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Mr Mauro Samsung Will the Device be King ?

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Mr Mauro Samsung Will the Device be King ?

  1. 1. Disruptions in the device market 2/8
  2. 2. Samsung Electronics in the world A global leader in 206 offices across 68 countries semiconductor, telecommunication, 190.000 employees digital media and digital convergence technologies Sales 2010: USD 135.8 B 17th best global brand by Net profits 2010: USD 13.9 B Interbrand ranking R&D: USD 8 B expenditure in 2010 40.000+ researchers & engineers 2nd global company by number of patents in the US 24 R&D centers across the world (IFI - 2009) 3/8
  3. 3. Samsung Electronics in the world Market shares 2008 2009 2010 TV Total 16.7% 1 17.9% 1 18.2% 1 Handset 16.7% 2 19.4% 2 20.6% 2 LCD Monitor 15.2% 1 15.9% 1 14.2% 1 Color Laser MFP(A4) 29.9% 2 32.3% 2 N/A 1 Mobile WiMAX 35.6% 2 28.7% 1 34.7% 1 ※ Source : TV (Display Search), Monitor (IDC), Printer (IDC), Handset (Strategy Analytics), WiMAX (ABI Research) ※ Calculated on unit volume basis where data available 4/8
  4. 4. Samsung Electronics in France #1 consumer electronics company in France 18 million devices sold every year Leader Preferred brand Most recommended on many markets by French people brand n°1 n°1 Samsung is the most preferred Samsung is most recommended #1: TV; Mobile; Blu-ray; SBS; MWO corporate brand, as well as most brand by retailers for preferred TV and mobile brand electronics, TV and mobile #2: HTS; Monitors; Refrigerators; Aspirobot Source: BAS/TNS Sofres Source: DAS/TNS Sofres 5/8
  5. 5. Samsung leadership in devices – TV/AV 6/8
  6. 6. Samsung leadership in devices - mobile 7/8
  7. 7. Conclusion: User is King, Experience is Queen… Smartphones Tablets Video Hub Reader Hub Kids HubSocial Hub Services SmartTV / AV Game Hub Content Multi-screen Music Hub 8/8

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