Sharing the Wisdom:

How to Use Modern Marketing
Tools
Dick Price, JD
Ann Thaxton
Monday, October 21, 13

October 19, 2013...
How do People Find Attorneys?

Monday, October 21, 13
Monday, October 21, 13
The Elevator Pitch

Monday, October 21, 13
Don’t Sell...

Monday, October 21, 13
Monday, October 21, 13
But first! Keywords.

Also, use an online keyword tool.

•Bing http://www.bing.com/toolbox/keywords
•You Tube https://www.y...
Directories

Monday, October 21, 13
Website

Monday, October 21, 13
Blogs

Monday, October 21, 13
Social Media

Monday, October 21, 13
LinkedIn

Monday, October 21, 13
Still LinkedIn

Monday, October 21, 13
Texas Style

Monday, October 21, 13
IACP LinkedIn Group

Monday, October 21, 13
Twitter

Monday, October 21, 13
Facebook Page I

Monday, October 21, 13
Facebook Page II

Monday, October 21, 13
Good Looks & Charisma

Monday, October 21, 13
You Tube

Monday, October 21, 13
Google +

Monday, October 21, 13
AVVO

Monday, October 21, 13
Pinterest

Monday, October 21, 13
Practice Group Ideas for
Marketing Collaborative Practice
• Website
• Outreach
• Blog
• Twitter
• You Tube

Monday, Octobe...
Showing Appreciation

Monday, October 21, 13
A Fun Promotion

VS.

Monday, October 21, 13
MHP Referral Project
•

Purpose: to connect with therapists, build relationships, share information about
Collaborative La...
Monday, October 21, 13
Thanks!
We enjoyed our time with you.
Please contact us with any questions.
Connect with us on social media.
We will follo...
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Sharing the Wisdom: How to Use Modern Marketing Tools, IACP, October 19, 2013

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An instructional Powerpoint that discusses how to use networking and online marketing to grow your Collaborative Practice

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Sharing the Wisdom: How to Use Modern Marketing Tools, IACP, October 19, 2013

  1. 1. Sharing the Wisdom: How to Use Modern Marketing Tools Dick Price, JD Ann Thaxton Monday, October 21, 13 October 19, 2013 IACP Forum
  2. 2. How do People Find Attorneys? Monday, October 21, 13
  3. 3. Monday, October 21, 13
  4. 4. The Elevator Pitch Monday, October 21, 13
  5. 5. Don’t Sell... Monday, October 21, 13
  6. 6. Monday, October 21, 13
  7. 7. But first! Keywords. Also, use an online keyword tool. •Bing http://www.bing.com/toolbox/keywords •You Tube https://www.youtube.com/keyword_tool •Wordstream http://www.wordstream.com/keyword-tools Monday, October 21, 13
  8. 8. Directories Monday, October 21, 13
  9. 9. Website Monday, October 21, 13
  10. 10. Blogs Monday, October 21, 13
  11. 11. Social Media Monday, October 21, 13
  12. 12. LinkedIn Monday, October 21, 13
  13. 13. Still LinkedIn Monday, October 21, 13
  14. 14. Texas Style Monday, October 21, 13
  15. 15. IACP LinkedIn Group Monday, October 21, 13
  16. 16. Twitter Monday, October 21, 13
  17. 17. Facebook Page I Monday, October 21, 13
  18. 18. Facebook Page II Monday, October 21, 13
  19. 19. Good Looks & Charisma Monday, October 21, 13
  20. 20. You Tube Monday, October 21, 13
  21. 21. Google + Monday, October 21, 13
  22. 22. AVVO Monday, October 21, 13
  23. 23. Pinterest Monday, October 21, 13
  24. 24. Practice Group Ideas for Marketing Collaborative Practice • Website • Outreach • Blog • Twitter • You Tube Monday, October 21, 13 by speakers
  25. 25. Showing Appreciation Monday, October 21, 13
  26. 26. A Fun Promotion VS. Monday, October 21, 13
  27. 27. MHP Referral Project • Purpose: to connect with therapists, build relationships, share information about Collaborative Law and increase Dick’s visibility • We identified MHP’s in Fort Worth that were familiar by name, and who were geographically convenient. • We mailed out a letter that included some information on Collaborative Law. We invited them to meet for lunch. • Dick met with about 10 MHP’s and did get some business from our efforts. Monday, October 21, 13
  28. 28. Monday, October 21, 13
  29. 29. Thanks! We enjoyed our time with you. Please contact us with any questions. Connect with us on social media. We will follow/like/link/connect back. All of our connections can be found on our websites. Dick Price www.pricelawfirmtx.com Monday, October 21, 13 Ann Thaxton www.atsocialmarketing.com

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