Creatary.comRewarding InnovationCreatary team                +                                                  $        $...
74% dos brasileiros estão nas classes ABC,                    porém 40% não tem conta bancaria.Soc Classification level2  ...
Celulares no Brasil > 200 MM                        Smart phones ~ 15%Soc Classification level3        © Nokia Siemens Net...
Wouldn’t it be great if you could…  • Take your content to the mass                                                       ...
What’s stopping you…                        … from reaching the                         mass?                        • Int...
Enter The Creatary…                           You                     • content to almost every                           ...
Creatary lets you tap into a huge rangeof operator resources                $ Identity management   SMS, MMS, location,   ...
Business Model: Subscriber pays for your content                                                                          ...
Business model: Developer pay per use                                                                                     ...
Business Model: Mobile bill as a payment method                                                                           ...
Visit our developer portalProvides “best practice” tools to develop TAM applications Publish applications in three easy st...
Creatary for Developers• Reach more people• Sell more apps                      $• Access operator assets worldwide• Forge...
Why partner with Nokia Siemens Networks?• We know every mobile operator in the world• True three-party business model with...
Thank youCreatary.comRewarding Innovation              +                                                  $        $      ...
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Expo Digitalks 2011 - Marketing Digital - Caio Botiglieri - Nokia Siemens

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Expo Digitalks 2011 - Marketing Digital - Caio Botiglieri - Nokia Siemens

  1. 1. Creatary.comRewarding InnovationCreatary team + $ $ $ Reach more people Nokia Siemens Sell more Networks apps Creatary – 1 – Nokia Siemens Networks - Confidential and Proprietary
  2. 2. 74% dos brasileiros estão nas classes ABC, porém 40% não tem conta bancaria.Soc Classification level2 © Nokia Siemens Networks
  3. 3. Celulares no Brasil > 200 MM Smart phones ~ 15%Soc Classification level3 © Nokia Siemens Networks
  4. 4. Wouldn’t it be great if you could… • Take your content to the mass profile, subscriber ID, • Get more people to pay for them $ device, location etc • Tap into telco functionality and customer info? messaging , location etc – 4 – Nokia Siemens Networks - Confidential and Proprietary
  5. 5. What’s stopping you… … from reaching the mass? • Integration cost $ $ $ • Too much hassle • global marketing to• no credit card or operators PayPal account • scaling technical and • need large-scale• feature phone users commercial commercial business agreements processes • to global Operator • integrating apps with community operator systems – 5 – Nokia Siemens Networks - Confidential and Proprietary
  6. 6. Enter The Creatary… You • content to almost every subscriber (SMS, MMS, USSD) • near 100% market penetration in territories covered • payments from ‘unbanked’ Creatary.com • easy billing (no credit card • Access to subscriber bill entry) and other operator assets via low-friction web APIs• millions of new • We handle all technical, • real-time customer customers contractual and financial location information interactions • It’s FREE! (revenue share) • Ubiquitous channel • real-time test (SMS, MMS) environment Operators – 6 – Nokia Siemens Networks - Confidential and Proprietary
  7. 7. Creatary lets you tap into a huge rangeof operator resources $ Identity management SMS, MMS, location, Customer profile and online charging presence, network SLAs, and usage data for capabilities voice and video call targeted campaigns features and services with opt-in process for location exposure process for location … all over the world exposure – 7 – Nokia Siemens Networks - Confidential and Proprietary
  8. 8. Business Model: Subscriber pays for your content Content Provider • You get your share of the amount subscriber pays for your content. Location Messaging Profiles Asset Money • Customer requests your content via SMS/WEB or Telco Assets Marketplace • Customer subscribes to your channel Telco • You can reply to the subscriber request via End-Users multiple channels (SMS, MMS, etc). • You can also get subscriber data such as location, before your reply. Subscriber • In case of subscription services, subscriber needs to accept the opt-in. – 8 – Nokia Siemens Networks - Confidential and Proprietary
  9. 9. Business model: Developer pay per use Asset Purchaser• You pay to distribute your content/campaign to subscribers Location Messaging Profiles Asset Money• Customer requests your content via SMS/WEB or Telco Assets Marketplace• Customer subscribes to your channel Telco • You can reply to the subscriber request via End-Users multiple channels (SMS, MMS, etc). • You can also get subscriber data such as location, before your reply. Subscriber • In case of subscription services, subscriber needs to accept the opt-in. – 9 – Nokia Siemens Networks - Confidential and Proprietary
  10. 10. Business Model: Mobile bill as a payment method Merchant • You sell your service via WEB or other channel. Location Messaging Charging Profiles Charging Money Request • Subscribers pays for your online content via SMS approval. Telco Assets Marketplace Telco End-Users • Subscriber simply reply “ok” to accept the charge. Subscriber – 10 – Nokia Siemens Networks - Confidential and Proprietary
  11. 11. Visit our developer portalProvides “best practice” tools to develop TAM applications Publish applications in three easy steps Sandbox for testing applications before launch A dedicated area for registered developers Reach operators from Find support, forums, around the world from documentation, tutorials, a single place etc. – 11 – Nokia Siemens Networks - Confidential and Proprietary
  12. 12. Creatary for Developers• Reach more people• Sell more apps $• Access operator assets worldwide• Forget the legal/contractual stuff• No setup fee – 12 – Nokia Siemens Networks - Confidential and Proprietary
  13. 13. Why partner with Nokia Siemens Networks?• We know every mobile operator in the world• True three-party business model with monetization of exposure for all parties• Open market approach• We take care of all the ‘small print’• Low-risk revenue share business proposition – 13 – Nokia Siemens Networks - Confidential and Proprietary
  14. 14. Thank youCreatary.comRewarding Innovation + $ $ $ Reach more people Nokia Siemens Sell more Networks apps Creatary – 14 – Nokia Siemens Networks - Confidential and Proprietary

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