Activating Change in Tourism Education Pauline J. Sheldon University of Hawai’i, USA and Daniel Fesenmaier Temple University, USA
Assessment of Tourism Education ProgramsAlmost half a century of tourism/hospitality programsProgram proliferation particularly in developing countriesConsolidation in US, UK and other countriesDispersed in different parts of campuses/heterogeneous facultyIncreasing focus on skills development/ industry-driven curriculaIncreasing dissection of the subjectBusiness of tourism overshadowing the non-business/social scienceaspectsDevelopment of metrics – are they the right ones?
Questions● Is tourism education addressing the needs of the future?● Shouldn’t educational institutions be leading the societal and tourism industry shifts?● What does it take to lead and to create responsible leaders for the future? ● Intellectual leadership ● Leadership for stewardship ● Leadership for excellence
Tourism Education Futures Initiative (TEFI) www.tourismeducationfutures.orgGoal: To re-vision tourism education 10-20 year horizon to create responsible leaders/stewards for the futureTEFI seeks to be the leading, forward-looking network thatinspires, informs and supports tourism educators and students topassionately and courageously transform the world for the better. Some of the TEFI Family TEFI video
TEFI Process www.tourismeducationfutures.org● Five Annual Summits 2007-2011 (Vienna, Hawaii, Switzerland, Spain, Philadelphia) ● Lectures by leading scholars and industry ● Breakout group discussions ● Agreements and vision setting● Work Groups ● Develop ideas/projects between conferences ● Set foundation for following summit ● Enable connections/networking with groups and programs● Over 130 international academics and some industry involved
The First TEFI● April 2007, Modul University, Vienna, Austria● 45 academics and industry – think tank mode Summit: Megatrends Pre-meeting Futurist Values – based Readings survey 5 Scenarios framework
TEFI 2 - Hawaii 2008Towards a Values-Based Framework for Tourism Education ● John Tribe, UK - scoping the vision ● Scott Meis, Canada - human resource issues in future decades for the industry ● Gianna Moscardo, Australia – changing student profiles and learning styles. How to attract the brightest and best to tourism studies OUTCOME: Creation of Value Sets to drive tourism curricula
● TEFI’s Four Areas of Contribution● Facilitation of innovative, values-based learning experiences for students at all levels.● Advocacy for tourism as a field of study and employment● Re-shaping Tourism Scholarship: relevancy, meaning and metrics● A forum for creative, innovative debate about the impact of future socio-economic trends on tourism education
Values● Current Crisis of Values● “Deeply held beliefs that drive activities” ● Personal, social, public, cultural● Silent, implicit, unexamined● Bridge between past - present – future● Some universal; some culture-specific● Difficult to shift – maybe as educators we can
TEFI Values Stewardship sustainability, responsibility, • service to the community Mutuality Knowledge diversity, inclusion, critical thinking, innovation, equity, humility, collaboration creativity, networking Professionalism Ethics leadership, practicality, honesty, transparency, authenticity services, relevance, timeliness, reflexivity, teamwork, pro-activity
ETHICS● “Right” vs. “Wrong”● Judging and guiding actions● Universal Ethical Values ● Benevolence, freedom, transparency, honesty, justice, authenticity etc.
STEWARDSHIP● “Choosing service over self-interest” ● Responsibility ● Sustainability ● Service to Others● All Stakeholders have responsibility for environment● Need understanding of stakeholder motives and exercising of power/influence● Need to engage with the non-tourism world
MUTUALITY● “…grounded in human relationships mutuality requires attitudinal developments involving acceptance, self-awareness, open-mindedness and empowerment..”● Mutuality as an evolving process starting with self-awareness (Inglehart 1997)● Influences behaviors and attitudes● Respect of self and other● Diversity, inclusion, humility, equity, collaboration
PROFESSIONALISM● “The ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to customer and community and a commitment to lifelong learning”.● Leadership and pro-activity● Practicality and timeliness● Partnership development & teamwork● Relevance and reflexivity
TEFI 3 - LUGANO SUMMIT 2009Towards a Values-Based Framework for Tourism Curricula ● Challenges of universities in a time of change Thomas Bieger, ● Outcomes-based education in the Context of TEFI Simon Wong, Hong Kong Linking values into curriculum design Betsy Barber, USA White Paper (with curriculum guidelines): “Tourism Education Futures - 2010-2030 Building the Capacity to Lead”
TEFI 4 – San Sebastian Summit 2010TEFI 4: “Tools for Change and New Uncertainties” Spain, Launching of Global Online Courses 5 instructors in 5 countries TEFI Certificate Values Inventory Assessment Tool Survey – Gianna Moscardo Student Oath/Faculty Code Modul University – Karl Woeber 2011 Special Issue JTTT reporting on the various TEFI initiatives
TEFI 5 – Philadelphia 2011 CongressTEFI 5: TEFI World Congress: “Activating Change in Tourism Education” Philadelphia, USA March 2011 ● Values and Ethics in Education: David Fennell ● The Failure of Higher Education: Joe O’Leary ● ● Community engagement models ● Industry engagement models ● Faculty environments ● Another Special Issue of Journal of Teaching in Travel and Tourism, 2012
TEFI 6 in June Milan, Italy:Transformational Leadership in Tourism Education”Regional Workshops: India and South America in 2012 and more in the future Explore cross-cultural differences in values and educational systems Create TEFI ChaptersBuild Status and Stature of Tourism StudiesPromote a New Culture for FacultyContinue as a forum and network for educators wanting to influence the the future of responsible tourism education
TEFI 7: April 13-16, 2013 ● Oxford Brookes University● “Tourism Education for Global Citizenship: Educating for Lives of Consequence”● Keynote Speakers: ● Alain Dupreyas: Head Tourism Committee OECD ● Anna Pollock: Visionary, CEO, Conscious Travel, UK ● Dr. Nigel Morgan: Cardiff University● 25 paper presentations and thought bubbles by authors from around the world.
Looking forward to your questions and joining you in creating new leadership (www.tourismeducationfutures.org) firstname.lastname@example.org “Be the change you want to see in the world” Ghandi