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Take a look on Serenata @mail - The leading eMarketing solution for all major Front Office Systems including Fidelio V6,7,8 and Opera, protel, Amadeus, Brilliant, Epitome and many others

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  1. 1. Serenata @mail Solution Overview
  2. 2. Serenata Company Update Partners <ul><li>Very strong customer base: </li></ul><ul><li>2,000 world class customers including Radisson Edwardian, Taj, Neue Dorint, Four Seasons, LHW, SLH, Lindner, Red Roof, Shangri-La, Raffles, many more </li></ul><ul><li>Most recent wins: </li></ul><ul><ul><li>NetHotel CRM </li></ul></ul><ul><ul><ul><li>Taj Hotels, Resorts & Palaces, 78+ Hotels, India </li></ul></ul></ul><ul><ul><ul><li>Dorint Hotels & Resorts, 36+ Hotels, Germany </li></ul></ul></ul><ul><ul><ul><li>Red Roof Inns, 350+ Hotels, USA </li></ul></ul></ul><ul><ul><ul><li>The Dorchester Collection </li></ul></ul></ul><ul><ul><ul><li>Orient Express </li></ul></ul></ul><ul><ul><li>Serenata @mail </li></ul></ul><ul><ul><ul><li>Four Seasons (chain wide) </li></ul></ul></ul><ul><ul><ul><li>Shangri-La (chain wide) </li></ul></ul></ul><ul><ul><ul><li>Kempinski hotels (chain wide) </li></ul></ul></ul><ul><ul><ul><li>Radisson SAS </li></ul></ul></ul><ul><ul><ul><li>Mövenpick Hotels </li></ul></ul></ul><ul><ul><ul><li>Frasers Hospitality </li></ul></ul></ul><ul><ul><ul><li>Dorchester </li></ul></ul></ul><ul><ul><ul><li>Orient Express </li></ul></ul></ul><ul><ul><ul><li>Robinson Club </li></ul></ul></ul><ul><ul><ul><li>Ritz Carlton </li></ul></ul></ul>
  3. 3. “ Serenata @mail offers an inexpensive e-marketing solution that allows the direct marketing of HTML documents straight out of the Front Office, SPA, Sales & Catering or CRS system. … thus empowering hotels to create additional revenue while at the same time cutting down cost for marketing and reservation handling. What is Serenata @mail?
  4. 4. Which Systems are supported by Serenata @mail? TAC/Reservation Assistent SPA Soft Fidelio V6, V7 und V8, Opera PMS, protel PMS, Starlight PMS, Brilliant PMS, Epitome PMS, Springer Miller PMS und many more Trust Voyager CRS Micros-Fidelio ORS Microsoft Excel fully supported as data source for @mail Mailings Microsoft Word fully supported as data source for @mail Mailings ResPak Fidelio Sales & Catering Opera Sales & Catering Delphi Sales & Catering
  5. 5. WWW:SERENATA:COM <ul><li>E-Mail/Fax/SMS Communication straight from your PMS, S&C, SPA, etc. </li></ul><ul><ul><li>Interactive, brochure quality confirmations in multiple languages </li></ul></ul><ul><ul><li>Pre-arrival, Post-stay, Thank you messages, Promotions, Last minute specials, etc. </li></ul></ul><ul><ul><li>Automatic Upgrade Offers </li></ul></ul><ul><ul><li>Add images, links, attachments </li></ul></ul><ul><ul><li>Facebook, Twitter, Tripadvisor Integration </li></ul></ul>Serenata @mail - Summary
  6. 6. WWW:SERENATA:COM HTML Emails straight from Opera PMS and many others
  7. 7. WWW:SERENATA:COM Easy and inexpensive
  8. 8. Reservation Confirmation today without Serenata @mail
  9. 9. Reservation Confirmation today without Serenata @mail
  10. 10. Sophisticated HTML-format One “Look & Feel” Confirm exact stay details Reservation Confirmation with Serenata @mail Layout according to CI requirements
  11. 11. Direct access to hotel content Dynamic up-sell of rooms Interactive links Reservation Confirmation Continue Seasonal F&B promotions
  12. 12. WWW:SERENATA:COM Serenata @mail and Four Seasons PMS Profil Information PMS Profil Information Reservation Details Rate or Package code Detail Specials Detail
  13. 13. WWW:SERENATA:COM Serenata @mail and Four Seasons … continued Click through to F&B outlet Other Click through destinations
  14. 14. WWW:SERENATA:COM Park Plaza and @mail
  15. 15. WWW:SERENATA:COM Kempinski Hotels
  16. 16. Shangri-La - Multilingual Capabilities WWW.SERENATA.COM
  17. 17. Multilingual WWW.SERENATA.COM
  18. 18. Example of Blackberry/SMS Confirmation WWW.SERENATA.COM
  19. 19. InterContinental Hotel Berlin – Pre-Arrival Information
  20. 20. InterContinental Berlin – Thank-You Email
  21. 21. Four Seasons – Pre-Arrival Information
  22. 22. Radisson - Pre-Arrival Email with Upgrade Offer
  23. 23. More Examples – Pre-Arrival Information
  24. 24. One&Only – Thank-You Email WWW.SERENATA.COM
  25. 25. Hotel Kitzhof – @mail Newsletter
  26. 26. WWW:SERENATA:COM Return on Investment <ul><li>Increased revenue from up and cross sell </li></ul><ul><li> increased room nights </li></ul><ul><li>Single database, centrally managed = low TCO </li></ul><ul><li>No interfaces from Micros-Fidelio required </li></ul><ul><li>Save time and cost handling all correspondences </li></ul><ul><li>Higher and faster conversion of prospects than your competition </li></ul><ul><li>All guest data remain in-house and are fully protected </li></ul><ul><li>Customer retention and rebooking </li></ul>
  27. 27. Thank you very much for your attention!