Brand AttributesWe worked with a FMCG beverage brandin an overseas market. We have notmentioned the brand name due toconfidentiality reasons.This is a very popular product in the‘Healthy & Natural’ category.
Strategy Aspects ONLINE ACTIVITY Community Engagement Build fanOBJECTIVE engagement FACEBOOK PAGE Content byFOCUS Community Manager Active Users &METRIC Interactions
Content StrategyWe ideated a strong & sustainable content strategy based on the requirements. It had to,• Speak the brand message of a ‘healthy & natural’ product• Engage the fans and keep bringing them back
Our content strategy was a hit!We could see an increasing fanengagement, brand visibility & loyalty inthe community!
In-depth Strategy RoadmapWe provided a strategy roadmap withguidelines about continuing thecommunity management by an in-houseresource!We ensured that change in the executiveperson kept the community as active andexciting as ever!
In-house ManagementWithin 3 months, we had ideated,implemented and then handed over aflourishing brand community to the in-house team!The strategy roadmap was a sufficienttool for the in-house team to continue anoptimal community management!
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