The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
The Power of Social Influence
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The Power of Social Influence

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With social media now mainstream, we're experiencing a surge of consumer influence from "social shopping" and online word-of-mouth marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers much more than the messages coming directly from companies and brands themselves. On top of that, review sites (like Yelp) are popping up almost daily—and 70% of online shoppers trust opinions of unknown users.

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  • Thanks for the insightful comment. I am in agreement about the necessity of a strong Reputation Management program for brands and businesses. We use a powerful monitoring platform to unearth comments across the social web for our clients. Facebook has made it easier for content developers and brands to employ user generated content with their social plugins. I am sure the trend to use these will continue to rise.
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  • The presentation is fantastic. Consumers are now in control and what they say about a product or service will greatly affect the reputation of the company or business; hence companies must be careful and should have a reputation management plan.
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