Name: Honda Day – National Blood Donours DayClient: Honda/MSCARService: Social Impact
Goals:• Media coverage• Pass a corporate social responsibility message to community• Merging the employers around a cause• Connect potencial customers• Promote the Honda Day• Attract people to visit the showroamCase:The Honda Day is usually the day for customers benefiting of hard discountsand marketing campaign services. We was challenged to contribute withinnovation, to create something memorable to the customers, that generatedword-of-mouth e interative.The challenge was to establish a connection with the Honda Day and a cause,to attract people, someting interative that generates media coverage.
Solution:The Honda Day date was the same of the National Blood Donours Day. Somwe decided to organize a blood COLHEITA at MSCAR.We established a partnership with the blood RECOLHA department of theHOSPITAL de Faro. The medical team was in MSCAR on the Honda Day.We communicated the initiative to the 300 MSCAR employers and theHonda/MSCAR customers by sms to help this cause participating at HondaDay.
Results:• Houve uma forte adesão. A colheita feita na MSCAR igualou os níveis desangue recolhidos no Hospital de Faro nesse dia.• Cerca de 300 visitas ao stand no Honda Day.• Cerca de 80 check-up feitos a viaturas.• Foram vendidas 3 viaturas nesse dia.• Criou empatia entre todos os destinatários e a marca MSCAR.• A iniciativa chegou a mais de 25000 pessoas (via email, media, cartazes,site, boca-a-boca, sms, visitas à exposição e redes sociais)
Resultados:• Uma notícia de 1/2 página no jornal POSTAL do Algarve (jornal regional commaior tiragem e visualizações online, distribuído com o Público em banca noAlgarve).• Notícia de destaque na newsletter da MSCAR.