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Digital Transformation Summit 2019

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Employer branding in the digital transformation era. By Bart Vermeir.

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Digital Transformation Summit 2019

  1. 1. Social Seeder EMPLOYER BRANDING IN THE DIGITAL TRANSFORMATION ERA BART VERMEIR bart@socialseeder.com www.socialseeder.com
  2. 2. DIGITALTRANSFORMATION Integration Technology Fundamentaly Change Deliver Value Culture Change Accept Failure
  3. 3. - HENRY FORD 1913 WITHIN A YEAR, I HOPE, WE SHALL BEGIN THE MANUFACTURE OF AN ELECTRIC AUTOMOBILE “The problem so far has been to build a storage battery of light weight which would operate for long distances without recharging.“
  4. 4. Ford’s D-day + 104 year
  5. 5. TOP CARS USA TOP 20 CARS IN USA JANUARY 2018 TOP 20 CARS IN USA NOVEMBER 2018
  6. 6. How do we manage this?
  7. 7. ARTIFICIAL INTELLIGENCE VIRTUAL REALITY DATA ANALYTICS AUTOMATION 3D PRINTING IOT ... INDUSTRY 4.0 Era of Change Change of Era
  8. 8. RETAIN / UPSKILL CURRENT EMPLOYEES ADAPT & ADOPT NEW ORG STRUCTURES & CULTURE INDUSTRY 4.0 RECRUITMENT STRATEGIC WORKFORCE & RETENTION PLANNING Workforce transformation in Industry 4.0
  9. 9. PROMOTING EMPLOYEE HAPPINESS BENEFITS EVERYONE* • Up to 20% more productive • Raising sales by 37% • Stock prices of Fortune’s “100 Best Companies to Work for" rose 14% per year compared to 6% for others * Forbes
  10. 10. Business STRATEGY EMPLOYER BRANDING RECRUITMENT HR PR MARKETING SALES
  11. 11. WHY NOW? War for talent Social Media algorithms minimize reach of corporate pages 92% trust recommendations from people they know
  12. 12. TALENT WAR Effect strong Employer Brand on 10 new hires • Top EB paying 10% lower salaries: 49.140 euro • Hiring cost is 50% lower: 28.660 euro • Stay longer: 163.800 euro • Cost time to hire avg 41 days: 186.550 euro • Total savings: 428.150 euro Average salary: 49.140 euro/year Average hiring cost: 5.372 euro Replacement cost: 1/3 annual salary Cost per open vacancy: 455 euro/day (ex. 10M rev/100 empl)
  13. 13. DID YOU KNOW? WORD OF MOUTH is the most powerful communication worldwide. 92% trust recommendations from people they know 36% Trust in online video ads
  14. 14. THE NUMBERS PROVE IT
  15. 15. CHALLENGE . How to activate your employees . How to communicate your relevancy . How to create impact on Social Media
  16. 16. USE THE POWER OF MOUTH THROUGH AMBASSADORS
  17. 17. BRANDWHAT YOU WANT TO SAY EMPLOYEES FANS CLIENTS PARTNERS WHAT THEY ARE INTERESTED IN RELEVANCE ONLY RELEVANT WHEN IT’S SHARED
  18. 18. IMPACT
  19. 19. RECRUIT Identify and recruit your ambassadors ACTIVATE Segment ambassadors, activate them, and run multiple highly-targeted campaigns ENGAGE Engage with your ambassadors and create powerful and lasting relationships LEARN & HARVEST Optimize your campaigns and harvest the fruits of your campaigns PLATFORM FRAMEWORK
  20. 20. SOME OF OUR HAPPY CLIENTS
  21. 21. - HERACLITUS (500 BC) CHANGE IS THE ONLY CONSTANT IN LIFE
  22. 22. EMPLOYER BRANDING FOR YOU? Bart Vermeir Visit our website: www.socialseeder.com Get in touch : bart@socialseeder.com +32 495 51 22 28

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