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How Marketing Automation
closes the gap
between sales and marketing

jan@campaigndock.com | www.campaigndock.com
How Marke...
The context of sales has changed
How Marketing Automation closes the gap between sales and marketing
In absence
of sales and
suppliers
Based on
referrals and
online search

The buying process today
How Marketing Automation ...
Insights in the
actual needs
of customers
Real dialogue
Adequate
answers

Data driven content marketing automation
How Mar...
Inbound vs outbound
How Marketing Automation closes the gap between sales and marketing
Business to business
Content rich
Longer sales cycle

Does it fit your needs?
How Marketing Automation closes the gap betw...
Introduce
Analyse
Argue

Detect

The anatomy of a sales pitch
How Marketing Automation closes the gap between sales and ma...
- Email
- Survey
- Landing pages
- Drip mail
- Lead scores
- Lead qualification
- CRM Integration
-…

What’s cooking in th...
Single point of view

Relevancy

Qualified leads

… and what is being served?
How Marketing Automation closes the gap betw...
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How Marketing Automation closes the gap between sales and marketing - Digital Marketing Forum 2014

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Jan Van Caneghem
Campaigndock

Published in: Marketing
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How Marketing Automation closes the gap between sales and marketing - Digital Marketing Forum 2014

  1. 1. How Marketing Automation closes the gap between sales and marketing jan@campaigndock.com | www.campaigndock.com How Marketing Automation closes the gap between sales and marketing
  2. 2. The context of sales has changed How Marketing Automation closes the gap between sales and marketing
  3. 3. In absence of sales and suppliers Based on referrals and online search The buying process today How Marketing Automation closes the gap between sales and marketing
  4. 4. Insights in the actual needs of customers Real dialogue Adequate answers Data driven content marketing automation How Marketing Automation closes the gap between sales and marketing
  5. 5. Inbound vs outbound How Marketing Automation closes the gap between sales and marketing
  6. 6. Business to business Content rich Longer sales cycle Does it fit your needs? How Marketing Automation closes the gap between sales and marketing
  7. 7. Introduce Analyse Argue Detect The anatomy of a sales pitch How Marketing Automation closes the gap between sales and marketing
  8. 8. - Email - Survey - Landing pages - Drip mail - Lead scores - Lead qualification - CRM Integration -… What’s cooking in the kitchen? How Marketing Automation closes the gap between sales and marketing
  9. 9. Single point of view Relevancy Qualified leads … and what is being served? How Marketing Automation closes the gap between sales and marketing

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