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Don't get fooled: Verifying video on social media. By Mandy Jenkin. #RockitWAW

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Mandy came from New York City to give a speech at Rockit Digital Summit! She is the Head of News at storyful, a social news agency that works with newsrooms to find, verify and publish eyewitness media from around the world. Mandy is on the Board of Directors for the Online News Association and American Society of News Editors.

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Don't get fooled: Verifying video on social media. By Mandy Jenkin. #RockitWAW

  1. 1. Sorting News From Noise Mandy Jenkins, Head of News at Storyful
  2. 2. There’s always someone closer to the story.
  3. 3. Storyful: Pioneering social verification for news & brands journalists verify the authenticity of social content and its source technology filters the social web to uncover the most impactful stories clearing all rights and permissions for use on brand and publisher channels VERIFYDISCOVER ACQUIRE
  4. 4. Verification: “Interviewing” the content the source time and date location
  5. 5. Verification: the source. Does their account look real? What is their connection to the story? How often do they post? Where do they post from? When was the account created? What is their upload history? Have you searched their username to find other linked accounts? Do they own the content?
  6. 6. The Source. Spokeo.com Whitepages.com Pipl.com Accurint who.is bit.ly/customfbsearch LinkedIn
  7. 7. Best Practices: Beware Scrapers
  8. 8. Verification: the location. What is the source’s connection? Has it been automatically geo-located? Can we geo-locate images against Google Earth/Streetview? Do registration plates, signs, storefronts, etc. indicate country or state? Do accents or dialects indicate location?
  9. 9. The Location. Google Earth Street View Wikimapia
  10. 10. Verification: the date. What is the actual time of upload (bearing in mind timestamp ‘rules’ are different on all the platforms)? Does the information corroborate against other reports or sources? Are there shadows that tally with the time of day? Do weather reports corroborate with the date of the video or picture? If you are looking at a photo, can you check the eexchangeable image file (EXIF) data?
  11. 11. Best Practices: Check EXIF Data
  12. 12. The Date. Wolfram Alpha Find My Shadow Jeffrey’s EXIF Viewer Reverse image searching
  13. 13. Case Study: Behind the Looting” in Baltimore
  14. 14. Case Study: Transasia Airways Crash, Taiwan
  15. 15. For more on Storyful and social media verification, visit: Storyful.com Youtube Newswire at YouTube.com/Newswire First Draft coalition at FirstDraftNews.com
  16. 16. Mandy Jenkins mandy.jenkins@storyful.com @mjenkins

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