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On-Page SEO Best Practices
Tips to make users and search engines love your website
@HUGrichmond
So, what is SEO anyway?
“Search engine optimization (SEO) is the practice of increasing the quantity and
quality of traffi...
SEO Strategy: On-Page vs. Off-Page
Off-Page
What other sites
communicate to a search
engine about your site
● Links
● Trus...
Today’s presentation will focus on on-page
tactics
Make Great Content
Satisfy a Demand
Add Targeted Keywords to Page Titles
How do you write great page titles?
Keep titles concise around 50-60 characters or so to ensure the entire title is visibl...
Add Targeted Keywords in Meta Descriptions
How do you write great meta descriptions?
Keep them to optimal length for search engines which is roughly around 155 chara...
Let’s say you’re craving a burger … how might you
search?
This is an example of a good page title and meta
description
Keyword phrase in the meta
description
Meta description is en...
This is an example of a poorly optimized page title and meta
description
Page title does not have keyword phrase in it;. L...
Optimize Your URLs
Good!
Could you have
guessed what
this page was
about just from
the URL?
Use the Right Anchor Text When Linking Internally
Anchor text are the visibly clickable words within a webpage or blog pos...
Use Keywords in Image Alt-Text
Alt-text’s purpose: this attribute provides alternative information for an image if a
user ...
Make Sure It’s Linkable and Shareable
Make content accessible
(not all content should be
gated)
Content that’s not linkabl...
Works Cited and Helpful Resources
On-Page Factors: https://moz.com/learn/seo/on-page-factors
On-Page SEO 101: Tips for Key...
Any Questions?
On-Page Seo Best Practices
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On-Page Seo Best Practices

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Here are some actionable tips and basic on-page SEO factors to make users and your search engines love your website. This presentation is designed for SEO beginners or those getting started to optimizing their websites. These best practices are not an exhaustive list but can get a great starting point for optimizing on-page.

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On-Page Seo Best Practices

  1. 1. On-Page SEO Best Practices Tips to make users and search engines love your website @HUGrichmond
  2. 2. So, what is SEO anyway? “Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search results.” ~ Moz
  3. 3. SEO Strategy: On-Page vs. Off-Page Off-Page What other sites communicate to a search engine about your site ● Links ● Trust ● Social On-Page What a site communicates to a search engine ● Content ● Meta data ● Site architecture
  4. 4. Today’s presentation will focus on on-page tactics
  5. 5. Make Great Content
  6. 6. Satisfy a Demand
  7. 7. Add Targeted Keywords to Page Titles
  8. 8. How do you write great page titles? Keep titles concise around 50-60 characters or so to ensure the entire title is visible. Put the keyword at the beginning of the page title (you don’t want to risk searchers not seeing it if it gets cut off) Do not duplicate page title tags. This affects your search visibility! Make sure the keywords on your page title accurately describe what the user expects to find.
  9. 9. Add Targeted Keywords in Meta Descriptions
  10. 10. How do you write great meta descriptions? Keep them to optimal length for search engines which is roughly around 155 characters. Use keywords intelligently and naturally Make them compelling to get searchers to click (use questions, mystery, call-to-action, offer value to the searcher) Make sure the meta description is relevant to the page and page title. Don’t forget to make them unique!
  11. 11. Let’s say you’re craving a burger … how might you search?
  12. 12. This is an example of a good page title and meta description Keyword phrase in the meta description Meta description is enticing, uses great adjectives. Keyword phrase in the page title and closer to the beginning
  13. 13. This is an example of a poorly optimized page title and meta description Page title does not have keyword phrase in it;. Losing valuable real estate to optimize for other terms. Original meta description is short. The rest of the meta description is cut off.
  14. 14. Optimize Your URLs Good! Could you have guessed what this page was about just from the URL?
  15. 15. Use the Right Anchor Text When Linking Internally Anchor text are the visibly clickable words within a webpage or blog post. Avoid saying things like “click here”, instead use keywords related to the page you’re linking to. Search engines use anchor texts linking to a page as an indicator of a page topic or which keywords the page should rank for. If your anchor text says “most delicious burgers in Richmond” the page should definitely point to a page that discusses that.
  16. 16. Use Keywords in Image Alt-Text Alt-text’s purpose: this attribute provides alternative information for an image if a user cannot see it (slow connections, errors or if the user is seeing a screen reader). Use keywords naturally within the image alt-text. Make sure the keywords are relevant. Avoid keyword stuffing! Low impact on SEO, but still worth optimizing when you have time. Image courtesy of National Geographic.
  17. 17. Make Sure It’s Linkable and Shareable Make content accessible (not all content should be gated) Content that’s not linkable will be unlikely to rank Include ways to share on social
  18. 18. Works Cited and Helpful Resources On-Page Factors: https://moz.com/learn/seo/on-page-factors On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website: http://blog.hubspot.com/marketing/seo-site-keyword-optimize- ht#sm.0001fj5tejvc1f7tqxq1v7obml9dn Basic SEO Best Practices: http://www.rickwhittington.com/blog/basic-seo-best- practices-google/ A Data Driven Guide to Anchor Text (And Its Impact on SEO): https://ahrefs.com/blog/anchor-text/
  19. 19. Any Questions?

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