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Mobile outlookNovember, 2011Joakim NelsonHead of Industry Collaboration & Asset ManagementTechnology, Sony EricssonCONFIDE...
Ten years of Sony EricssonFrom Feature phones to Smartphones
Mobile history – Changing focus”4G” LTE and HSPA+ needed                                      2G Digital                  ...
Qualify and Differentiate            HSPA+
XPERIA™ PLAY – An Ever-growing Ecosystem     PlayStation™ Certified broadened within Xperia portfolio
The Smartphone will be in the centre…More capable than most devices….       PS3                                     Androi...
Rapid changes            PAST                NOW                 FUTURE      Mobile Telephony     Mobile Internet         ...
An exponential developmentIllustrative                                      Cloud and WEB           Processing            ...
Moving to one standard?…with 1000 times the capability…1st Generation              2nd Generation     3rd Generation      ...
Summary• The mobile world is changing quicker than other industries• Mobile devices will have leading capabilities• Sony E...
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Mr Nelson Sony Ericsson Mobile Outlook

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Mr Nelson Sony Ericsson Mobile Outlook

  1. 1. Mobile outlookNovember, 2011Joakim NelsonHead of Industry Collaboration & Asset ManagementTechnology, Sony EricssonCONFIDENTIAL 1
  2. 2. Ten years of Sony EricssonFrom Feature phones to Smartphones
  3. 3. Mobile history – Changing focus”4G” LTE and HSPA+ needed 2G Digital Voice/Text 1G Analog -90ties Cellular “4G”, OS, -80ties Apps 3G , Data,Tech iMode &Services End of -90ties integration Today! 2001-> LTE US is the leading smartphone market
  4. 4. Qualify and Differentiate HSPA+
  5. 5. XPERIA™ PLAY – An Ever-growing Ecosystem PlayStation™ Certified broadened within Xperia portfolio
  6. 6. The Smartphone will be in the centre…More capable than most devices…. PS3 Android OS + Billions of connected devices
  7. 7. Rapid changes PAST NOW FUTURE Mobile Telephony Mobile Internet Mobile Society Unite, consumer want Universal 2.5G 3G LTE/WiFi Cloud will access Stick and Clam Tablets/Touch Interact with anything Talk & Text Internet on the go Internet of things Operators Internet players Cross industry Local content Streaming content Contextual content Camera, MP3 player Internet devices Wallet, IDs, Keys, tickets
  8. 8. An exponential developmentIllustrative Cloud and WEB Processing enablers Power Memory / Higher Storage Bitrates & Lower Latency Open OS and Miniaturization External of Components Innovation
  9. 9. Moving to one standard?…with 1000 times the capability…1st Generation 2nd Generation 3rd Generation 4th Generation NMT PCS Finally one standard! HSPA AMPS GSM 3G HSPA+ LTE TACS TD- TD-LTE CDMA CDMA2000 ETACS SCDMA DECT PDH WiMAX # of Frequency bands 40 ..but extreme 30 increase in 20 frequency bands 10
  10. 10. Summary• The mobile world is changing quicker than other industries• Mobile devices will have leading capabilities• Sony Ericsson has an unique position Thank You!

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