HubSpot Enterprise                   Initial Snapshot of Functionality                     Cleveland HUG — Dec. 19, 2011Tw...
Cleveland HUG Updates    • In early December, HubSpot introduced Marketing Grader:         • HubSpot Launches Free Marketi...
HubSpot Enterprise    • In June 2011, HubSpot acquired marketing automation company,      Performable.    • Integration of...
HubSpot Enterprise                   Benefits to HubSpot Users    • Enables agencies to serve larger accounts since the pl...
HubSpot Enterprise                   Advanced Landing Pages                                            • Design Options   ...
HubSpot Enterprise                   Advanced Landing Pages                                            • Get Started      ...
HubSpot Enterprise                   Advanced Landing Pages               Version A                        Version BTwitte...
HubSpot Enterprise                   Advanced Landing Pages               Version A                        Version BTwitte...
HubSpot Enterprise                   Advanced Landing Pages               Version A                        Version BTwitte...
HubSpot Enterprise            Advanced Marketing Analytics    • Setup of behavior-based events    • Analytics reports prov...
HubSpot Enterprise            Advanced Marketing AnalyticsTwitter: #CleHUG
HubSpot Enterprise            Advanced Marketing AnalyticsTwitter: #CleHUG
HubSpot Enterprise                   Advanced Lead Nurturing    • Advanced marketing automation    • Set to launch from fo...
HubSpot Enterprise                   Advanced Lead Nurturing    • Advanced marketing automation is found under “Convert”Tw...
Thank You!   Dia Dalsky                       Chris Knipper (216) 812-3955                     (440) 934-3690dia@pr2020.co...
www.MarketingAgencyInsider.com
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Cleveland HUG — HubSpot Enterprise

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Cleveland HUG — HubSpot Enterprise

  1. 1. HubSpot Enterprise Initial Snapshot of Functionality Cleveland HUG — Dec. 19, 2011Twitter: #CleHUG
  2. 2. Cleveland HUG Updates • In early December, HubSpot introduced Marketing Grader: • HubSpot Launches Free Marketing Grader Tool to Replace Website Grader • Tool URL: http://marketing.grader.com/ • HubSpot blog articles on Performable: • 4 Ways Marketing Automation Will Shorten Your Sales Cycle • 10 Do’s and Don’ts of A/B Testing • Kuno Creative blog article on Performable: • 3 Compelling Reasons to Upgrade to HubSpot EnterpriseTwitter: #CleHUG
  3. 3. HubSpot Enterprise • In June 2011, HubSpot acquired marketing automation company, Performable. • Integration of Performable  HubSpot Enterprise • HubSpot Enterprise Suite of Advanced Marketing Tools: • Advanced Landing Pages • Advanced Analytics • Advanced Lead NurturingTwitter: #CleHUG
  4. 4. HubSpot Enterprise Benefits to HubSpot Users • Enables agencies to serve larger accounts since the platform is scalable with processing large amounts of data. • Enables consultants to dig deeper into the sales funnel to convert website visitors to leads. • Enables marketers to determine what behaviors are more likely to contribute to customers making a purchasing decision. • Enables companies’ marketing and sales teams to automate follow up with leads based on behavior triggers. • Enables A/B testing of landing pages to assess which page layouts, CTA’s and images are more likely to lead visitors to a conversion or desired action.Twitter: #CleHUG
  5. 5. HubSpot Enterprise Advanced Landing Pages • Design Options • Cost Effective • Custom HTML & CSS • One Click Page Import • Target Market InsightsTwitter: #CleHUG
  6. 6. HubSpot Enterprise Advanced Landing Pages • Get Started Quickly • Import Existing Landing Page DesignsTwitter: #CleHUG
  7. 7. HubSpot Enterprise Advanced Landing Pages Version A Version BTwitter: #CleHUG
  8. 8. HubSpot Enterprise Advanced Landing Pages Version A Version BTwitter: #CleHUG
  9. 9. HubSpot Enterprise Advanced Landing Pages Version A Version BTwitter: #CleHUG
  10. 10. HubSpot Enterprise Advanced Marketing Analytics • Setup of behavior-based events • Analytics reports provide in-depth detail on what experiences/actions influence a lead to make a purchasing decision or desired action.Twitter: #CleHUG
  11. 11. HubSpot Enterprise Advanced Marketing AnalyticsTwitter: #CleHUG
  12. 12. HubSpot Enterprise Advanced Marketing AnalyticsTwitter: #CleHUG
  13. 13. HubSpot Enterprise Advanced Lead Nurturing • Advanced marketing automation • Set to launch from four types of behaviors: • Visited URL • Clicked element • Submitted a form • Custom event • Multi-channel integration • Social Media — Twitter, Facebook, Ning • Help Desks — Zendesk, Tender, Assistly • Online Payments — Recurly, Chargify, Shopify • CRMs — Salesforce, Surgar, Open APIsTwitter: #CleHUG
  14. 14. HubSpot Enterprise Advanced Lead Nurturing • Advanced marketing automation is found under “Convert”Twitter: #CleHUG
  15. 15. Thank You! Dia Dalsky Chris Knipper (216) 812-3955 (440) 934-3690dia@pr2020.com chris@kunocreative.com @DiaDalsky @ChrisKnipperwww.PR2020.com www.kunocreative.com
  16. 16. www.MarketingAgencyInsider.com

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