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Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht
        Business Breakfast

        Mag. Dieter Rappold / GF & Par...
Quelle:http://geekandpoke.typepad.com/photos/uncategorized/2008/06/16/enterprise207b.jpg
Enterprise 2.0: Wie die Arbeitswe...
Was ist Web 2.0?




                                                                                                     ...
Informationsmanagement




                                                                                               ...
Identitätsmanagement




                                                                                                 ...
Beziehungsmanagement




                                                                                                 ...
Ein paar Fakten!
            »  Der Begriff „Web2.0“ entstand bei
               einer O´Reilly Konferenz in 2004

       ...
Von Web 2.0 zu Enterprise 2.0




                                                                                        ...
Groundswell
        „Right now, your customers are writing about your products on blogs and
        recutting your commerc...
Rumble in the Jungle




                                                                                                 ...
Veränderungsdruck von innen

          »  Enterprise 2.0 getrieben von B2C Entwicklung
          »  Digital Natives + Gene...
Die Trends hinter Enterprise 2.0
                Personal                                                         Emergent...
3 zentrale Anforderungen




                                                 consume + produce + share

Enterprise 2.0: W...
Paradigmatischer Wandel




Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12....
Power Law of Participation




Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02....
Der 4 Stufen Plan
        P                   People
                            Was macht die Zielgruppe?

        O     ...
Einsatzmöglichkeiten im Unternehmen
            Unternehmensbereiche:                                                     ...
Corporate Communication 2.0
     »  2 Videos (3:26min) online 15 Tage, views:
          »  BMW-web.tv
          »  Seeding...
Knallgrau - Positionierung

          Knallgrau macht Internetlösungen die
          funktionieren




                   ...
Kunden


                                 Ippen-Gruppe




Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Busin...
Antworten

        dieter.rappold@knallgrau.at

        Knallgrau New Media Solutions
        Pezzlgasse 7/1
        A-117...
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Business Breakfast: Enterprise 2.0 - Wie die Arbeitswelt von morgen aussieht

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Enterprise 2.0: Wie die Arbeitswelt von morgen durch Trends aus dem Bereich Web 2.0 verändert wird.

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Business Breakfast: Enterprise 2.0 - Wie die Arbeitswelt von morgen aussieht

  1. 1. Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht Business Breakfast Mag. Dieter Rappold / GF & Partner, Knallgrau New Media Solutions GmbH in Wien am 02.12.2008 Eine Weiterverbreitung und Weiterverwendung der in diesen Unterlagen enthaltenen Inhalte, über die innerbetriebliche Verwendung hinaus, ist ohne die ausdrückliche und schriftlich erteilte Genehmigung von Knallgrau New Media Solutions GmbH nicht gestattet. Alle Rechte vorbehalten. Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 2
  2. 2. Quelle:http://geekandpoke.typepad.com/photos/uncategorized/2008/06/16/enterprise207b.jpg Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 3
  3. 3. Was ist Web 2.0? Quelle:http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 4
  4. 4. Informationsmanagement Photo,Quelle:http://flickr.com/photos/spine/2295721068/ Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 5
  5. 5. Identitätsmanagement Photo,Quelle:http://flickr.com/photos/dominicsayers/1396329824/ Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 6
  6. 6. Beziehungsmanagement Photo,Quelle:http://flickr.com/photos/katietegtmeyer/124315323/ Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 7
  7. 7. Ein paar Fakten! »  Der Begriff „Web2.0“ entstand bei einer O´Reilly Konferenz in 2004 »  MySpace hat 110 Mio User (JUN 2008, 11. größtes Land der Erde) »  Facebook: + 250.000 User / Tag (+100% / 6 Monate) »  YouTube Content / 6 Mon > > 3 TV Networks Content, 60 Jahre Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 8
  8. 8. Von Web 2.0 zu Enterprise 2.0 Quelle:http://www.flickr.com/photos/nikonvscanon/906727708/sizes/o/ Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 9
  9. 9. Groundswell „Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — (...) Most companies see it as a threat.“ You can see it as an opportunity. Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 10
  10. 10. Rumble in the Jungle Photo,Quelle: http://flickr.com/photos/bethcanphoto/60493093/ Digital Natives vs. Digital Imigrants Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 11
  11. 11. Veränderungsdruck von innen »  Enterprise 2.0 getrieben von B2C Entwicklung »  Digital Natives + Generation Y im Unternehmen Photo,Quelle: http://flickr.com/photos/editor/1374399932/ »  Demographische Entwicklung »  War for talent! Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 12
  12. 12. Die Trends hinter Enterprise 2.0 Personal Emergente Ordnung Publishing Strukturen im Chaos Comments Links Tagging RSS Filter priorisieren sortieren Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 13
  13. 13. 3 zentrale Anforderungen consume + produce + share Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 14
  14. 14. Paradigmatischer Wandel Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 15
  15. 15. Power Law of Participation Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 16
  16. 16. Der 4 Stufen Plan P People Was macht die Zielgruppe? O Objectives Was will ich erreichen? S Strategy Wie plane ich die Rahmenbedingungen zu verändern? T Technology Welche Tools & Paradigmen sind die Mittel der Wahl? Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 17
  17. 17. Einsatzmöglichkeiten im Unternehmen Unternehmensbereiche: Tools: »  Marketing & Corporate »  Wikis Communication »  Weblogs »  Organisationsentwicklung »  Social Networks »  Human Resources & Recruiting »  Social Bookmarking »  Research & Development »  Microblogging »  Corporate Leadership »  RSS Feeds »  Vertrieb »  etc. »  etc. Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 18
  18. 18. Corporate Communication 2.0 »  2 Videos (3:26min) online 15 Tage, views: »  BMW-web.tv »  Seeding »  iTunes »  Embedded Videos »  Total: 154.539 Video Views »  Facebook: »  410 Fans & 42 Kommentare »  12.294 Page Views »  24.942 Photo Views »  80% männlich / 20% weiblich Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 19
  19. 19. Knallgrau - Positionierung Knallgrau macht Internetlösungen die funktionieren Photo,Quelle:http://flickr.com/photos/summersso/2099364810/ Millionenfache Gespräche rund um redaktionelle Inhalte – das ist der Kern von Web 2.0 und Social Media. Knallgrau ermöglicht seinen Kunden durch Know-How über Strategie, Konzepte, Design und Technologie an Märkte sind Gespräche diesen Gesprächen aktiv und (© Cluetrain Manifesto, 2001) erfolgreich teilzunehmen. Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 20
  20. 20. Kunden Ippen-Gruppe Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 21
  21. 21. Antworten dieter.rappold@knallgrau.at Knallgrau New Media Solutions Pezzlgasse 7/1 A-1170 Wien http://www.knallgrau.at Enterprise 2.0: Wie die Arbeitswelt von morgen aussieht - Business Breakfast in Wien am 02.12.2008 22

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