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Impact of multiple connected devices on game                   creation?               Rick Stringfellow               Exe...
EA Today
EA Built on big brands.
EA Sports – AAA titles!FIFA SoccerMadden FootballNCAA FootballNBANBA JAMSSXFight NightNHL HockeyTennisNFL BlitzTiger Woods...
EA Sports – almost any platform
Platform Progression“Predictable”                                 “Less Predictable”
EA Sports – Digital Content       Authenticity = accuracy = brand strengthSkin must look real – shaders (tweaked per platf...
EA Sports – Lots of content!•   Show and talk about FIFA
Complexity of FIFA (example)Simple Statistics:   • Over 10,000 Players in the database   • Over 3,000 animations   • Over ...
EA Sports – Authenticity!•   Show and talk about FIFA
Simple MathOur challenge now is to Digitally ship & manage:25,000 Digital Assets * 9 platforms * 18 different games per ye...
EA Sports – Authenticity!•   Show and talk about FIFA
Tools & Systems                          CONTENT CREATION                           Get a computer to     Get the consumer...
EA Sports – GameFace!
AAA?Anyone, Anywhere, Anytime?
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Mr Stringfellow EA Sports Multiple Connected Devices on game

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Mr Stringfellow EA Sports Multiple Connected Devices on game

  1. 1. Impact of multiple connected devices on game creation? Rick Stringfellow Exec. Art Director EA Sports.
  2. 2. EA Today
  3. 3. EA Built on big brands.
  4. 4. EA Sports – AAA titles!FIFA SoccerMadden FootballNCAA FootballNBANBA JAMSSXFight NightNHL HockeyTennisNFL BlitzTiger Woods+ Several New IP Titles
  5. 5. EA Sports – almost any platform
  6. 6. Platform Progression“Predictable” “Less Predictable”
  7. 7. EA Sports – Digital Content Authenticity = accuracy = brand strengthSkin must look real – shaders (tweaked per platform)Motion must be accurateSkeletons must be proportioned - male & femaleKits must be accurateGrass must look like grassInclude past and present athletesEverything must look as real as possible “Cinematic Photo Realism”
  8. 8. EA Sports – Lots of content!• Show and talk about FIFA
  9. 9. Complexity of FIFA (example)Simple Statistics: • Over 10,000 Players in the database • Over 3,000 animations • Over 2,000 Unique Kits •100’s of locations builtAverage game ships with over 25,000 Digital Assets
  10. 10. EA Sports – Authenticity!• Show and talk about FIFA
  11. 11. Simple MathOur challenge now is to Digitally ship & manage:25,000 Digital Assets * 9 platforms * 18 different games per year =4,050,000 Assets
  12. 12. EA Sports – Authenticity!• Show and talk about FIFA
  13. 13. Tools & Systems CONTENT CREATION Get a computer to Get the consumer to Build it yourself build it build it.Local OS $ Cost of content per unit $ Cost of tool/system development
  14. 14. EA Sports – GameFace!
  15. 15. AAA?Anyone, Anywhere, Anytime?

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