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Ecommerce Summit

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Can Anyone Be An Influencer - Bart Vermeir

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Ecommerce Summit

  1. 1. Bart Vermeir CAN EVERYONE BE AN INFLUENCER? bart@socialseeder.com www.socialseeder.com
  2. 2. AboutBut What How
  3. 3. E-commerce Is any transaction of goods and services done over the internet. It refers to buying an item or service online with an electronic payment method.
  4. 4. Next Billion-Dollar Startup: Entrepreneurs Create $750M Bra Business By Exposing Victoria's Weakness
  5. 5. Transformation is the integration of technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. Change Technology Failure Value Culture TransformationE-commerce E-commerce is the integration of technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
  6. 6. “Winners understand the fundamental interplay between experience and transaction” “The magic of our products happens in the real world even though most people buy online” “People have always bought with their hearts and justified with their heads” Technology versus Human
  7. 7. Content’s true power comes from galvanizing an audience, entering its heart and mind through a consistent story well told, full of drama, with people at its core. Never before have so many companies produced so much content with so little attention to results. How to connect Great content doesn’t sell a product, it sells an opportunity to better an aspect of your life.”
  8. 8. About ButWhat How
  9. 9. (R)Evolution
  10. 10. About But WhatHow
  11. 11. Word of Mouth Earned Media Paid Media Owned Media
  12. 12. Word of Mouth 92%Trust in recommendations from people they know 70%Consumer opinions posted online
  13. 13. Word of Mouth
  14. 14. Relevance Organisation Stakeholders Social Media What you Want to say What They are Interested in
  15. 15. HUMAN INTEREST LOCAL CONTENT NOSTALGIAEXPERTISE TOP TOPICALS THIRD PARTY CONTENT PRODUCT MARKETING BEHIND THE SCENES ANTICIPATE ACTUALITY “NEW(S)”! Content
  16. 16. About But What How
  17. 17. CAN EVERYONE BE AN INFLUENCER?
  18. 18. qAuthentic qFriends qPassion qOpinion qHuman
  19. 19. Employer Branding
  20. 20. Process
  21. 21. For Who
  22. 22. Recruit Identify and recruit your ambassadors Activate Segment ambassadors, activate them, and run multiple highly-targeted campaigns Engage Engage with your ambassadors and create powerful and lasting relationships Learn & Harvest Optimize your campaigns and harvest the fruits of your campaigns Framework
  23. 23. Facts 100 % X 200 Conversion Reach
  24. 24. Clients
  25. 25. Events q Employee Engagement Summit 05/2019 UK q HR Innov & Tech Day 05/2019 Belgium q Digital Transformation 05/2019 Belgium q DMWF Global - UK 05/2019 UK q Digital Transformation Summit 06/2019 Belgium q Savage marketing 06/2019 Netherlands q Digital First 10/2019 Belgium q Social Media Week 11/2019 Netherlands q DMWF Global - NL 11/2019 Netherlands q Slush 11/2019 Finland
  26. 26. Q&A Bart Vermeir bart@socialseeder.com www.socialseeder.com

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