Renato Goulart
PMD Market Development, Latam
Wesley Barbosa
PMD Market Development, Brazil
One team
ClientAgency
Power Editor
‘We will not build everything’
Preferred Marketing
Developers
“Make marketing easier and more
effective through technology
partnerships”
PMDs makes marketing easier and more effective on
Facebook
Source: Country updated as of October 2013
A community of best-...
PMD automation
A PMD tests & scales, identifying
pockets of success. For
example, an online retailer’s
‘red dresses’ campaign may
show st...
Test
Targeting
options
The ‘red dresses’ subsets are
automatically created by the
PMD’s tool.
Multiple variations of the
c...
Pages PMDs help advertisers manage its presence on
Facebook
Ads PMDs help advertisers and agencies manage
advertising campaigns on Facebook
Apps PMDs build advanced platform integration for
brands
Insights PMDs provide dashboards that helps
advertisers on the decision making process
One team
ClientAgency
One team
ClientAgencyPMD
Thank You
Programa de Preferred Market Developer
Programa de Preferred Market Developer
Programa de Preferred Market Developer
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Programa de Preferred Market Developer

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Apresentação de Wesley Barbosa, Líder de Desenvolvimento de Mercado | FACEBOOK, no Fórum de Marketing Digital Digitalks 2014, realizado no Rio de Janeiro

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Programa de Preferred Market Developer

  1. 1. Renato Goulart PMD Market Development, Latam Wesley Barbosa PMD Market Development, Brazil
  2. 2. One team ClientAgency
  3. 3. Power Editor
  4. 4. ‘We will not build everything’
  5. 5. Preferred Marketing Developers “Make marketing easier and more effective through technology partnerships”
  6. 6. PMDs makes marketing easier and more effective on Facebook Source: Country updated as of October 2013 A community of best-in- class developers focused on making social marketing easier and more effective  45+     countries Provide customized marketing solutions designed to meet your client’s business objectives Drive better performance and results Create efficiency around ad buys and page management www.facebook.com/PMD
  7. 7. PMD automation
  8. 8. A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results. The PMD then creates multiple subsets of the ‘red dresses’ campaign to test PMD automation
  9. 9. Test Targeting options The ‘red dresses’ subsets are automatically created by the PMD’s tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically. Red Dresses Long Red dresses Short Red dresses Casual Red dresses Formal Red dresses Test various images Test various creative
  10. 10. Pages PMDs help advertisers manage its presence on Facebook
  11. 11. Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook
  12. 12. Apps PMDs build advanced platform integration for brands
  13. 13. Insights PMDs provide dashboards that helps advertisers on the decision making process
  14. 14. One team ClientAgency
  15. 15. One team ClientAgencyPMD
  16. 16. Thank You

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