Inovação e Desenvolvimento Digital - Caio Bottigliere NOKIA SIEMENS NETWORK

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Apresentação sobre Inovação e Desenvolvimento Digital realizada por Caio Bottigliere NOKIA SIEMENS NETWORK, em um dos eventos Digitalks DAy 2011

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Inovação e Desenvolvimento Digital - Caio Bottigliere NOKIA SIEMENS NETWORK

  1. 1. Creatary.comRewarding InnovationCreatary team + $ $ $ Reach more people Nokia Siemens Sell more Networks apps Creatary – 1 – Nokia Siemens Networks - Confidential and Proprietary
  2. 2. 74% dos brasileiros estão nas classes ABC, porém 40% não tem conta bancaria.Soc Classification level2 © Nokia Siemens Networks
  3. 3. Celulares no Brasil > 200 MM Smart phones~15%Soc Classification level3 © Nokia Siemens Networks
  4. 4. Recent Informa VAS report (June 7 2011)• “What is interesting is the incremental benefit to quality of life that simple applications can bring – especially among low-end segments.• “Simple mobile services are providing information that was previously unavailable or unaffordable, making services such as news offered over traditional media far more accessible, and services such as market prices more transparent – all reducing the negative impact of middlemen and corruption.”• “Global industry buzz has focused on the growth of smartphones and resulting expansion of data revenues from high-end customers. But in many markets, the biggest gains can be made by focusing on low- end segments.”Soc Classification level4 © Nokia Siemens Networks Telecom Asset Marketplace
  5. 5. Recent Informa VAS report (June 7 2011)• “Driving innovation around simple value-added services and leveraging scale create significant revenue opportunities and also make users more accustomed to increasingly sophisticated services – a good example being migration of the majority of CellBazaar’s SMS users to WAP after just one year.”• Just as important, value-added services for low-end users bring more than just incremental benefits: They bridge the digital divide, providing not just a gateway to the Internet but also information in a format that low-end subscribers can use and a price they can afford.Soc Classification level5 © Nokia Siemens Networks Telecom Asset Marketplace
  6. 6. Wouldn’t it be great if you could… • Take your content to the mass profile, subscriber ID, • Get more people to pay for them $ device, location etc • Tap into telco functionality and customer info? voice, messaging etc – 6 – Nokia Siemens Networks - Confidential and Proprietary
  7. 7. What’s stopping you… … from reaching this mass? • Integration cost $ $ $ • Too much hassle • global marketing to• no credit card or operators PayPal account • scaling technical and • need large-scale• feature phone users commercial commercial business agreements processes • to global Operator • integrating apps with community operator systems – 7 – Nokia Siemens Networks - Confidential and Proprietary
  8. 8. Enter The Creatary… You • content to almost every subscriber (SMS, MMS, USSD) • near 100% market penetration in territories covered • payments from „unbanked‟ Creatary.com • easy billing (no credit card • Access to subscriber bill entry) and other operator assets via low-friction web APIs• millions of new • We handle all technical, • real-time customer customers contractual and financial location information interactions • It‟s FREE! (revenue share) • Ubiquitous channel • real-time test (SMS, MMS) environment Operators – 8 – Nokia Siemens Networks - Confidential and Proprietary
  9. 9. Creatary lets you tap into a huge rangeof operator resources $ Identity management SMS, MMS, location, Customer profile and online charging presence, network SLAs, and usage data for capabilities voice and video call targeted campaigns features and services with opt-in process for location exposure process for location … all over the world exposure – 9 – Nokia Siemens Networks - Confidential and Proprietary
  10. 10. Business Model: Subscriber pays for your content Content Provider • You get your share of the amount subscriber pays for your content. Location Messaging Profiles Asset Money • Customer requests your content via SMS/WEB or Telco Assets Marketplace • Customer subscribes to your channel Telco • You can reply to the subscriber request via End-Users multiple channels (SMS, MMS, etc). • You can also get subscriber data such as location, before your reply. Subscriber • In case of subscription services, subscriber needs to accept the opt-in. – 10 – Nokia Siemens Networks - Confidential and Proprietary
  11. 11. Business model: Developer pay per use Asset Purchaser• You pay to distribute your content/campaign to subscribers Location Messaging Profiles Asset Money• Customer requests your content via SMS/WEB or Telco Assets Marketplace• Customer subscribes to your channel Telco • You can reply to the subscriber request via End-Users multiple channels (SMS, MMS, etc). • You can also get subscriber data such as location, before your reply. Subscriber • In case of subscription services, subscriber needs to accept the opt-in. – 11 – Nokia Siemens Networks - Confidential and Proprietary
  12. 12. Business Model: Mobile bill as a payment method Merchant • You sell your service via WEB or other channel. Location Messaging Charging Profiles Charging Money Request • Subscribers pays for your online content via SMS approval. Telco Assets Marketplace Telco End-Users • Subscriber simply reply “ok” to accept the charge. Subscriber – 12 – Nokia Siemens Networks - Confidential and Proprietary
  13. 13. Developer PortalProvides “best practice” tools to develop TAM applications Publish applications in three easy steps Sandbox for testing applications before launch A dedicated area for registered developers NSN runs the community portal on a TAM developer global level CSP can create seamless community can develop integration of these tools apps for multiple CSPs into their existing developer portal – 13 – Nokia Siemens Networks - Confidential and Proprietary
  14. 14. Developer portal: DocumentationFull community support with technical documentation, code examples, tutorials and developer forum Full API Documentation – 14 – Nokia Siemens Networks - Confidential and Proprietary
  15. 15. Subscriber portal: Control and transparency •These settings can also be configured over SMS for ad-hoc services – 15 – Nokia Siemens Networks - Confidential and Proprietary
  16. 16. Creatary for Developers• Reach more people• Sell more apps $• Access operator assets worldwide• Forget the legal/contractual stuff• No setup fee – 16 – Nokia Siemens Networks - Confidential and Proprietary
  17. 17. Why partner with Nokia Siemens Networks?• We know every mobile operator in the world• True three-party business model with monetization of exposure for all parties• Open market approach• We take care of all the „small print‟• Low-risk revenue share business proposition – 17 – Nokia Siemens Networks - Confidential and Proprietary
  18. 18. Thank youCreatary.comRewarding Innovation + $ $ $ Reach more people Nokia Siemens Sell more Networks apps Creatary – 18 – Nokia Siemens Networks - Confidential and Proprietary

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