IMPACT 2014 | May 5th-10th
Drug Awareness Health Promotion Initiative
“Mocktails: memories of a fun night”
Torres Vedras |...
HEALTH PROMOTION PRINCIPLES
Ottawa Letter (OMS 1986)
Process that aims to increase individuals and communities’ capacity t...
MARIJUANA USE AND PERCEIVED RISK AMONG 12TH GRADERS, 1975 TO 2009
50%
Past Year Use
40%
30%
Perceived Risk
20%
10%
’75 ’80...
Torres Vedras
24.600 inhabitant
40kms from
Lisbon
Community Problem
ESPAD’12
Drugs Use - 17- 18
years
8% other drugs
16% c...
“Mocktails” Initiative 2009-2014
WHAT IS IT?
Action focused on increasing drug awareness risk perception and to promote he...
“Mocktails” Initiative 2014
Increasing awareness without moral prejudice in
a close relationship and cooperation is the
ph...
“Mocktails” Initiative 2014
Use of drugs and alcohol "is the main cause road accidents in Portugal followed by Excessive S...
42 National | Regional Partners
15
INSTITUTIONAL,
SPONSORS e
MEDIA
9
SCHOOLS
4
RESTAURANTS
14
DISCOS
&
PUBS
42 National | Regional Partners
2 MEDIA PARTNERS
PROMOTORS 6 INSTITUTIONAL PARTNERS
42 National | Regional Partners
9 SCHOOL PARTNERS
42 National | Regional Partners
5 SPONSOR PARTNERS
42 National | Regional Partners
18 LOGISTIC PARTNERS
Ambassadors Volunteers
103
Night Clubs
Employees
44
Health
Ambassadors
55
Police Officers PSP | GNR
PC TVD | Wing Girls Re...
Promotional Materials
Flyers | Posters | Vouchers | T-shirts | Banners | Headers
4th Edition Humor & Music Concert
Media
News Released
Social Media
Promotion
Twitter
Facebook
Linkedin
Websites
Blog
Post Event
Testemonials
“Mocktails” Social Impact (Outupts) 2014
2.500
People who healthy
consumed Mocktails
1.200
Students in
9 Schools
53 PSP | ...
“Mocktails” Social Impact (Outupts) 2009-2014
14.474
People who healthy
consumed Mocktails
5.200
Students in
21 Schools
13...
Positive Change of Behavior Through Health Education & Promotion
↓
An effective way to Individuals and Groups learn how to...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 22
Dianova Networl | H...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 23
Dianova recognized ...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 24
AFILLIATIONS
PROTOC...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 25
Certifications | Ac...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 26
Social Enterprise N...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 27Compromisso| Solidar...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 28Compromisso| Solidar...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 29
•Innovative?
•Good
...
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 30
SOCIAL
IMPACT
2007-...
Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322
E-mail: rui.martins@...
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Dianova Mocktails Results Evaluation 2014

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DIANOVA MOCKTAILS SOCIAL IMPACT 2014 | May 5th-10th, a Drug Awareness Health Promotion Initiative “Mocktails: memories of a fun night”, held in Torres Vedras | Portugal, promoted by Dianova Portugal with +40 Partners since 2009, a best practice presented at the 55th Session at the United Nations | UNODC-CND, Vienna, Austria, in 2012.

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Dianova Mocktails Results Evaluation 2014

  1. 1. IMPACT 2014 | May 5th-10th Drug Awareness Health Promotion Initiative “Mocktails: memories of a fun night” Torres Vedras | Portugal
  2. 2. HEALTH PROMOTION PRINCIPLES Ottawa Letter (OMS 1986) Process that aims to increase individuals and communities’ capacity to control health, strengthening the rights and responsibility for health. Focus on programs and actions to change behaviors and lifestyle risks such as dangerous driving, drug abuse… STRATEGIES: • Cause defense; • Training: information, skills and opportunities to make healthier choices; • How: inter, intra and non-governmental, industry, experts, communities, media… “Health is a basic human right and is essential for social and economic development. It is a process of enabling people to increase control over, and to improve, their health” in Jacarta Declaration., 1997
  3. 3. MARIJUANA USE AND PERCEIVED RISK AMONG 12TH GRADERS, 1975 TO 2009 50% Past Year Use 40% 30% Perceived Risk 20% 10% ’75 ’80 ’85 ’90 ’95 ’00 ’05 Source: The Monitoring the Future study, the University of Michigan Benchmark | Incresead Social Risk Perception Decreases Drug Abuse FONTE Kevin A. Sabet Presentation – Russia May 2013
  4. 4. Torres Vedras 24.600 inhabitant 40kms from Lisbon Community Problem ESPAD’12 Drugs Use - 17- 18 years 8% other drugs 16% cannabis 52% alcohol School dropout 18-24 years 20,8% (against 13% EU) Eurostat’12 Increased Delinquency 12,9% & Teenage Pregnancy 9% (#1 EU) Incresead Use of Cannabis and Alcohol in Torres Vedras Incresead Road Accidents & Domestic Violence Lack of Prevention Plans in School
  5. 5. “Mocktails” Initiative 2009-2014 WHAT IS IT? Action focused on increasing drug awareness risk perception and to promote health and community engagement based on a cooperative strategy promoted by Dianova Portugal in partnership with +40 national, regional and local public & private Organizations. AIMING (WHAT? / FOR WHOM?) Awareness of alcohol and drug abuse consequences, such as school dropout, anxiety/depression, traffic / road accidents among teenagers and young adults (15-25 years). DYNAMICS Engage Institutional Partners, Sponsors, Media, Schools and young adults… A Socially & Healthy Responsible Initiative. WHERE? Torres Vedras, Portugal, May 2009-2014…
  6. 6. “Mocktails” Initiative 2014 Increasing awareness without moral prejudice in a close relationship and cooperation is the philosophy of this initiative focused on Health Promotion!
  7. 7. “Mocktails” Initiative 2014 Use of drugs and alcohol "is the main cause road accidents in Portugal followed by Excessive Speed” | 2.234 drivers 15 – 19 years involved in car roads 55 PSP & GNR Police Officers + Wing Girls Red Bull increment awareness on a civical responsible attitude to decrease risk behaviors related to alcohol abuse 40 Citizenship Awards 0% Alcohol = Red Bull Can
  8. 8. 42 National | Regional Partners 15 INSTITUTIONAL, SPONSORS e MEDIA 9 SCHOOLS 4 RESTAURANTS 14 DISCOS & PUBS
  9. 9. 42 National | Regional Partners 2 MEDIA PARTNERS PROMOTORS 6 INSTITUTIONAL PARTNERS
  10. 10. 42 National | Regional Partners 9 SCHOOL PARTNERS
  11. 11. 42 National | Regional Partners 5 SPONSOR PARTNERS
  12. 12. 42 National | Regional Partners 18 LOGISTIC PARTNERS
  13. 13. Ambassadors Volunteers 103 Night Clubs Employees 44 Health Ambassadors 55 Police Officers PSP | GNR PC TVD | Wing Girls Red Bull
  14. 14. Promotional Materials Flyers | Posters | Vouchers | T-shirts | Banners | Headers
  15. 15. 4th Edition Humor & Music Concert
  16. 16. Media News Released
  17. 17. Social Media Promotion Twitter Facebook Linkedin Websites Blog
  18. 18. Post Event Testemonials
  19. 19. “Mocktails” Social Impact (Outupts) 2014 2.500 People who healthy consumed Mocktails 1.200 Students in 9 Schools 53 PSP | GNR & Protecção Civil TVD Officers 23 Patrol Vehicles 44 Volunteers with a blast smile and lots of energy 42 Partners* & 103 Night Clubs Employees 40 Impacted People on auto-stop operations PSP/GNR + Wing Girls Red Bull 2.200 Audience Concert 4th Edition of “Humor and Music” 6.182 PEOPLE *Considering 1 Person per Partner as minimum indicator
  20. 20. “Mocktails” Social Impact (Outupts) 2009-2014 14.474 People who healthy consumed Mocktails 5.200 Students in 21 Schools 139 PSP | GNR & Protecção Civil TVD Officers 241 Volunteers with a blast smile and lots of energy 191 Partners* & 478 Night Clubs Employees 488 Impacted People on auto-stop operations PSP/GNR 5 (14) Wing-Girls Team 120 Citizenship Awards 0% alchol (Red Bull Cans) 3.553 Concerts/Associated Events 24.898 PEOPLE *Considering 1 Person per Partner as minimum indicator
  21. 21. Positive Change of Behavior Through Health Education & Promotion ↓ An effective way to Individuals and Groups learn how to behave, in order to promote, maintain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community. Collaborate with us to Inspire Change…! Be a Partner on the next edition…  EMBRACE THE CHANGE LEARN WITH MISTAKES HAVE FUN WITHOUT RISK
  22. 22. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 22 Dianova Networl | Hub of Public Affairs Internationally Recognized MISSION: To develop actions and programs that will contribute to the Personal Autonomy and Social Development. 3 Continents | 11 Countries
  23. 23. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 23 Dianova recognized as Private Institution for Social Solidarity, Public Utility Association and Non-Governmental Organization for Development Education and Health Promotion Drug Abuse Treatment Socio and Professional Reintegration Psychosocial Support Training & Empowerment (Hard | Soft Skills) Social & Organizational Innovation Cooperation Culture Oriented Social and Solidarity Agent Social Changing Promoter
  24. 24. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 24 AFILLIATIONS PROTOCOLS
  25. 25. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 25 Certifications | Accreditations Dianova ISO 9001:2008 Quality Management System CTQL (1ª em Portugal) EFR Family Responsible Entity Social Economy (1st in Portugal) DGERT | CCPFC Training Organization (CFD) DGERT – MTSS | CCPFC – ME
  26. 26. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 26 Social Enterprise Nursery Plant HEADQUARTERS Dianova Portugal Therapeutic Community Quinta Lapas Training Centre Dianova Reintegration Apartement Psychosocial Support Center +Health Students Residential Emergency Center Project Casa Azul Dianova | Operation Units (Lisboa | Oliveira Azeméis | Torres Vedras)
  27. 27. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 27Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© Dianova Team
  28. 28. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 28Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© TALENT RETENTION 90,7% AGE Average 40,6 QUALIFICATIONS 30% University 70% Middle School GENDER 46% Female 54% Male AREAS 79% Programs 21% Management 42 EMPLOYEES 66% Direct Contracts 34% Indirect Data 2013
  29. 29. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 29 •Innovative? •Good Governance? •Social Value? •Good placework? •Creative team? •Quality? •Efectiveness? •Partnerships? •Good Corporate Citizen? •Social Development? Comunity Leaderships Analysts Investors e Sponsors General Public Academy Media Market Prescribers Health , Education, Social Professionals Potential Clients Family Opinion leaders Competition Government Legislators Regulators Politicians Central and Local Administration Projects Analysts International Agencies Organization Board Staff Volunteers Suppliers Partners Clients “Shareholders” Reliable? Commitement? Multi-Stakeholder Cooperation Culture based on a Strong Social Capital, Strategic Partnerships & Community Networks
  30. 30. Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 30 SOCIAL IMPACT 2007-2013
  31. 31. Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322 E-mail: rui.martins@dianova.pt| Website: www.dianova.pt www.dianova.pt www.formacao.dianova.pt http://aprendercrescerconcretizar.wordpress.com dianova-portugal dianova-portugal www.apoiopsicossocial.dianova.pt

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