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Mr Lorenz Nokia Siemens The Impact of Smart Devices on The Liquid Network

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Mr Lorenz Nokia Siemens The Impact of Smart Devices on The Liquid Network

  1. 1. The impact of Smart Devices on the Liquid NetworkJosef LorenzHead of Technology, West EuropeMontpellier, Nov. 16th, 20111 © Nokia Siemens Networks
  2. 2. Mobile data traffic generation per device type Smart Phone Tablet Laptop Distribution of global mobile data traffic, January 2011 100% 80% 100% Voice Some voice Some voice 60% Some data 100% data 100% data 40% Voice: 300 min 36 MB 20% Average data usage 2010: Consumer 2.8 GB 0% 150 MB 400 MB Enterprise 790 MB Feature phones Smartphones Dongles % subscribers Average data usage 2015: Consumer 6 GBSource: CSC, 2011 % data consumption 600 MB 1.2 GB Enterprise 2.1 GB Data usage per month, global averages Source: NSN BI
  3. 3. Heterogeneous Networks – more cells, technologies, bands HSPA+ LTE TD-LTE Femto LTE networks will coexist in parallel LTE with existing 2G & 3G networks for HSPA+ GSM Femto many more years WiFi Multi-radio traffic and interference mgmt. are needed to manage the traffic growth Smaller cells will enable offload of local high capacity traffic from wide area network Wide Area Medium Area Hot spots Indoor • Majority of • Share • Share • Emerging cells growing growing • < 10m The myriad of cells and layers • Beyond • 100-300m • 10-100m requires smart optimization and 300 m network mgmt. solutions Heterogeneous Networks cannot be handled in the traditional way3 © Nokia Siemens Networks Document classification
  4. 4. Ecosystem development with Smart Labs • 5 Smart Labs globally: - 2x Europe (Spain, France) - Dallas, US, - Seoul, Korea - Taiwan • Open for all developers and operators • Improve user experience and network performance • Results benefit all players4 © Nokia Siemens Networks
  5. 5. Angry Birds in the Smart LabSummary of first testing round Overall, the Angry Signaling traffic generated by one hour of Angry Birds play Birds application itself creates manageable 2500 amounts of network 2422 and data traffic Number of signals sent 2000 352% But ads delivered with increase each new Angry Birds 1500 level achieved more than triples 1000 signaling traffic on Android phones 688 8% 742 500 increase The NSN Smart Lab will further investigate 0 the network effects of Smartphone Angry Birds on Angry Birds on mobile ads with Rovio baseline– iPhone Samsung Galaxy Weather and and key mobile No Advertising (Android) email updates advertisers Advertising with each No Advertising new game level
  6. 6. Smart Lab study highlights: VoIP Average Power consumption – Single VoIP call Data throughput – Single VoIP call450 160400 140350 392 296 307 398300 120 340250 224 100 189200 230 225 80 218 222150 180 Reference - 173 60100 iPhone4 CS voice call 50 40 (DL& UL) 32 0 Samsung 20 kbit/s 3G CS call Nimbuzz Skype SIP VoIP Viber Galaxy 0 Gtalk Nokia N8 Nimbuzz Skype SIP VoIP Viber Speech Gtalk Speech Speech Speech Number of 3G signalling messages - Single VoIP call180 iPhone4 Battery life Network load Profit & Loss160140 153 Samsung 3G CS calling Android Fast Using VoIP on a120 139 Galaxy gives up to 27% Dormancy causes data plan often 131100 Nokia N8 longer battery talk significantly more costs less than 80 time than VoIP signaling during regular 3G CS, but VoIP calls on all it uses as much as 60 clients 4x the amount of 64 40 data 47 41 20 18 29 35 25 0 Nimbuzz Gtalk SpeechSkype Speech SIP VoIP Speech Viber Speech 6 © Nokia Siemens Networks
  7. 7. Thank You7 © Nokia Siemens Networks

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