IV Regional Debate EACD Lisbon 2009 Sara Batalha

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Sara Batalha, Executive Director at MTW Portugal “Media Savvy - How To Lead, Persuade, And Influence”. Sinopse: How crucial are Media Skills Training for your company? - Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. The only way to build your reputation is by learning the secrets of how the media works and how can you communicate with video. Media Trainer & Director of Media Training World Wide (MTW Portugal), Sara Batalha shares 10 inside secrets for getting the best from the media

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IV Regional Debate EACD Lisbon 2009 Sara Batalha

  1. 1. "In media game you always get judged on your last presentation. Whoever you are, or how amazing you are, it's the last interview that everyone has seen." Thierry Henry (FC Barcelona and France)
  2. 2. Media Savvy How To Lead, Persuade, And Influence
  3. 3. 1. Know your strengths
  4. 4. 2. Clarify your communication objectives
  5. 5. ...if you want to lead !
  6. 6. 3. Define your target audience
  7. 7. 4. Identify the best channels of communications
  8. 8. 5. What is your key message?
  9. 9. 6. Build your case and PERSUADE
  10. 10. 7. What is the hook?
  11. 11. 8. Develop long-term relationships with the media
  12. 12. 9. Use the 3 golden rules
  13. 13. 10. Seek Professional Help and learn how to INFLUENCE
  14. 14. www.mtwportugal.com sarabatalhablogspot.com twitter.com/sarabatalha www.facebook.com www.thestartracker.com www.linkedin.com/in/sarabatalha

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