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Carbalyrics' Exploration Keynote

Exploration Keynote

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PERSONAL BRAND EXPLORATION
Diego Carballido
Project & Portfolio I: Week 1
February, 2023
IDENTITY
Hi! My name is Diego Carballido. In the past 12
years I have been writing songs and dreaming
about the possibility of everyone listening to
these, whether through my voice or someone's
else. Successfully, I shared my talent and
collaborated with artists in the music industry,
specifically in Miami. This experience is the
milestone I have today to keep helping record
labels and artists, to collaborate, create a
community, build brands, and go beyond what
we know about the music industry today... Not
only as a songwriter, but as an A&R capacitated
to put a team together.
PROFESSION
Potential Job Titles:
• Artist & Repertoire
• Songwriter
• Artist Manager
BRAND ARCHETYPE – Guy Next
Door: the way I work is more
personal and involved into the
community; just as an everyone's
BFF. I would take care of keeping
the team together and finding a
common ground to work together.
Record Label member for Music Industry
Record Label Employers
TARGET AUDIENCE
Natalia Zapata Teran
Outreach Plan:
• I would build my resume and complete a portfolio of at
least 10 songs professionally recorded.
• Second step, reach out through email and leave her a
message on LinkedIn to let her know I sent her that
email
• In order to keep it professional, I would follow up 3 days
after I sent the email, and if don’t get a response, I
would start to follow up weekly by sending her
free value of what she can find useful to solve problems
Manager/Coordinator, A&R
Administration at UML
Duarte Amaro
Figueira
Outreach Plan:
• I would get ready my portfolio and check if I still have
his Whatsapp number.
• I would reach out through Whatsapp, since we have
communicated through there before.
• Depending on the frequency we exchange information
on Whatsapp, I would try to be as fast as possible to
response, and follow up the next day if he
hasn’t answered, since WhatsApp is an instant
messaging platform.
Director A&R UM Latino at
UML
Federico Carmona
Outreach Plan:
• Get ready my curriculum, portfolio of 10 best songs,
and study about Rimas Entertainment structure.
• Rach out through email and leave her
a message on LinkedIn to let her know I sent her
that email
• I would follow up 3 days after I sent the email, and
if don’t get a response, I would start to follow up weekly
Senior Label Manager at
Rimas Entertainment
GOALS
Short Term: (Immediately After Graduation, 2024)
• Apply for an A&R job position in any of my top 3
record labels.
‣Send my resume and portfolio through email to
employers in these record labels every 30 days
during 6 months, until getting a clear
response.
Mid Term: (2024)
• Get an A&R job position in any of my top
3 record labels..
‣Have at least 10 interview appointments
scheduled with record labels' employers during
the year, until getting the job.
Long Term: (2025)
• Become the Director A&R of the record label.
‣Work as much and harder as I can during 2
years and accomplishing goals for the record
label, in order to become a good candidate as
a Director A&R.
SKILLS ANALYSIS
Notable Skills & Current
Proficiencies: currently have
Notable Skills REQUIRED in TRADE & Current Proficiencies:
need to have
DAW's Software Knowledge
SOFT
HARD
Adept
Internet browser software Expert
Active Listening Adept
Speaking Expert
DAW's Software Knowledge
SOFT
HARD
Adept
Analytical or scientific software Adept
Expert
Coordination Adept
Negotiation

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Carbalyrics' Exploration Keynote

  • 1. PERSONAL BRAND EXPLORATION Diego Carballido Project & Portfolio I: Week 1 February, 2023
  • 2. IDENTITY Hi! My name is Diego Carballido. In the past 12 years I have been writing songs and dreaming about the possibility of everyone listening to these, whether through my voice or someone's else. Successfully, I shared my talent and collaborated with artists in the music industry, specifically in Miami. This experience is the milestone I have today to keep helping record labels and artists, to collaborate, create a community, build brands, and go beyond what we know about the music industry today... Not only as a songwriter, but as an A&R capacitated to put a team together.
  • 3. PROFESSION Potential Job Titles: • Artist & Repertoire • Songwriter • Artist Manager BRAND ARCHETYPE – Guy Next Door: the way I work is more personal and involved into the community; just as an everyone's BFF. I would take care of keeping the team together and finding a common ground to work together. Record Label member for Music Industry
  • 4. Record Label Employers TARGET AUDIENCE Natalia Zapata Teran Outreach Plan: • I would build my resume and complete a portfolio of at least 10 songs professionally recorded. • Second step, reach out through email and leave her a message on LinkedIn to let her know I sent her that email • In order to keep it professional, I would follow up 3 days after I sent the email, and if don’t get a response, I would start to follow up weekly by sending her free value of what she can find useful to solve problems Manager/Coordinator, A&R Administration at UML Duarte Amaro Figueira Outreach Plan: • I would get ready my portfolio and check if I still have his Whatsapp number. • I would reach out through Whatsapp, since we have communicated through there before. • Depending on the frequency we exchange information on Whatsapp, I would try to be as fast as possible to response, and follow up the next day if he hasn’t answered, since WhatsApp is an instant messaging platform. Director A&R UM Latino at UML Federico Carmona Outreach Plan: • Get ready my curriculum, portfolio of 10 best songs, and study about Rimas Entertainment structure. • Rach out through email and leave her a message on LinkedIn to let her know I sent her that email • I would follow up 3 days after I sent the email, and if don’t get a response, I would start to follow up weekly Senior Label Manager at Rimas Entertainment
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Apply for an A&R job position in any of my top 3 record labels. ‣Send my resume and portfolio through email to employers in these record labels every 30 days during 6 months, until getting a clear response. Mid Term: (2024) • Get an A&R job position in any of my top 3 record labels.. ‣Have at least 10 interview appointments scheduled with record labels' employers during the year, until getting the job. Long Term: (2025) • Become the Director A&R of the record label. ‣Work as much and harder as I can during 2 years and accomplishing goals for the record label, in order to become a good candidate as a Director A&R.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: currently have Notable Skills REQUIRED in TRADE & Current Proficiencies: need to have DAW's Software Knowledge SOFT HARD Adept Internet browser software Expert Active Listening Adept Speaking Expert DAW's Software Knowledge SOFT HARD Adept Analytical or scientific software Adept Expert Coordination Adept Negotiation
  • 7. I help artists do potential hits by songwriting for them. PROMISE
  • 8. CREDENTIALS Work Experience: • Songwriter for multiple artists in Miami. • Salesmen for beatmakers. • Recording studio session booking assistant. • Recording Engineer. Education: • Music Business, B.S., Full Sail University (2024) Volunteering: • I have being a volunteer in songwriting sessions in recording studios in Miami.
  • 9. COMPETITION PEDRO CASADIEGO Industry Experience: • Artist Manager and Strategist in UML Education: • Universidad Externado de Colombia • MDA LATAM Leadership Experience: • Media and Promotions Director in "Region Andina" • Marketing Director • Operations Coordinator for UML Peru. Skills and Proficiencies: • Marketing Strategist • Marketer - • Musician - Diego Carballido Overall Online Presence: • LinkedIn profile with 300 connections, 3,152 followers on Instagram, and 10 results in Google search. • Grade: Average, 70 out of 100 Industry Experience: • Independent composer songriting for several artists in Miami Education: • A.S in Broward College. • Music Business Bachelor Degree in Full Sail University Leadership Experience: • Lead songwriter in multiple sessions. • Writing camps Skills and Proficiencies: • Songwriting - "Arthur The Royal Voice" • Recording Engineer - Briela Rosse • Salesmen - Jesus Silva Overall Online Presence: • Instagram Profile with 5,297 followers and 28 pieces of content about my branding. TikTok account with 204 followers. No LinkedIn. • Grade: Average, 60 out of 100
  • 10. COMPETITION Duarte Amaro Figueira Industry Experience: • Director A&R at UML Education: • Full Sail University Leadership Experience: • Executive Producer for Aftercluv Dancelab • Producer & Songwriter Manager Skills and Proficiencies: • A&R • Producer • Consultant Diego Carballido Overall Online Presence: • LinkedIn profile with over 500 connections, 558 Google search results, Instagram profile with over 5,671 followers, and TikTok profile • Grade: Superior, 90 out of 100 Industry Experience: • Independent composer songriting for several artists in Miami Education: • A.S in Broward College. • Music Business Bachelor Degree in Full Sail University Leadership Experience: • Lead songwriter in multiple sessions. • Writing camps Skills and Proficiencies: • Songwriting - "Arthur The Royal Voice" • Recording Engineer - Briela Rosse • Salesmen - Jesus Silva Overall Online Presence: • Instagram Profile with 5,297 followers and 28 pieces of content about my branding. TikTok account with 204 followers. No LinkedIn. • Grade: Average, 60 out of 100
  • 11. BRAND POSITION For Artists who want to give the best music and experience for people, I provide potential hits' lyrics with my songwriting and marketing skills, because I have been songwriting since 2011, worked in different record labels with artists in Miami, and own a videomarketing agency with over 4 years of experience. “CARBALYRICS”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • 10X Conference ‣ February 01, 2019 | Hard Rock Stadium • Premios Juventud ‣ July 18, 2019 | Watsco Center • Facebook Community Boost Miami ‣ December 18, 2018 | James L. Knight Center Digital Marketing • Primary Content: The type of content I will create are videos showing my songs, my songwriting, and any collaboration I do with other musicians. Industry events and related types of content as well. • Primary Tools: Instagram in "post" and "Reels" format daily. • Website: I will use my website as a brief presentation of me and my portfolio. Moreover, I will use it to connect people to my social media profiles.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I would seek for mentors that enjoy a successful songwriter related carrer today. They would have songwriters awards and joyful lifestyle. Partnership by December 2024. Formal Education • A.S in Broward College. • Music Business Bachelor Degree in Full Sail University Technical Skills • Take an Ableton course – Ableton, by December 2023 • Watch videos about IOS - Youtube, by July 2023 • Read about music data analyrics - Songstats, by December 2023 Soft Skills • Public speaking – 10 TED videos, by July 2023. • Negotiation – read all Brian Trace books, by December 2024. • Coordinate a team within my company – Rawlens Productions Corp, by December 2023.
  • 14. Carbalyrics You know artists struggle with songwriting for their next hit? Well, what I do is meeting with these artists in writing sessions and create potential hits along with them, while teaching them songwriting techniques. In fact, there are artists that have achieved over 100k streams with the songs I wrote for them.
  • 15. REFERENCES Duarte Amaro Figueira - director A&R um latino - linkedin. (n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/in/duarteamarof igueira Pedro Luis Casadiego colmenares - manager en Agencia GTS - universal ... (n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/in/pedro-luis- casadiego-colmenares-desarrollo-y- marketing-musical Natalia Zapata Teran - manager/ coordinator - linkedin. (n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/in/natalia- zapata-teran-92a519183 Federico Carmona - Senior label manager & label relations - linkedin. (n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/in/federicocarm ona

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.