A Few Tips from Successful
Digital Campaigns
Davor Runje, drap
Ivana Vrviščar, Kraš
Kraš
• founded in 1911.
• the largest confectionery manufacturer in South-
Eastern Europe
• tradition & quality
• the lead...
500.000 users
An average user:
• 42 visits
• total of 3:46 hours
• initiated 142 trade offers
• exchanged 75 stickers
It works!
Tips
1. Dont’s speak, facilitate conversation
2. Empower your community
3. Storylisting instead of storytelling
It works!
• 22% increase in sales
• 5% drop in category
Tips
1. Dont’s speak, facilitate conversation
2. Empower your community
3. Storylisting instead of storytelling
Tips
1. Dont’s speak, facilitate conversation
2. Empower your community
3. Storylisting instead of storytelling
Thank you 
Davor Runje (Drap) & Ivana Vrviščar (Krašcommerce): Kraš: Od tradicionalnega oglaševalca do digitalnega pionirja
Davor Runje (Drap) & Ivana Vrviščar (Krašcommerce): Kraš: Od tradicionalnega oglaševalca do digitalnega pionirja
Davor Runje (Drap) & Ivana Vrviščar (Krašcommerce): Kraš: Od tradicionalnega oglaševalca do digitalnega pionirja
Davor Runje (Drap) & Ivana Vrviščar (Krašcommerce): Kraš: Od tradicionalnega oglaševalca do digitalnega pionirja
Davor Runje (Drap) & Ivana Vrviščar (Krašcommerce): Kraš: Od tradicionalnega oglaševalca do digitalnega pionirja
Davor Runje (Drap) & Ivana Vrviščar (Krašcommerce): Kraš: Od tradicionalnega oglaševalca do digitalnega pionirja
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Davor Runje (Drap) & Ivana Vrviščar (Krašcommerce): Kraš: Od tradicionalnega oglaševalca do digitalnega pionirja

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Davor Runje (Drap) & Ivana Vrviščar (Krašcommerce): Kraš: Od tradicionalnega oglaševalca do digitalnega pionirja

  1. 1. A Few Tips from Successful Digital Campaigns Davor Runje, drap Ivana Vrviščar, Kraš
  2. 2. Kraš • founded in 1911. • the largest confectionery manufacturer in South- Eastern Europe • tradition & quality • the leading innovator in digital advertising – 2 Effie awards, 1 Grand Prix & 2 Golds at MIXX...
  3. 3. 500.000 users An average user: • 42 visits • total of 3:46 hours • initiated 142 trade offers • exchanged 75 stickers
  4. 4. It works!
  5. 5. Tips 1. Dont’s speak, facilitate conversation 2. Empower your community 3. Storylisting instead of storytelling
  6. 6. It works! • 22% increase in sales • 5% drop in category
  7. 7. Tips 1. Dont’s speak, facilitate conversation 2. Empower your community 3. Storylisting instead of storytelling
  8. 8. Tips 1. Dont’s speak, facilitate conversation 2. Empower your community 3. Storylisting instead of storytelling
  9. 9. Thank you 

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