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Smart Investment in IT Business

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Case Study of Smart Investment in IT: How Tech Startups Can Benefit From Smart Money

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Smart Investment in IT Business

  1. 1. www.digital-future.org Smart Investment In IT Business Oleksii Vitchenko, Digital Future Case study of
  2. 2. www.digital-future.org 2 Speaker Oleksii Vitchenko Founder of Digital Future Partner of well-known VC firms Board Member of UAngel & member of UVCA Oleksii is is serial tech entrepreneur and venture investor focusing on digital businesses. He is widely recognized in Eastern Europe for developing successful companies in e-commerce, digital and tech services. Oleksii is a smart money investor that offer a highly regarded perspective on innovation and the startup growth. Smart Investment in IT Business
  3. 3. www.digital-future.org 3 400+ requests for investment processed 15 successful investment deals closed 45 startup events organized Investment decision timeframe $ 4 500 000 of total amount invested Participation in key industry events Digital Future: Key Facts Smart Investment in IT Business 4-6 months 9 month 30 min Minimal timeframe Average timeframe Maximum timeframe
  4. 4. www.digital-future.org 4 Create a Successful Tech Startup? What it takes to Smart Money Smart Investment in IT Business
  5. 5. www.digital-future.org 5 Smart Money Dumb money D Smart money S Consulting C Bulshit talk B MONEY Expertise Smart Investment in IT Business
  6. 6. www.digital-future.org 6 ExpertiseMoney Courage Smart Money Smart Investment in IT Business
  7. 7. www.digital-future.org 7 Types of Investors D S CB MONEY Expertise Fools, Friends & Family VC Funds Investment Banks Peer-to-Peer FaceBook audience Angel Investors Corporate VCs Accelerators Incubators Advisors Board members Employees Smart Investment in IT Business Smart Investors
  8. 8. www.digital-future.org 8 Types of Startups Hobby / Lifestyle startups SMB startups Venture capital startups Social startups Scalable startups Startups for large corporations Smart Investment in IT Business
  9. 9. www.digital-future.org 9 Startup Lifecycle Idea development Business model validation Building MVP Scaling Smart Investment in IT Business
  10. 10. www.digital-future.org 10 Types of Smart Expertise Networking Sales Finance Technical Business development Business processes Marketing Legal Admin & HR Smart Investment in IT business
  11. 11. www.digital-future.org 11 Smart Expertise for Startups 21 Idea development Business model validation Building MVPScaling Networking Experience Common sense Business processes HR Technical Administrative Marketing Sales Business development Finance Legal 34 Smart Investment in IT Business
  12. 12. www.digital-future.org 12 Digital Future helps to find partners, build marketing processes and acquire customers Business development and marketing Digital Future offers experience in b2c and b2b areas that helps the portfolio companies build efficient sales processes Sales processes mapping Digital Future actively shares experience of traffic generation gained in a highly competitive e-commerce niches Traffic generation strategies Digital Future provides advice on the possible technical limitations Technical expertise Digtal Future offers call-center support or provide other resources to build support service to their portfolio companies Sales and support Digital Future ensures portfolio companies avoid the most common mistakes startups make by providing seamless and timely legal and financial advise Finance and legal Digital Future: Smart Money Smart Investment in IT Business
  13. 13. www.digital-future.org 13 Business in related field Useful insights from day one Positive feedback from other investors and startups Expertise is not concentrated in one person Direct access to expertise in key business areas Successful investment cases Smart Investment in IT Business How to Identify Smart Investor?
  14. 14. www.digital-future.org 14 Smart Investment in IT Business Jeapie Case Study Relocation and «Mivina Time» Validation of business model Pivots Smart Investment from Digital Future Revenue growth M&A Exit Idea development & grant
  15. 15. www.digital-future.org 15 Smart Investment in IT Business Jeapie Case Study One business model Network capital Three founders Technical MVP $ 30k grant First-Time-Founders
  16. 16. www.digital-future.org 16 Smart Investment in IT Business Jeapie Case Study Little understanding of a prospective customer Lack of sales skills No understanding of the further steps Limited amount of money Difficulties with closing an investment round First Challenges Technology that is ahead of the market
  17. 17. www.digital-future.org 17 Smart Investment in IT Business Jeapie Case Study Digital Future Technical expertise Offered resources for the development of SDK Marketing expertise Validated the idea on different audiences Finance expertise Created planning and reporting system Administrative expertise Provided team with office space and desks Entrepreneurial experience in e-commerce Recognized the value of service Jeapie offers Knowledge test Checked if the team can make a delivery Business development expertise Helped to expand business network and find partners Sales expertise Built sales processes Legal expertise Ensured business acquisition deal structure
  18. 18. slideproject.com 18 Sales team Developers team In-house marketing manager and content manager Jeapie: Success Story 28 customers 2 strategic partners Continuous revenue flow 3 prospective buyers
  19. 19. www.digital-future.org 19 Advice to Aspiring Entrepreneurs of Successful Companies Three Rules Smart Investment in IT Business
  20. 20. www.digital-future.org 20 Advice to Aspiring Entrepreneurs Quality first! Beat the competition by offering a superior quality, not dumped prices Rule #1: Smart Investment in IT Business
  21. 21. www.digital-future.org 21 Advice to Aspiring Entrepreneurs Revenue first! Put revenue growth in the first place, not the cost reduction. Rule #2: Smart Investment in IT Business
  22. 22. www.digital-future.org 22 Advice to Aspiring Entrepreneurs There are no other rules! Follow #1and #2 Rule #3: Smart Investment in IT Business
  23. 23. ✉ ov@digifuture.orgWe have answers! Got questions? Thank you! ua.linkedin.com/in/ovitchenkoin

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