Emva 2011 Plenair Final Compact


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  • De drie puntjes stellen onze logo’s voor
  • This slide shows the branches in the Benelux. The importancy is related to the energy in this area. This are not figures showing we are 30% of the World market but is shows that compared to the German market we have relatively more industry focusing in this areas.
  • De beeldverwerkingsmarkt is een jonge branch, vergeleken met andere markten in de machinebouw. Statistisch zijn ongeveer 40% van de bedrijven meer als 10 jaar actief. 40% van de bedrijven bevinden zich in de groep 5-10 jaar waaruit blijkt dat de branche is gestabiliseerd
  • Aris vertelde mij dat ze bij cognex waren geweest om een kleuren analyse tool te kopen hadden ze niet.
  • Emva 2011 Plenair Final Compact

    1. 1. Machine Vision in the Benelux Realized applications & Business opportunities
    2. 2. Machine vision in the Benelux <ul><li>Realized applications and business opportunities </li></ul><ul><li>Dick Goudriaan Managing Director DVC machinevision BV </li></ul><ul><li>[email_address] </li></ul><ul><li>www.machinevision.nl </li></ul>
    3. 3. Introduction <ul><li>Dick Goudriaan </li></ul><ul><ul><li>Distributor, Manufacturer </li></ul></ul><ul><ul><li>Active in the machine vision market for 20 years </li></ul></ul><ul><ul><li>CEO of a machine vision company </li></ul></ul><ul><li>This presentation shows the BENELUX market of a few decades in a nut shell </li></ul><ul><li>I like to thank all relations and companies for their input (personal relations from the industry, VLT, Beltech, Aris, Ellips, Adimec, IRIS, EAGLE Vision) </li></ul>
    4. 4. Content <ul><li>Introduction </li></ul><ul><li>(Machine)vision in the BENELUX…when did this start? </li></ul><ul><li>What type of markets and applications do we have? </li></ul><ul><li>Commercial drivers in the Dutch market </li></ul><ul><li>Are the motivations of using machine vision the same as in other territories? </li></ul><ul><li>What direction will the Dutch market move? </li></ul>
    5. 5. Source: Cognex brochure 1993 <ul><li>Qualitiy control at the wheel factory in Bedrock </li></ul>
    6. 6. Source: Cognex brochure 1993
    7. 7. History BENELUX machine vision <ul><li>ca. 1975 : Enthusiastic, niche selling system, with minor results </li></ul><ul><li>ca. 1985 : Issues on machine vision </li></ul><ul><li>ca. 1990 : Technology moved forward, the PC was there, more project management, Companies grow up, more organized, success, AIA (VS) </li></ul><ul><li>Today : A lot of successful applications, EMVA </li></ul>
    8. 8. BENELUX market <ul><li>1984 </li></ul><ul><ul><li>CCD from Philips on the market Small industrial CCD camera designed in Eindhoven </li></ul></ul><ul><li>1990 – today </li></ul><ul><ul><li>the first machine vision companies, distributors, vision integrators and start-ups where developing applications </li></ul></ul><ul><ul><li>Mainly promoted in university areas like Delft, Eindhoven, Leuven (B), Aachen (D) </li></ul></ul><ul><ul><li>CMOS technology (B) </li></ul></ul><ul><ul><li>The technology enabled niche application, which are on the edge of what is possible </li></ul></ul><ul><ul><li>We have market leaders in Belgium and the Netherlands generating high performance systems (ICOS, BEST, LMI, etc) </li></ul></ul>
    9. 9. A few differences Belgium - Netherlands <ul><li>The Netherlands is a trade country </li></ul><ul><li>Belgium is more a production country and many start- ups generated in the high tech around Leuven </li></ul><ul><li>Labour participation of the production employees (80’s) </li></ul><ul><ul><li>Belgium full-time / Netherlands part-time </li></ul></ul><ul><li>Culture </li></ul><ul><ul><li>Dutch people speak freely and discuss always </li></ul></ul><ul><ul><li>Belgians more introverted </li></ul></ul>
    10. 10. BENELUX vision companies <ul><li>Multinational companies expanded through Europe </li></ul><ul><li>Large companies drive the industry </li></ul><ul><li>Startups around multinationals </li></ul><ul><li>This created: </li></ul><ul><ul><li>250+ companies active with vision </li></ul></ul><ul><ul><li>OEM / system integrators </li></ul></ul>
    11. 11. <ul><li>In the Benelux we have typical market leaders in below marked fields building an inspection machine or a production machine </li></ul><ul><li>Branch Importance </li></ul><ul><li>Automotive One </li></ul><ul><li>Electronics </li></ul><ul><li>Glass One </li></ul><ul><li>Paper and Wood One </li></ul><ul><li>Pharmaceutical and cosmetics </li></ul><ul><li>Metal System Integrators only </li></ul><ul><li>Rubber and Plastics System Integrators only </li></ul><ul><li>Medical devices </li></ul><ul><li>Military </li></ul><ul><li>Packaging/container </li></ul><ul><li>AGRO </li></ul><ul><li>Food </li></ul><ul><li>Printing One </li></ul><ul><li>Logistics </li></ul><ul><li>Non-Manufacturing niche market only </li></ul>BENELUX machine vision market providers
    12. 12. BENELUX Machinevision END USERS <ul><li>Branch </li></ul><ul><li>Automotive </li></ul><ul><li>Electronics </li></ul><ul><li>Glass </li></ul><ul><li>Paper and Wood </li></ul><ul><li>Pharmaceutical & cosmetics </li></ul><ul><li>Metal </li></ul><ul><li>Rubber & Plastics </li></ul><ul><li>Medical devices </li></ul><ul><li>Packaging/container </li></ul><ul><li>Food </li></ul><ul><li>Printing </li></ul><ul><li>Non-Manufacturing </li></ul><ul><li>Agro </li></ul>Belgium reasonable NL. limited <ul><li>In the Benelux we do not have a lot of factory automation compared to the German market </li></ul>
    13. 13. Machine vision companies <ul><li>There is a mix of new companies startup and companies with 15+ experiences > Means grownup market (old roots included) </li></ul>
    14. 14. Are the motivations of using machine vision the same as in other territories? <ul><li>YES </li></ul><ul><li>Automation of existing functions </li></ul><ul><li>Optimization of existing functions </li></ul><ul><li>Innovation of new functions </li></ul><ul><li>But, the home market is still small meaning, export driven! </li></ul>
    15. 15. Important <ul><li>The industry we provide with machine vision are: </li></ul><ul><ul><li>Producers of the consumer goods (End Users) </li></ul></ul><ul><ul><li>Machine builders for the production (OEM) </li></ul></ul><ul><ul><li>The Supply chain below: trading and engineering companies </li></ul></ul><ul><li>I see the producers leaving </li></ul><ul><li>For every industry it is important to develop close to the End Users </li></ul><ul><li>It’s a trend so redefinement of term “home market” (BENELUX + Germany and part of France) </li></ul>
    16. 16. Dutch market different from others? <ul><li>Not really, we in the Netherlands develop systems for production companies like in other countries </li></ul><ul><li>But, our home market is smaller, therefore fewer systems equal number of applications </li></ul><ul><li>Vision integrators stay small companies </li></ul><ul><ul><li>(Due to limited applications of the same type) </li></ul></ul><ul><ul><li>And limited number of production companies </li></ul></ul><ul><ul><ul><li>(Vision in petro chemicals?) </li></ul></ul></ul><ul><li>Resources for development limited </li></ul><ul><ul><li>(Due to market limitation) </li></ul></ul>
    17. 17. BENELUX market different from others? <ul><li>Meaning, no automotive applications and historically not advanced machine building </li></ul><ul><ul><li>Less possibilities to grow as vision specialist </li></ul></ul><ul><li>We do have a large agriculture automation history </li></ul><ul><ul><li>Success factors as standard vision algorithm is not an option it requires investments in R&D </li></ul></ul><ul><li>All successful machine vision companies in the BENELUX do have a home market </li></ul>
    18. 18. Colour camera <ul><li>Colour inspection is important! </li></ul><ul><li>Firewire had a quick adaption </li></ul><ul><li>My opinion : </li></ul><ul><li>Until 2003 there was no affordable digital colour camera available. </li></ul><ul><li>Firewire enabled this technology </li></ul><ul><li>The colour inspection area scan market for ½”or smaller CCD is due to agro large </li></ul><ul><li>Typical for our territory </li></ul>
    19. 19. What is our home market, which are consequences due to fewer producers? <ul><li>The machine vision industry companies need to focuss on niches </li></ul><ul><li>For the BENELUX this is: </li></ul><ul><ul><li>Agro </li></ul></ul><ul><ul><li>Food (Germany is close by) </li></ul></ul><ul><ul><li>Pharmaceuticals / bioscience (Belgium was/is a test area for pharmaceutical companies) </li></ul></ul><ul><li>Develop non-industrial applications like logistics (bag inspection), ROSE, Sports, etc. </li></ul>
    20. 20. Developing a strategy of keeping the OEM <ul><li>Influence of government in this technology areas: </li></ul><ul><ul><li>Leuven </li></ul></ul><ul><ul><li>Aachen </li></ul></ul><ul><ul><li>Eindhoven </li></ul></ul><ul><li>Investment in R&D </li></ul>
    21. 21. Economic push from government <ul><li>Water management </li></ul><ul><li>Food </li></ul><ul><li>Agriculture horticulture </li></ul><ul><li>High tech </li></ul><ul><li>Life science </li></ul><ul><li>Chemical </li></ul><ul><li>Energy </li></ul><ul><li>Creative industry </li></ul>1.5 billion euro
    22. 22. Developing a strategy of keeping the OEM <ul><li>Visionairies say: </li></ul><ul><ul><li>The robot is the PC of 21”century </li></ul></ul><ul><li>Results of robots: </li></ul><ul><ul><li>Keep production in western Europe </li></ul></ul><ul><ul><li>OEM and the industry can stay </li></ul></ul><ul><ul><li>Reduce labour costs with robots by Remotely Operated Service Robots </li></ul></ul>
    23. 23. TSR – Tele-service Robot: Rose www.robot-rose.nl Gesubsidieerd door het Ministerie van Economische Zaken en de Provincie Noord-Brabant
    24. 24. Setup
    25. 25. Benchmark Use Cases Use light switch Open doors Open curtains Open fridge Pour Milk Prepare precooked meal Bring breakfast items Falling detection
    26. 26. Iterations 2010 2011 2012 Start okt 2009 Rose 0 Rose 1 Rose 2
    27. 27. Cockpit
    28. 28. Future for our industry in the BENELUX <ul><li>The multinationals and the TOP areas defined, will generate new applications for the BENELUX </li></ul><ul><li>The companies will - like in the past - be spread through the whole territory and not stop at borders </li></ul><ul><li>The market of non-industrial machine vision will grow </li></ul><ul><li>Next slides will show realized applications and new area’s </li></ul>
    29. 29. Large home markets/applications <ul><li>ANPR (Driver law enforcement and crowded roads) </li></ul><ul><li>Sorting of plants and (parts of) animals </li></ul><ul><li>Robots which can replace humans and can react on changing environment (High health care costs, elderly people, need for robots for simple tasks) (Roboearth skynet youtube) </li></ul><ul><li>No simple applications: Universities | research | Investments of multinationals required </li></ul>
    30. 30. Vision applications in the agro sector <ul><li>Sorting of pot plants </li></ul><ul><li>Sorting of cut flowers </li></ul><ul><li>Sorting of bulbs </li></ul><ul><li>Sorting of tree nursery products </li></ul><ul><li>Sorting of vegetables & fruits </li></ul><ul><li>Leave picking robot </li></ul><ul><li>Cut roses harvesting robot </li></ul>
    31. 31. Vision applications in the food industry <ul><li>Chicken grading </li></ul><ul><li>Eggs inspection </li></ul><ul><li>Red meat inspection </li></ul><ul><li>Milk robots </li></ul>
    32. 32. Vision in sorting of fruit & vegetables <ul><li>Fruit inspection </li></ul><ul><li>Vegetables sorting </li></ul>
    33. 33. <ul><li>New applications requested like: </li></ul><ul><li>Harvest- and other farming- and horticulture robots using vision </li></ul><ul><li>Robots which can walk in your room, taking into account your environment </li></ul><ul><li>Infrastructure applications: monitoring rail, road, traffic movements, people </li></ul>New demanding applications
    34. 34. The end <ul><li>Questions? </li></ul>