7 Secrets to Transform your Safety Communication Skills


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Find out the 7 key safety communication skills required to effectively create a results driven safety communication plan.

Published in: Business, Technology

7 Secrets to Transform your Safety Communication Skills

  1. 7 Secrets to Transform Your Safety Communication Marie-Claire Ross Chief Enabling Officer/Author Digicast Productions www.digicast.com.au
  2. Your workforce is going to give you about one minute to convince them to work safely.
  3. Do you know what to say, or write, in those first 60 seconds?
  4. You can have the best safety system in the world, but if you’re not communicating it correctly, your company is at risk.
  5. Tell-tale signs of poor safety communication include: Employees have no clear or consistent understanding of safety. Staff tune out. Lack of trust with management. Workers aren’t looking out for each other. Injuries keep rising.
  6. 7 Secrets to Safety Communication Success
  7. 1.We don’t pay attention to boring things. Our brain has learned to filter out what we don’t need to know, to avoid information overload.
  8. Use enticing headlines and provide lots of visuals.
  9. 2. Emotions get our attention. Any information that heightens our emotions is much better remembered than a neutral activity.
  10. Information that’s novel, unfamiliar and unpredictable stimuli grabs our attention. You’ve got to break a pattern.
  11. 3. Focus on one core message. Help people avoid making bad choices by reminding them of what’s important.
  12. After Michelangelo had created David, he was asked how he did it. He answered: “It’s simple. I just removed everything that doesn’t look like David.”
  13. The more we whittle down information into a single idea, the stickier it will be.
  14. 4. Use comparisons. Large numbers are hard to remember and understand. Where possible, compare difficult concepts and numbers to something familiar. A fully laden forklift weighs five tonnes. That’s around 3 times the weight of an average car.
  15. 5. Ask questions, don’t tell. Interest develops from gaps in knowledge.
  16. Find out what people don’t know (beforehand). Then, introduce a new topic by asking a question that highlights people don’t know.
  17. 6. Use Stories - They make information easy to understand and create emotional connections.
  18. Use surprise and intrigue to grab attention Talk about the struggle/ journey End with the result ENDING MIDDLE BEGINNING Learn to design stories that change the mind and behaviour of your audience.
  19. 7. End with Action – Great safety communication is all about getting people to make changes to their behaviour. What do you want people to do with the new knowledge?
  20. Examples of GREAT safety impact lines include: “Would you do what you ask your workers to do?” (WorkSafe) “If you’re not sure, ask.” (WorkSafe) Prepare & prevent instead of repair & repent
  21. Want to learn more? Transform Your Safety Communication provides you with the secret Strategies used by advertising agencies to influence and engage. This easy to read and practical book will teach you: • The 4 powerful commandments of safety communication. • How to grab your audience’s attention. • How to create memorable safety messages. • The 8 elements of the SELLSAFE formula to change safety behaviour. • How to quickly transform your safety communication with 5 easy templates.
  22. Praise
  23. Praise
  24. Buy Now Learn how to quickly transform your safety messages and become an inspiring safety leader by reading this highly engaging book that is filled with tips, examples, templates and frameworks. Download FREE chapter and buy now from: www.digicast.com.au/safety-communication-book www.safetycommunicationbook.com (also sells template pack, unavailable anywhere else). Amazon and all good online book stores.
  25. About Marie-Claire Ross - Author Marie-Claire Ross (BA Hons) began her career in market research. She worked with well renowned advertising agencies and communication consultancies, testing communication campaigns for success. Here, she honed her word-savvy skills, writing assorted business reports to engage timepoor executives. For over 13 years, she has run a video production agency (Digicast) writing video scripts to influence, as well as articles on communication that have been published worldwide. Her popular Workplace Communicator blog is read by close to 10,000 people each month. Over the last ten years, she has worked with large industrial companies around the world to improve their safety communication.
  26. Get access to more information If you like what you’ve read, visit www.digicast.com.au to download FREE whitepapers and reports.
  27. About Marie-Claire Ross Read more articles about workplace safety communication: www.digicast.com.au/blog Sign up for our newsletter at: http://www.digicast.com.au/newsletter Follow: twitter.com/digicastprodns facebook.com/DigicastProductions
  28. Image Credit We wish to gratefully acknowledge the following photographers for sharing their original work. Freedigitalphotos.net Exhausted business people: Ambro, freedigitalphotos.net Construction background: 9comeback Laughing woman: stock images Hiker: Grant Cochrane Success Man: Watiporn Brick wall: bulldogza Flickr: Classroom: ijames Goldfish: bensonkua
  29. For more information, contact: Marie-Claire Ross Suite 105 370 St Kilda Rd Melbourne VIC 3004 AUS T : 61 3 9696-4400