You can have the best
safety system in the world, but if you’re not communicating it correctly, your company is at risk.
Tell-tale signs of poor safety
communication include: Employees have no clear or consistent understanding of safety. Staff tune out. Lack of trust with management. Workers aren’t looking out for each other. Injuries keep rising.
4. Use comparisons. Large numbers
are hard to remember and understand. Where possible, compare difficult concepts and numbers to something familiar. A fully laden forklift weighs five tonnes. That’s around 3 times the weight of an average car.
Use surprise and intrigue to
grab attention Talk about the struggle/ journey End with the result ENDING MIDDLE BEGINNING Learn to design stories that change the mind and behaviour of your audience.
7. End with Action –
Great safety communication is all about getting people to make changes to their behaviour. What do you want people to do with the new knowledge?
Examples of GREAT safety impact
lines include: “Would you do what you ask your workers to do?” (WorkSafe) “If you’re not sure, ask.” (WorkSafe) Prepare & prevent instead of repair & repent
Want to learn more? Transform
Your Safety Communication provides you with the secret Strategies used by advertising agencies to influence and engage. This easy to read and practical book will teach you: • The 4 powerful commandments of safety communication. • How to grab your audience’s attention. • How to create memorable safety messages. • The 8 elements of the SELLSAFE formula to change safety behaviour. • How to quickly transform your safety communication with 5 easy templates.
Buy Now Learn how to
quickly transform your safety messages and become an inspiring safety leader by reading this highly engaging book that is filled with tips, examples, templates and frameworks. Download FREE chapter and buy now from: www.digicast.com.au/safety-communication-book www.safetycommunicationbook.com (also sells template pack, unavailable anywhere else). Amazon and all good online book stores.
About Marie-Claire Ross - Author
Marie-Claire Ross (BA Hons) began her career in market research. She worked with well renowned advertising agencies and communication consultancies, testing communication campaigns for success. Here, she honed her word-savvy skills, writing assorted business reports to engage timepoor executives. For over 13 years, she has run a video production agency (Digicast) writing video scripts to influence, as well as articles on communication that have been published worldwide. Her popular Workplace Communicator blog is read by close to 10,000 people each month. Over the last ten years, she has worked with large industrial companies around the world to improve their safety communication.
About Marie-Claire Ross Read more
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Image Credit We wish to
gratefully acknowledge the following photographers for sharing their original work. Freedigitalphotos.net Exhausted business people: Ambro, freedigitalphotos.net Construction background: 9comeback Laughing woman: stock images Hiker: Grant Cochrane Success Man: Watiporn Brick wall: bulldogza Flickr: Classroom: ijames Goldfish: bensonkua