laurelle@microsoft.com
PHONE    PC           TV2
3
Phone   PC/Slate   TV   Cloud Infrastructure   Cloud Productivity   Rich Communications4
Same User Experience    Phone                  TV                    PC/Tablets                                           ...
OEM’s: Nokia, HTC, Samsung, Huawei, Acer, ZTE    Operators: Language, Scale, Price    Developers: The Most Popular Apps7
8
9
Your brand has multiple     opportunities to shine on Windows     8:     Where to incorporate your brand:     •  Live Tile...
11
12
13
14
15
16
Trial   In-app Purchases   Manage Own Commerce   Advertising17
Engaging Ad Experiences   Premium Advertising    Superior Monetization                               Quick & Simple Setup18
User taps ad…19
Touching orange bar takes user     back to app20
Tap ad to launch trailer. Then swipe screen to play      game. Shake tablet to slide birds, tap, swipe and                ...
Media Components   Mediaroom   Mediaroom       Mediaroom   Xbox LiveTechnologies       IPTV QoS    For Web Video   for Xbo...
Consumer + Business                            Exciting Devices New    New Experiences                                Form...
Laurent Eilerbach: New Windows 8 and Windows Phone user experience to get more out of your product/brand
Laurent Eilerbach: New Windows 8 and Windows Phone user experience to get more out of your product/brand
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Laurent Eilerbach: New Windows 8 and Windows Phone user experience to get more out of your product/brand

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Laurent Eilerbach: New Windows 8 and Windows Phone user experience to get more out of your product/brand

  1. 1. laurelle@microsoft.com
  2. 2. PHONE PC TV2
  3. 3. 3
  4. 4. Phone PC/Slate TV Cloud Infrastructure Cloud Productivity Rich Communications4
  5. 5. Same User Experience Phone TV PC/Tablets across all Screens Dedicated brand experience Integration within Microsoft Platforms Always Connected Brand (Examples) RSC-E Microsoft Services (Examples) Dedicated brand content and Services across Screens5
  6. 6. OEM’s: Nokia, HTC, Samsung, Huawei, Acer, ZTE Operators: Language, Scale, Price Developers: The Most Popular Apps7
  7. 7. 8
  8. 8. 9
  9. 9. Your brand has multiple opportunities to shine on Windows 8: Where to incorporate your brand: •  Live Tiles (primary & secondary) •  Splash Screen •  Toast notifications •  App Header (left or right) •  Store Listing10
  10. 10. 11
  11. 11. 12
  12. 12. 13
  13. 13. 14
  14. 14. 15
  15. 15. 16
  16. 16. Trial In-app Purchases Manage Own Commerce Advertising17
  17. 17. Engaging Ad Experiences Premium Advertising Superior Monetization Quick & Simple Setup18
  18. 18. User taps ad…19
  19. 19. Touching orange bar takes user back to app20
  20. 20. Tap ad to launch trailer. Then swipe screen to play game. Shake tablet to slide birds, tap, swipe and bounce.21
  21. 21. Media Components Mediaroom Mediaroom Mediaroom Xbox LiveTechnologies IPTV QoS For Web Video for Xbox Integration 22
  22. 22. Consumer + Business Exciting Devices New New Experiences Form Factors and Scenarios Operators, Retail, Developers Monetize Your Assets Differentiated Services Microsoft Winning Consumers Devices and Services and Business23

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