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Doubling your web traffic in 3 easy steps

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This 30 minute presentation was delivered as part of the #MediaCityExpo, a business event aimed at supporting businesses to make better use of Digital. As a Lancashire SEO company we shared some quick tips on increasing the traffic to websites.

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Doubling your web traffic in 3 easy steps

  1. 1. Double your Website Traffic in 3 steps Darren Jenkinson DigiEnable SEO Lancashire and Digital Training
  2. 2. 81% of Shoppers Conduct Online Research Before Buying 91% of women do online research before making a purchase 94% of B2B buyers research online for purchase decisions
  3. 3. The 3 Steps • Research • Production • Promotion
  4. 4. Research has shown that 73% of business service sites' traffic comes from organic search. The top 5 positions on search results account for 65% of all clicks. 17.7 billion Internet searches per month and that’s 6,735 searches EVERY SECOND. More than 70% of searchers use the internet to find out about new products.
  5. 5. Marcus Sheriden (River Pools and Spas)
  6. 6. FAQ’s E-mail Twitter Quora
  7. 7. Research Google Keyword Planner
  8. 8. Research Google Keyword Planner
  9. 9. Research Google Keyword Planner
  10. 10. Produce Create visit-worthy, share –worthy content
  11. 11. Produce Create visit-worthy, share –worthy content
  12. 12. Produce Create visit-worthy, share –worthy content Create a content creation calendar
  13. 13. Produce Create visit-worthy, share –worthy content Create a content creation calendar Use blog styles popular with readers
  14. 14. List Posts Product Round-ups How to… Collective posts
  15. 15. Writing for Google Insert your keywords in Title First Paragraph H1 Tag Alt Tag No more than 2-3% of text Longer posts are currently outranking smaller ones
  16. 16. Promote One Blog – Multiple Promotions
  17. 17. Make every post different Headline – Are you looking for ways to drive more #traffic to your #business website? Here’s our top 5 tips (link) Statistic – “Companies that #blog get 55% more web #traffic” Are you getting your share? (link) Quote – “Increase the frequency of your posts to show your committed to sharing knowledge” (link)
  18. 18. Images InstaQuote
  19. 19. The 3 Steps • Research • Production • Promotion
  20. 20. Thank you www.DigiEnable.co.uk DigiEnable Info@DigiEnable.co.uk

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