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Beyond Payments: Utilizing Smart Technology to Maximise Sales


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Apresentação de EDUARDO BARRETO, HiPay, no Expo Fórum Digitalks 2019 | LISBOA, Portugal

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Beyond Payments: Utilizing Smart Technology to Maximise Sales

  1. 1. Beyond Payments Utilizing smart technology to maximise sales
  2. 2. 2 About HiPay A global payment provider
  3. 3. Enterprise3 Magnifying success: glasses retailer Izipizi sees spectacular global expansion Izipizi, the fast growing glasses retailer, choose HiPay to scale its business online and to provide the best payment experience to its customers.
  4. 4. 4 CHALLENGES Grow the brand’s international presence • multiple transactional websites • multiple currencies • local payment methods, • local selling regulations • same enjoyable customer experience : a demanding list of requirements. Establish a robust payment infrastructure • 30% Failed Transactions; 40% for the US • no clear message to the customer why the payment had failed
  5. 5. 5 SOLUTIONS Making e-commerce easy – globally! • set up separate multilingual shops by geographical zone offering local payment currencies and product ranges: France, EU, Europe non-EU, US and ROW. • customisable models, prices, shipping and payment methods for each website • display the right total in a user’s local currency • appropriate selection from 15 familiar local payment channels
  6. 6. Simple, Intuitive and transparent check-out experience 6 BENEFITS A quantifiable sales boost in all markets “Based on the positive business impact of these changes so far, our long term strategy will focus on expanding into new regions. We’re hoping to launch a new local country website every six months. With HiPay, adding new payment methods and setting up new currencies is quick and easy, which means we get more time to spend on translations and building the new sites.” Quentin Couturier, co-founderand e-commerce director at Izipizi + 30% Increase Sales Conversion US ROW US sales 16% of Revenue after 6 months
  7. 7. Enterprise7 La bécanerie clerverly fights fraud
  8. 8. 8 CHALLENGES Growing online presence – Growing pains • Healthy Growth à Higher transaction volume à Higher fraud 7% of transactions were flagged • 98% Transactions accepted • 1.88% Transactions refused • Manual Reviews: a waste of time
  9. 9. 9 SOLUTIONS Advanced Anti-Fraud Technology • set up Sentinel anti-fraud module in 2017 • Each transaction gets scored and actioned Automating challenged transactions processing with AI • Machine learning module reviews flagged transaction Automatically
  10. 10. 10 BENEFITS “The 7% of online transactions flagged as suspicious represented 5.79% of our revenue. Our team was doing its best to review them all quickly but the waiting time for our customers was 17 hours on average. We had to improve this process. Today, thanks to Smart Decision and artificial intelligence, all this happens automatically and in real time.” Nicolas Henni, Web Director at La Becanerie Chargebacks reduced by more than 300% • 93% of Flagged Transactions reviewed by Smart Decisions accepted • 7% 3D secure was requested • 1.1% Rejected by 3DS 100% Transactions Reviewed Instantly
  11. 11. The impact of Data Analytics HiPay Intelligence
  12. 12. HiPay Intelligence Make smarter and faster decisions 12 Access real time & comprehensive views of your activity across all channels: in-store, online and mobile.
  13. 13. Understand and optimize your visitor flows to improve your sales performance 13
  14. 14. Understand your customer base to eliminate churn 14
  15. 15. Analysis of transactions refused by acquirers Example of merchant reports from our tool HiPay Intelligence 15 Transactions refused by banks help prevent potentially fraudulent transactions. Insufficient funds: think about offering alternative payment methods like SEPA Direct Debit or Virtual IBAN. In this case, 30% of refusals are due to customers’ mistakes: • Wrong card numbers • Invalid card • Error on 3DS HiPay is able to prevent some of these mistakes with pre-defined and pre-filled input types or retry scenarios.
  16. 16. Recapture lost customers with specific tools in case of payment failure There are many reasons for payment failure: lack of funding, invalid card number, expired card, or refused by acquirer, etc. The scenarios offered by HiPay allow merchants to win back up to 15% of potentially lost transactions. 16