TEFI Overview and history


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This powerpoint provides a background to TEFI, its values and a short history. It was presented by Pauline Sheldon at the TEFI Conference in Milan, 2013.

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TEFI Overview and history

  1. 1. Activating Change in Tourism Education Pauline J. Sheldon University of Hawai’i, USA and Daniel Fesenmaier Temple University, USA
  2. 2. Assessment of Tourism Education ProgramsAlmost half a century of tourism/hospitality programsProgram proliferation particularly in developing countriesConsolidation in US, UK and other countriesDispersed in different parts of campuses/heterogeneous facultyIncreasing focus on skills development/ industry-driven curriculaIncreasing dissection of the subjectBusiness of tourism overshadowing the non-business/social scienceaspectsDevelopment of metrics – are they the right ones?
  3. 3. Questions● Is tourism education addressing the needs of the future?● Shouldn’t educational institutions be leading the societal and tourism industry shifts?● What does it take to lead and to create responsible leaders for the future? ● Intellectual leadership ● Leadership for stewardship ● Leadership for excellence
  4. 4. Tourism Education Futures Initiative (TEFI) www.tourismeducationfutures.orgGoal: To re-vision tourism education 10-20 year horizon to create responsible leaders/stewards for the futureTEFI seeks to be the leading, forward-looking network thatinspires, informs and supports tourism educators and students topassionately and courageously transform the world for the better. Some of the TEFI Family TEFI video
  5. 5. TEFI Process www.tourismeducationfutures.org● Five Annual Summits 2007-2011 (Vienna, Hawaii, Switzerland, Spain, Philadelphia) ● Lectures by leading scholars and industry ● Breakout group discussions ● Agreements and vision setting● Work Groups ● Develop ideas/projects between conferences ● Set foundation for following summit ● Enable connections/networking with groups and programs● Over 130 international academics and some industry involved
  6. 6. The First TEFI● April 2007, Modul University, Vienna, Austria● 45 academics and industry – think tank mode Summit: Megatrends Pre-meeting Futurist Values – based Readings survey 5 Scenarios framework
  7. 7. TEFI 2 - Hawaii 2008Towards a Values-Based Framework for Tourism Education ● John Tribe, UK - scoping the vision ● Scott Meis, Canada - human resource issues in future decades for the industry ● Gianna Moscardo, Australia – changing student profiles and learning styles. How to attract the brightest and best to tourism studies OUTCOME: Creation of Value Sets to drive tourism curricula
  8. 8. ● TEFI’s Four Areas of Contribution● Facilitation of innovative, values-based learning experiences for students at all levels.● Advocacy for tourism as a field of study and employment● Re-shaping Tourism Scholarship: relevancy, meaning and metrics● A forum for creative, innovative debate about the impact of future socio-economic trends on tourism education
  9. 9. Values● Current Crisis of Values● “Deeply held beliefs that drive activities” ● Personal, social, public, cultural● Silent, implicit, unexamined● Bridge between past - present – future● Some universal; some culture-specific● Difficult to shift – maybe as educators we can
  10. 10. TEFI Values Stewardship sustainability, responsibility, • service to the community Mutuality Knowledge diversity, inclusion, critical thinking, innovation, equity, humility, collaboration creativity, networking Professionalism Ethics leadership, practicality, honesty, transparency, authenticity services, relevance, timeliness, reflexivity, teamwork, pro-activity
  11. 11. ETHICS● “Right” vs. “Wrong”● Judging and guiding actions● Universal Ethical Values ● Benevolence, freedom, transparency, honesty, justice, authenticity etc.
  12. 12. KNOWLEDGE● Complex cognitive processes of perception, reasoning, learning, communication, association, application● Tacit and Explicit● Knowledge Creation addresses ● Creativity & innovation ● Critical Thinking ● Networking
  13. 13. STEWARDSHIP● “Choosing service over self-interest” ● Responsibility ● Sustainability ● Service to Others● All Stakeholders have responsibility for environment● Need understanding of stakeholder motives and exercising of power/influence● Need to engage with the non-tourism world
  14. 14. MUTUALITY● “…grounded in human relationships mutuality requires attitudinal developments involving acceptance, self-awareness, open-mindedness and empowerment..”● Mutuality as an evolving process starting with self-awareness (Inglehart 1997)● Influences behaviors and attitudes● Respect of self and other● Diversity, inclusion, humility, equity, collaboration
  15. 15. PROFESSIONALISM● “The ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to customer and community and a commitment to lifelong learning”.● Leadership and pro-activity● Practicality and timeliness● Partnership development & teamwork● Relevance and reflexivity
  16. 16. TEFI 3 - LUGANO SUMMIT 2009Towards a Values-Based Framework for Tourism Curricula ● Challenges of universities in a time of change Thomas Bieger, ● Outcomes-based education in the Context of TEFI Simon Wong, Hong Kong Linking values into curriculum design Betsy Barber, USA White Paper (with curriculum guidelines): “Tourism Education Futures - 2010-2030 Building the Capacity to Lead”
  17. 17. TEFI 4 – San Sebastian Summit 2010TEFI 4: “Tools for Change and New Uncertainties” Spain, Launching of Global Online Courses 5 instructors in 5 countries TEFI Certificate Values Inventory Assessment Tool Survey – Gianna Moscardo Student Oath/Faculty Code Modul University – Karl Woeber 2011 Special Issue JTTT reporting on the various TEFI initiatives
  18. 18. TEFI 5 – Philadelphia 2011 CongressTEFI 5: TEFI World Congress: “Activating Change in Tourism Education” Philadelphia, USA March 2011 ● Values and Ethics in Education: David Fennell ● The Failure of Higher Education: Joe O’Leary ● ● Community engagement models ● Industry engagement models ● Faculty environments ● Another Special Issue of Journal of Teaching in Travel and Tourism, 2012
  19. 19. TEFI 6 in June Milan, Italy:Transformational Leadership in Tourism Education”Regional Workshops: India and South America in 2012 and more in the future Explore cross-cultural differences in values and educational systems Create TEFI ChaptersBuild Status and Stature of Tourism StudiesPromote a New Culture for FacultyContinue as a forum and network for educators wanting to influence the the future of responsible tourism education
  20. 20. TEFI 7: April 13-16, 2013 ● Oxford Brookes University● “Tourism Education for Global Citizenship: Educating for Lives of Consequence”● Keynote Speakers: ● Alain Dupreyas: Head Tourism Committee OECD ● Anna Pollock: Visionary, CEO, Conscious Travel, UK ● Dr. Nigel Morgan: Cardiff University● 25 paper presentations and thought bubbles by authors from around the world.
  21. 21. Looking forward to your questions and joining you in creating new leadership (www.tourismeducationfutures.org) psheldon@hawaii.edu “Be the change you want to see in the world” Ghandi