There is no single agreed-upon definition of Employment Branding. Like many of the most useful components of Human Resources, Employment Branding (EB) is a broad umbrella of ideas with a decidedly local implementation character. In this Guide, you will learn about the big picture and pick up enough advice to start your own unique EB implementation. You’ll also find a number of insights and ideas from the leading practitioners and thinkers on the subject. While they do not always agree with each other (or the author), their experience is broad and expansive. Their tips and insights are scattered throughout the Guide. EB encompasses everything about the company related to what it is like to work there. A well-managed brand helps the ‘right’ people find their way to the organization as a place to work. A solid EB initiative can reduce costs, improve workforce quality, decrease recruiting workloads and increase recruiting productivity.