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7 things we learned from
second screen TV interaction
Hendrik Dacquin
about me
Gaming 200.000 Wie is de mol?
Interactive 50.000 - 100.000 Ook Getest op Mensen
Social / Voting 50.000 Eurosong
Play-along...
"74% of Millennials use a 2nd screen
device more than half the time they
watch TV"
Forester - Feb 2013
What are they doing?
(re)focus
Timing
Peak Traffic
1. Operations
no FAIL
2. Close the feedback loop
15 Kilobytes of Fame
3. Collaborate with the TV-makers
"The future of TV won’t be here until
people who make TV are in these
conversations!"
Jacob Shwirtz
Your best friend
4. Timing is everything
Timing
During!
During?
During?
After!
#moltalk
Between?
Between?
200.000weekly average users
Between!
Not only for live TV!
Too late?
5. Product versus custom work
Platforms don’t sell well (yet)
Interactive formats?
Interactive formats?
Interactive formats?
https://vimeo.com/78172976
Interactive formats?But still custom…
native versus HTML5
6. Pioneer
7. Create value
Measure Eyeballs
Sponsoring
Product Placement
Paid app
Synchronous and Interactive commercials
Thank you !
hendrik@smalltownheroes.be
www.smalltownheroes.be
@townheroes
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
7 things that work for second screen TV interaction - Mobile Forum 2014
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7 things that work for second screen TV interaction - Mobile Forum 2014

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Hendrik Dacquin: Small Town Heroes

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7 things that work for second screen TV interaction - Mobile Forum 2014

  1. 1. 7 things we learned from second screen TV interaction Hendrik Dacquin
  2. 2. about me
  3. 3. Gaming 200.000 Wie is de mol? Interactive 50.000 - 100.000 Ook Getest op Mensen Social / Voting 50.000 Eurosong Play-along 8000 Rijdende Rechter Story Enrichment 8000 De Ridder Users / episodeType Cases
  4. 4. "74% of Millennials use a 2nd screen device more than half the time they watch TV" Forester - Feb 2013
  5. 5. What are they doing?
  6. 6. (re)focus
  7. 7. Timing
  8. 8. Peak Traffic
  9. 9. 1. Operations
  10. 10. no FAIL
  11. 11. 2. Close the feedback loop
  12. 12. 15 Kilobytes of Fame
  13. 13. 3. Collaborate with the TV-makers
  14. 14. "The future of TV won’t be here until people who make TV are in these conversations!" Jacob Shwirtz
  15. 15. Your best friend
  16. 16. 4. Timing is everything
  17. 17. Timing
  18. 18. During!
  19. 19. During?
  20. 20. During?
  21. 21. After!
  22. 22. #moltalk
  23. 23. Between?
  24. 24. Between?
  25. 25. 200.000weekly average users Between!
  26. 26. Not only for live TV!
  27. 27. Too late?
  28. 28. 5. Product versus custom work
  29. 29. Platforms don’t sell well (yet)
  30. 30. Interactive formats?
  31. 31. Interactive formats?
  32. 32. Interactive formats?
  33. 33. https://vimeo.com/78172976
  34. 34. Interactive formats?But still custom…
  35. 35. native versus HTML5
  36. 36. 6. Pioneer
  37. 37. 7. Create value
  38. 38. Measure Eyeballs
  39. 39. Sponsoring
  40. 40. Product Placement
  41. 41. Paid app
  42. 42. Synchronous and Interactive commercials
  43. 43. Thank you !
  44. 44. hendrik@smalltownheroes.be www.smalltownheroes.be @townheroes

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