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Ecommerce Summit 2019

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DriveNow Presentation

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Ecommerce Summit 2019

  1. 1. Helping you to improve the quality of life in your city. ECOMMERCE SUMMIT, March 29th, 2019 BRUSSELS
  2. 2. As a continual trend, more and more people keep moving into larger cities, creating densely packed urban agglomerations. Tokyo 37m  39m (+5%) Los Angeles 13m  16m (+23%) Mexico City 20m  25m (+25%) New York City 20m  24m (+20%) Sao Paolo 20m  23m (+15%) Buenos Aires 14m  16m (+14%) Rio de Janeiro 12m  14m (+17%) Beijing 16m  23m (+44%) Shanghai 20m  28m (+40%) London 8m  9m (+14%) Manila 12m  16m (+33%) New Delhi 23m  33m (+43%) Moscow 11m 13m (+18%) 2011  2025 (%-Change) Helping you to improve the quality of life in your city2
  3. 3. Helping you to improve the quality of life in your city The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure. T R A F F I C J A M S A I R & N O I S E P O L L U T I O N C A R O W N E R S H I P P A R K I N G P R E S S U R E 3
  4. 4. Global megatrends reshape the world. 4 DEMOGRAPHIC & SOCIAL CHANGE TECHNOLOGY ADVANCEMENT Urban mobility is changing. ACCELARATING URBANIZATION Helping you to improve the quality of life in your city
  5. 5. Global megatrends reshape the world. ACCELARATING URBANIZATION 5 DEMOGRAPHIC & SOCIAL CHANGE TECHNOLOGY ADVANCEMENT New mobility solutions were required. Flexible carsharing in urban areas without fixed costs as an app-based service. Helping you to improve the quality of life in your city
  6. 6. Strategic Background : We react to Changing Environments. Helping you to improve the quality of life in your city Global Megatrends…. …require new mobility solutions… Urbanization & Globalization Connectivity Laws & Regulations Convenience Post-Materialism Individualization Demographic Change Location based Services Integrated Intermodal solutions Simple mobility transport applications E-mobility Flexible individual mobility solutions Intelligent parking solutions CarSharing … which are based on four principles. A utonomous E lectrified C onnected S hared BMW Group Strategy Process 6
  7. 7. Our concept puts highest emphasis on simplicity. The DriveNow experience is designed to be as hassle-free as possible. Helping you to improve the quality of life in your city Find It. Drive it. Drop It. 7
  8. 8. Our concept places great value on simplicity and the DriveNow Experience enables stress-free use. 8 Register online. Find the nearest car with the app. 1 Drive to your destination with our BMW or MINI 2 Park the car anywhere in our business zone. 73 End booking with app or DriveNow card. 4 Helping you to improve the quality of life in your city
  9. 9. Situation Today: A city built around cars. 9Helping you to improve the quality of life in your city
  10. 10. Our Vision: A city built around people. 10Helping you to improve the quality of life in your city
  11. 11. Changing mobility require new solutions. DriveNow is an established alternative within the mobility mix of urban areas. 11 Shared Car (Flexible) 1 km 2 km 5 km 10 km 15+ km COST&CONVENIENCE AVERAGE URBAN JOURNEY LENGTH Walk Bike Scooter Bus Tram Taxi Metro/ Subway Shared Car (Point 2 Point) Shared Car (Round Trip) Hailed Taxi Private Car Helping you to improve the quality of life in your city
  12. 12. On average, one DriveNow vehicle replaces at least 3 privately owned vehicles over time. 12 STUDY NUMBER OF PRIVATELY OWNED VEHICLES ABOLISHED DUE TO EACH SINGLE CAR SHARING VEHICLE 3 – 6 vehicles VEHICLES NOT BOUGHT 39,8% of car sharing users did not buy a vehicle due to car sharing Source: EVA-CS: Evaluation CarSharing Study by the city of Munich 2.000 parking spaces in Munich have been freed up due to car sharing Source: EVA-CS: Evaluation CarSharing Study by the city of Munich PARKING SPACE Car sharing customers in Vienna travel 44mio kilometers less than private car owners – thus 7.000 tons of CO2 are saved Source: Carsharing Vienna – Evaluation conducted by the city of Vienna CO2 REDUCTIONS Helping you to improve the quality of life in your city
  13. 13. DriveNow vehicles produce both less noise and air pollution than most privately owned vehicles. 13 ► Average vehicle age: 9-11 years ► Average CO2 emission: 189 g/km ► Average noise level: About 70 decibel At least three high-emission vehicles are replaced … ► Average vehicle age: 5-6 months ► Average CO2 emission: 99 g/km ► Average noise level: About 56 decibel … by one new low-emission or zero-emission vehicle. Helping you to improve the quality of life in your city
  14. 14. DriveNow vehicles occupy less parking space than privately owned vehicles due to their higher utilization. 14 60 300 Privately owned cars DriveNow cars Average driving time: 60 min./day Average driving time: 300 min./day + 500% Helping you to improve the quality of life in your city
  15. 15. DriveNow members use more public transport and non- motorized modes than non-members. 15 Car (excl. DriveNow) 34% Public Transport 36% Bike / Walk 30% DriveNow Members Non-DriveNow Members n = 6,940 (survey across 5 European DriveNow markets)n = 10,802 (survey across 13 European cities) AVERAGE VEHICLE USAGE RATES ACROSS EUROPEAN CITIES Car (excl. DriveNow) 34% Public Transport 36% Bike / Walk 30% Cars (incl. DriveNow) 25% (-9%) Public Transport 38% Bike / Walk 37% Helping you to improve the quality of life in your city
  16. 16. To intensify the sustainable effects, we have added EV to our fleets since 2013. We carry e-mobility into the urban society. 16 400,000+ customers took their first trip in an EV with DriveNow 16% of our fleet is electric 25+ Million kilometers were already driven electric at DriveNow The hightest amount of rentings per EV per day are 17 times 2.5 Million+ drives with the electric BMW i3 The utilization of our electric vehicles is almost as high as of our combustion vehicles! 35,000 customers use electric vehicles exclusively We create appreciation for electromobility in the urban society! Helping you to improve the quality of life in your city
  17. 17. Cooperation with cities. 17 70 252 550 1.150 DriveNow EV-fleet Charging points +356% 2017 2017 20192019 +686% Parallel increase of charging points and share of electric vehicles. Example: City of Hamburg. Helping you to improve the quality of life in your city
  18. 18. 18 City of Hamburg : 755 km² DriveNow business area : 95 km² Helping you to improve the quality of life in your city
  19. 19. 19 City of Hamburg : 755 km² DriveNow business area : 95 km² Helping you to improve the quality of life in your city
  20. 20. Cooperation with cities. 20 Example: City of Hamburg. How it is happening in Hamburg : • By the end of 2019 there should be 1150 stations (24hrs publicly available) • Today already 2,7 charging stations per km² (5,4 charging points/km²). • Even in this configuration one night team (2 persons) as only job to charge 190 actual EV’s, although 65% already charged by customer • 50 charging stations exclusively for car – sharing Helping you to improve the quality of life in your city
  21. 21. With their positive feedback, our customers confirm that our decision was right to include electric vehicles to our fleets. 21 „Thank you! Right decision for the city!“ „Finally! Thank you very much!“ „A lot of fun to drive this car. Thanks a lot, DriveNow.“„Your e-cars are highly frequented. A great success for you!“ „Fantastic! Hoping for the same infrastructure in Germany like in Copenhagen one day.“„Open an i3 with the Apple Watch – future is now!“ „Fast and ecofriendly“ Helping you to improve the quality of life in your city
  22. 22. 22 DriveNow Brussels Electric charging infrastructure yet to be established. Today in DriveNow EV’s in Brussels : • Actual 2-3 Total fast charging (60Kw) units and 5 Interparking (22Kw). • Only 12% is charged by customers (this is 98% for combustion cars) • EV’s 75% available; combustion 92% available • Pitpoint being tasked to establish the Brussels Capital Region charging Infrastructure • 100 charging points planned by end 2019 Helping you to improve the quality of life in your city
  23. 23. DriveNow is utilizing technical innovation – diminishing challenges for cities and inhabitants alike. 23 THE AVERAGE DRIVER SEARCHES FOR PARKING 100 HOURS PER YEAR ONE THIRD OF INNER CITY TRAFFIC VOLUME IS CAUSED BY PARK-SEARCH-TRAFFIC* DRIVENOW MINIMIZES INNER CITY TRAFFIC THROUGH TECHNICAL INNOVATIONS *On average, 30 percent of the cars in congested downtown traffic were cruising for parking Shoup, D. C. (2006). Cruising for parking. Transport Policy, 13(6), 479-486. doi:10.1016/j.tranpol.2006.05.005 Helping you to improve the quality of life in your city
  24. 24. DriveNow diminishes park-search traffic by offering cars at their destination before arrival. 24Helping you to improve the quality of life in your city
  25. 25. 25 DriveNow Brussels : 1st DriveNow City where all transfers trips are executed by Electric bike. Helping you to improve the quality of life in your city
  26. 26. 26 DriveNow Brussels Small business update. 0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 Registered Customers Helping you to improve the quality of life in your city
  27. 27. 27 DriveNow Brussels Small business update: increasing new registrations 0 2000 4000 6000 8000 10000 12000 14000 16000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 New Registrations - Actuals vs. 2017 Budget Actuals 2017 Calender week Helping you to improve the quality of life in your city
  28. 28. 28 DriveNow Brussels Small business update: number of daily trips since start July 2016 Daily trips 0 200 400 600 800 1000 1200 1400 Oct. 2018 Helping you to improve the quality of life in your city
  29. 29. 29 DriveNow Brussels Small business update: very healthy customer base  > 50% 26-39 years  male (72%)  In average almost 4 drives /month  Leasure purpose  University/Higher Education  75%  Monthly Net Income (household): • < €2000  16% • €2001- €3000  16% • €3001- €4000  19% • €4001- €5000  16% • Above €5000  32% * 2053 replies survey parking.brussels By language:  57% FR  38% ENG  5% NL Helping you to improve the quality of life in your city
  30. 30. 30 DriveNow joins SHARE NOW. Helping you to improve the quality of life in your city
  31. 31. 31 DriveNow joins SHARE NOW. Helping you to improve the quality of life in your city
  32. 32. 32 DriveNow joins SHARE NOW. Helping you to improve the quality of life in your city
  33. 33. 33 DriveNow joins SHARE NOW. Helping you to improve the quality of life in your city
  34. 34. Helping you to improve the quality of life in your city Thank you. Enjoy the ride ! Helping you to improve the quality of life in your city. DriveNow Belgium, March, 2019 Christian Lambert, Managing Director 34

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