Diane Varner

Greater Philadelphia Area United States

Experienced digital strategist, focused on improving engagement and building strength in inbound channels

Advertising / Marketing / PR

Innovative, driven digital strategist who is talented at tapping into the needs and desires of customers by creating goals, building campaigns, and analyzing results. My focus is always producing the best customer experiences to build brand loyalty and promote engagement. ☆ I problem solve. When our analytics for a clinical category was low, I dug into the numbers, worked with one of our editors, and changed some of the content. The lead count for three months went from single digits to triple digits. ☆ I understand measurement and how multiple components work together to get the desired result. At the end of 2016, business intelligence I provided to sales led to changes in one brand's ...