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Ecommerce Summit 2019

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Ecommerce Summit 2019

  1. 1. Selling  on  Amazon     by  Najad  Jonas-­‐Menouar   CEO  Sonemos  Media   29  March  2019   ©  SONEMOS  SPRL.  All  rights  reserved.  
  2. 2. The  4  Questions   Why   How   Where   How   Much   ©  SONEMOS  SPRL.  All  rights  reserved.  
  3. 3. Why  Sell  on   Amazon  ?  
  4. 4.         310  MILLIONS   ACTIVE  USERS     READY  TO  BUY  
  5. 5. ©  Sonemos  sprl.  All  rights  reserved.  
  6. 6. ©  SONEMOS  SPRL.  All  rights  reserved.  
  7. 7. AMAZON  IN  EUROPE   •  +110  Million  Unique  Users/month   •  +50  Billion  €  Revenue   •  +  20%  Annual  Growth   •  1st  non-­‐food  distributor   ©  SONEMOS  SPRL.  All  rights  reserved.  
  8. 8. ©  SONEMOS  SPRL.  All  rights  reserved.   ©  SONEMOS  SPRL.  All  rights  reserved.  
  9. 9. THE  SYSTEM   What  Happens  on  Amazon  Stays  on  Amazon   ©  SONEMOS  SPRL.  All  rights  reserved.  
  10. 10. 70%  of  purchases   happen  on  the  >irst  page   of  search  results.   ©  SONEMOS  SPRL.  All  rights  reserved.  
  11. 11.           “If  you  Make  Money   to  Amazon,  they  will   Rank  you  Higher”   A  9   ALGORITHM  
  12. 12. HOW  ?   Your  Seller  Profile   ©  SONEMOS  SPRL.  All  rights  reserved.  
  13. 13. How  to  sell:     understanding  the  differences   Selling  ON  Amazon   Selling  TO  Amazon   ©  SONEMOS  SPRL.  All  rights  reserved.  
  14. 14. Your  Account  ProEile   SELLER   On  Amazon   Seller   Central   You  have   the  control   Autonomy   Payement  2   weeks   VENDOR   To  Amazon     Vendor   Central   Amazon   owns  your   inventory   Control  on   prices   Payement     30-­‐90  days   How   ©  SONEMOS  SPRL.  All  rights  reserved.  
  15. 15. FULFILLEMENT   ©  SONEMOS  SPRL.  All  rights  reserved.   FBM   Your  Store   FBA   Your  Store   ©  SONEMOS  SPRL.  All  rights  reserved.  
  16. 16.         FIND  A  WINNING   PRODUCT  
  17. 17. Product  Research     •  High  Demand   •  Non-­‐satured  category   •  Low  to  mid  compeZZon   •  Analyse  best  selling   products   •  Study  compeZZon  (BSR)  
  18. 18. BRAND  REGISTRY  
  19. 19. Amazon  Brand  Registry   The  Brand  Registry  is  a  program  and  pla4orm  that  is   designed  to  protect  your  brand  on  Amazon  from   other  sellers  on  the  marketplace  who  could  be  guilty   of  selling  counterfeits,  copyright  infringement  or  in   viola?on  of  intellectual  property.    
  20. 20. Amazon  Branded  Stores   ©  Sonemos  sprl.  All  rights  reserved.  
  21. 21. Amazon  Branded  Stores   ©  Sonemos  sprl.  All  rights  reserved.  
  22. 22. AMAZON   ADVERTISING  
  23. 23. Amazon  InEluencers  Program  
  24. 24. ©  Sonemos  sprl.  All  rights  reserved.   SPONSORD  PRODUCTS     appear  on  the  search  results   SPONSORED  BRANDS     Appears  in  the  top  search  results    
  25. 25. ©  Sonemos  sprl.  All  rights  reserved.   ©  SONEMOS  SPRL.  All  rights  reserved.  
  26. 26. CUSTOMER  OBSESSION  
  27. 27. Thank  You   @Najadjonas   www.sonemos.be   najad@sonemos.be  

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