Luxas Maixner on Socialbakers

660 views

Published on

Lukas Maixner je z vami delil najnovejše trende s področja družbenih medijev. Razkril je povprečnega uporabnika tovrstnih komunikacijskih kanalov, svetoval, kako se mu približati in kako ga vključiti v dialog in razvoj vaše blagovne znamke.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Luxas Maixner on Socialbakers

  1. 1. How to Analyze and Engage Users in Social Media?DIGGIT KonferencaLjubljana, May 11thLukas Maixner
  2. 2. Why Social?If everyone else is doing it,it may not be safebut it’s probably fun.
  3. 3. Why Bother? #1: Communities #3: Data & CRM #2: Campaigns
  4. 4. Facebook is Growing Bigger
  5. 5. Facebook is Growing Older
  6. 6. Globally…
  7. 7. … and Locally! 687 000 Facebook users    Penetra3on to popula3on  •  Total:  34 %  •  Online:  53 %     Current demography  •  31 % users aged 25 – 34  •  26 % users aged 18 – 24  •  16%  users aged 35 – 44 
  8. 8. Top Brands in Slovenia
  9. 9. …And that’s why we jumped in!•  Founded in 2008 as Social  October 31, 2011 Media Agency   “We are a ‘customer developed’ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept•  Team of 110 people, Launched  telling us the metrics they wanted to see.” Socialbakers plaIorm 2009 •  Offices in Prague, Munich,  London and San Francisco •  350,000 marketers across 60+  countries, every conOnent •  Facebook Preferred MarkeOng  Developer 
  10. 10. So that’s why… But How?
  11. 11. 3 Steps in Social Media View in Build 1 Get the Data 2 Context 3 EngagementThe #1 go to place for The #1 platform of Build meaningfulmarketers to find choice by hundreds of social mediasocial statistics. marketers to compare campaigns that engagement on make impact Facebook, Twitter
  12. 12. Exploring the universe Your brand .
  13. 13. Does Size Matter?
  14. 14. Who Are Your Superfans?
  15. 15. Are You REALLY Consumer Oriented?
  16. 16. When to Publish? What Content?
  17. 17. What Metrics to Watch?
  18. 18. From Monitoring to Engagement
  19. 19. Give Them Something Real! 750 000   unique ac3ve users  300 000   within the first 4 days  170 000  1 000 000   page Likes in one month 
  20. 20. Let Them Be Creative! 400 000  unique ac3ve users  780 000  unique designs  Reached 34,8 % of all  relevant Facebook users 
  21. 21. Sell Them While They’re Having Fun! 90 000   ac3vely engaged users   95% responded to quiz  >1 million   passively reached users  1 700 real test rides  scheduled for PEUGEOT 
  22. 22. Summary1.  Choose the right metrics   = Understand success in social media 2.  Build great content   = Build your community 3.  Be both proacOve and reacOve   = Manage your community 4.  Engage users with campaigns   = Reach your goals (whatever they are) 
  23. 23. Interested in more? Meet me now or feel free to connect!Lukas Maixnerlukas@socialbakers.comwww.socialbakers.com

×