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Facebook Page Tour-Beyond the Obvious


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What every business Facebook Page admin needs to know before and after they make the upgrade to the new Facebook Page layout. Written by a certified social media marketing strategist...information, how to and marketing opportunities. Don't miss this one!

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Facebook Page Tour-Beyond the Obvious

  1. 1. Tour & Features of the new Facebook Page Upgrade
  2. 2. FACEBOOK <ul><li>Navigating Facebook as your Page OR Profile; </li></ul><ul><li>Ability to post and comment on other Pages as your Page; </li></ul><ul><li>Email notifications of Page activity; </li></ul><ul><li>News Feed just for Pages your Page has liked; </li></ul><ul><li>Weighted system for displaying the most popular posts on your Page wall; </li></ul><ul><li>Replacement of FBML with iFrames </li></ul><ul><li>Photo Stream at top of wall </li></ul><ul><li>Navigation on left </li></ul><ul><li>Ability to change Page type as often as you’d like </li></ul>In a Nutshell
  3. 3. FACEBOOK Photo Strip at Top of Page <ul><li>Displays your most recently uploaded photos </li></ul><ul><li>Does not display photos uploaded by fans </li></ul><ul><li>Ability to hide photos you don’t want displayed </li></ul><ul><li>Will change anytime you load new photos </li></ul><ul><li>With each visit/refresh, photo order will randomize </li></ul>
  4. 4. FACEBOOK Pop Up Light Box <ul><li>Each photo throughout the entire Facebook platform can now easily be viewed in a popup lightbox </li></ul><ul><li>Allows ability to see enlarged pictures, scroll back and forth, like/comment and never lose your place on Facebook. </li></ul>
  5. 5. FACEBOOK Marketing Opportunity <ul><li>Ability to create a series of photos with your promotions, products, sales and services with a call to action right on the images essentially creating 5 Facebook ads at the top of your page. </li></ul><ul><li>Include a short narrative with a hyperlink to that offer in the photo description. </li></ul><ul><li>When fans click the image, it will pop up in the light box where they then see the description and link . </li></ul><ul><li>The ideal dimensions to make sure the thumbnail size shows properly is:  970px by 680px. Facebook will reduce the thumbnail to 97px x 68px </li></ul>
  6. 6. FACEBOOK No More Tabs…also known as: Navigation where you expect it. <ul><li>Tabs are removed from top of page and are now on left under profile picture.. </li></ul><ul><li>Advantage: Allows for long tab name whereas before it only showed the first 14 characters of a tab name. </li></ul><ul><li>Only displays the first 6 tabs before cutting off with “more”… </li></ul>
  7. 7. FACEBOOK Wall Filters <ul><li>Two Viewing Filters: Everyone and Only Posts by Page </li></ul><ul><li>Page walls, when set to “Everyone” are not necessarily shown in chronological order. All content on your Page (your posts, fan posts, posts by other pages) pass through a filter allowing Facebook to display most popular posts. </li></ul><ul><li>Filter can be changed in “Edit Page” </li></ul><ul><li>Shows in chronological order when set to: Only Posts by Page </li></ul><ul><li>Page admins will be able to view additional filters-&quot;Most Recent&quot; and &quot;Hidden Posts.&quot; </li></ul>
  8. 8. FACEBOOK Use Facebook as your Page <ul><li>Ability to Interact </li></ul><ul><li>You can now switch between using Facebook as your individual profile or any Page you administer </li></ul><ul><li>A Page can now “like” other Pages and see their posts in your Page’s news stream </li></ul><ul><li>Page administrators will have the ability to interact with the Facebook world under the identity of the Page itself </li></ul>
  9. 9. FACEBOOK Profile (or not) Page Admins <ul><li>About Page Admins </li></ul><ul><li>You can feature Page Admins (Page Owners) at the top. </li></ul><ul><li>Page Admins are not viewable to public by default (must be turned on in Edit Page>Featured </li></ul><ul><li>Page Owners are viewable only by other Page Admins </li></ul>
  10. 10. FACEBOOK Content Blocking <ul><li>Moderation & Profanity Blocklist </li></ul><ul><li>Add comma-separated keywords to the &quot;Moderation Blocklist&quot; in order to prevent them from appearing on your Page. </li></ul><ul><li>Go to &quot;Manage Permissions&quot; section to do this, available after selecting &quot;Edit Page&quot;. </li></ul><ul><li>When people include blocklisted keywords in a post and or a comment on your Page, the content will be automatically marked as spam. </li></ul><ul><li>Wall posts will be moved to the Pages Spam filter, which is hidden from public view. Comments will appear in grey to admins, but will not appear to the public.  ( To unmark a Wall post as spam, click on the Spam filter to locate it, move your cursor over the post and click on the &quot;X&quot; that appears. You can then select the &quot;Unmark as Spam&quot; link. To unmark a comment as spam, locate the comment on your Page, move your cursor over the comment and click on the &quot;X&quot; that appears. You can then select the &quot;Unmark as Spam&quot; link.) </li></ul>
  11. 11. FACEBOOK Change Page Category <ul><li>Ability to Change the Category of your Page whenever you please: </li></ul><ul><li>To change the category of your Page: </li></ul><ul><li>Go to the Page you admin. </li></ul><ul><li>Click the &quot;Edit Page&quot; button in the top right corner. </li></ul><ul><li>Select &quot;Basic Information&quot; from the left column menu. Select the Page grouping and the appropriate category for your Page. There is no limit to the number of times you can change the category of your Page. </li></ul><ul><li>Click &quot;Save.&quot; </li></ul>
  12. 12. FACEBOOK As your Page… <ul><li>Using Facebook as the Page, you can… </li></ul><ul><li>Receive red on-site notifications about new people who like your Page. </li></ul><ul><li>Receive red on-site notifications and email notifications about people who comment and post on your Page. </li></ul><ul><li>View a News Feed for your Page. This News Feed will be populated with stories about your Page and stories about other Pages your Page likes. </li></ul><ul><li>Like other Pages and comment on posts by these Pages. </li></ul>
  13. 13. FACEBOOK Goody Bag <ul><li>Misc. Features </li></ul><ul><li>Mutual connections: When people visit your Page, they will be able to view friends who also like your Page, as well as other Pages that both they and your Page like. </li></ul><ul><li>Receive email notifications when someone posts or comments on your wall </li></ul><ul><li>Set the Profanity blocker to “none”, “medium” or “strong” </li></ul><ul><li>Profile picture size: The profile picture size for Pages has been adjusted from 200x600 to 180x540. </li></ul><ul><li>Once you have upgraded your Page, you will not have the option to revert it . </li></ul><ul><li>Facebook is officially warning people that they’ll no longer be able to add the FBML app after March 11 th . While they say they’ll continue to support existing installs, they recommend you transition to iFrames as soon as possible. </li></ul>
  14. 14. Email : [email_address] Phone: 630.691.9500 Web: Twitter : Facebook : LinkedIn: Amplify: