErgonomySpontaneityConveniency
  9. 9. Reinvents the mobile booking experience
  10. 10. Booking accommodations in just two taps. The new way of booking on
  11. 11. The user is placed a the centre of a completely personalized environment
  12. 12. Displayed on a map based on the user’s location Personalized search results
  13. 13. demo
  14. 14. BOOKING NOW Booking accommodations in just two taps Booking Now reinvents the mobile booking experience A unique experience which puts the user at the center of the booking experience Personalized search results from over 600,000 accommodations Over 70,000 destinations worldwide An immediate confirmation in just two taps
  15. 15. Real time itineraries with step-by-step directions to the chosen accommodation Backed by Booking.com’s customer service available 24/7 Access to over 43 million verified guest reviews Booking.com’s Best Price Guarantee, with no hidden fees and a seamless « Pay When You Stay » model Instant booking of the nearest accommodation matching the user’s preferences BOOKING NOW Booking accommodations in just two taps
  16. 16. Reinvents the mobile booking experience

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